Ascena (Contractor)Sr. Project Manager
Feb. 2017 - Dec. 2019Etna, OHA project to optimize fulfillment of orders placed on ascena brand websites. This is an implementation of a fulfillment optimization model to drive value through optimized shipping and fulfilment decisions taking into account factors such as: store capacity and priority, stock out & markdown avoidance avoidance of order splits and pricing throughout all channels. Results drive a combination of reduced shipping costs, reduced clearance inventory and increased sales margin. Gross Margin Improvement: $8.8M/year over year starting year two. Project budget $4.5M. A project to implement Medallia, a third party provider of Customer Survey mechanisms with the goal to increase engagement with the customers by capturing direct feedback around their shopping experiences. Implementation included retail stores, online sales and “always on” online surveys. Estimated Gross Margin Improvement: $7.6M/year starting year two. A project to migrate to an enterprise finished goods ticket supplier in order to drive higher rebates and operational efficiencies using collective buying power and more stringent operational reporting to ensure factory compliance (Ann Taylor Stores, Loft, Lou & Grey, Ann Taylor Factory Stores, Catherines, dressbarn, Justice, Lane Bryant, & maurices). Estimate ROI: $2.45M year over year A project to implement Accenture’s custom Demand Forecasting and Localized Planning Tool across all ascena brands to inform and improve Allocations to Stores (Ann Taylor, Catherines, dressbarn, Justice, Lane Bryant, & maurices). A $30 million project to implement SAS’s Markdown Optimization and Size Pack Optimization across all ascena brands (Ann Taylor, Catherines, dressbarn, Justice, Lane Bryant, & maurices). MDO benefits included a .21% gross margin improvement in addition to 5-10% improvement in sell-thru. SPO benefits included a .16% improvement in gross margin.