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Work Background
River GlobalHead of Marketing and Sales
Jan. 2023São Paulo, BrazilAs a key contributor at River Global, an international marketing and consulting firm, I have the privilege of assisting US businesses in achieving their growth objectives and expanding their presence in various markets, with a focus on Latin America.
Artisano GelatoHead of Marketing
Jan. 2021 - Jan. 2023São Paulo, BrazilResults-driven entrepreneur with a successful track record in co-founding and launching Artisano, a gelato startup company in São Paulo, Brazil. Artisano was conceived during the pandemic, aiming to bring the joy of fresh, handmade gelato directly from our factory to consumers' homes. I leveraged strategic branding, crafted a comprehensive 360 marketing plan, and executed innovative digital marketing campaigns to create an exceptional gelato offering for our customers. My leadership skills were demonstrated in assembling and managing a cross-functional team responsible for all aspects of the company's operations, including marketing, purchasing, logistics, production, finance, and customer service.
Strategic Partners, Inc.Head of Marketing
Apr. 2017 - Nov. 2019Los Angeles, California, United StatesI've successfully managed 360-degree marketing campaigns, including social media and digital marketing components, for notable brands such as Cherokee, Infinity, and Tooniforms (licensing product line by Disney, Warner Bros, Lucas Film, and Elle). One of my key accomplishments was orchestrating the transition of the Infinity brand from a B2B to a B2C model, expanding its reach and market impact. This strategic pivot opened up new markets and incremental sales, contributing to the growth and prominence of the company in the medical industry. Strategic Partners, Inc. is an industry leader specializing in high-quality, fashion-inspired medical apparel, medical footwear, and school uniforms.
Warner Bros. Entertainment Group of CompaniesMarketing Consultant (temp assignment)
Feb. 2016 - Dec. 2016Los Angeles, CAI played a pivotal role in developing the Wonder Woman franchise plan for Warner Bros, contributing to the success of its Theatrical Release and 75th Anniversary celebration. Plan included content for social media, digital advertising, and vintage artwork. Additionally, I engaged with fans at Comic-Con events, enhancing Warner Bros' brand presence through immersive on-the-ground activations
OrganiClear®Marketing Director
Feb. 2014 - Jan. 2016Los Angeles, CAAs a results-driven marketing strategist, I've consistently delivered impactful campaigns that drive brand growth and engagement. My experience includes crafting and executing the launch plan for a startup skincare company, a testament to my ability to generate rapid success. In my role, I led comprehensive social media and digital marketing strategies, creating compelling content and forming strategic alliances with beauty influencers, bloggers, and YouTube personalities. These collaborations were instrumental in elevating brand visibility, acquiring new customers, and nurturing ongoing loyalty.
MGA EntertainmentMarketing Director
Oct. 2011 - Dec. 2013Los Angeles, CALed strategic marketing initiatives for Girl’s portfolio (Bratz Dolls, Moxie Girls) and drove innovation in the Fashion Dolls category (Bratzillaz).
Nestle S.A.Marketing Consultant (temp assigment)
May. 2011 - Sep. 2011Los Angeles, California, United StatesDeveloped social media and digital marketing strategies for the Juicy Juice brand. Successfully launched a new product in partnership with Disney, Juicy Juice Cars 2 in line with the theatrical release of the film. Launch campaign featured strong digital content targeted to moms (influencers and blogs) and children (online games and packaging).
20th Century FoxDirector International Marketing, Home Entertainment
Oct. 2005 - Feb. 2010Los Angeles, CAManaged Fox’s top product launches on DVD and Blu-ray at retail. Portfolio consisted of 20+ films annually that generated $340M+ in annual revenue. Developed key launch strategies including digital media and mobile content development, creative, research, product development, media and promotions. Led international marketing teams (LATAM, Europe and Asia) to execute launch plans according to HQ strategies. Managed high profile third party relationships including Lucasfilm (Star Wars) and MGM (James Bond).
MattelSenior International Brand Manager
Oct. 2003 - Sep. 2005Los Angeles Metropolitan AreaDelivered global strategies and launched new Barbie segments worldwide. Managed brand initiatives for Barbie Cali Girl and My Design Scene. LATAM and Europe team leader.
Mondelēz InternationalSenior Brand Manager
Jan. 2000 - Sep. 2003New Jersey, USI started at the Nabisco Biscuit Company that was later acquired by Mondelez International. Led new business platforms and strategy; created 3-year $200MM new products pipeline to extend the Planters equity into other snacks categories; uncovered next generation snacking platform that achieved $100MM sales volume.
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