Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
University of Dayton Research InstituteDirector of Marketing & Communications
Feb. 2024Dayton, Ohio, United StatesDirector leading the marketing & communications strategies to establish the institute's aerospace R&D expertise through social media, content marketing, media relations, trade show marketing, and brand management. Led a team of four specialists and hired a social media manager to expand the team's capabilities. The University of Dayton Research Institute (UDRI) is globally recognized as leader in aerospace research, development, and transition of technologies that benefit national security and advance industry technology . UDRI excels in advanced materials, digital engineering, autonomy, advanced manufacturing, and aerospace technologies.
Graceworks Lutheran ServicesDirector of Marketing and Communications
Jul. 2021 - Oct. 2023Dayton, Ohio, United StatesLeader of a marketing and communications group of four specialists directing digital media, social media, event marketing, development campaigns, and content marketing strategies. Managed a $1 million budget to support lead generation and brand awareness of Bethany Village Senior Living Community, Bethany Village Home Health Care, Graceworks Enhanced Living, and Graceworks Housing Services. Led the effort to reposition the brand strategy away from features and real estate to connect seniors to the lifestyle and social benefits. Brand shift increased qualified lead generation by 20% to maintain a 90%+ census rate, well above industry standards.
Secure Cyber Defense LLCDirector Of Marketing and Communications
Dec. 2020 - Jul. 2021Miamisburg, Ohio, United StatesMarketing director leading internal and external communication including video content, product marketing, sales support, content marketing, email marketing, and social media campaigns. Spearheaded the strategic plan to boost social media presence, lead nurturing, and promoting executive thought leadership to increase brand awareness and expand prospect base. Directed Fortinet partner marketing program to support sales engagement and lead generation.
B63 Line Digital Marketing AgencyManager of Content Marketing & Strategy
Feb. 2019 - Jan. 2021Dayton, Ohio AreaMarketing and Content Manager leading digital marketing, creative strategy, website development, and content marketing for nonprofit, higher education, financial, manufacturing, technology, and IT/cybersecurity clients. Led the agency's proposal development process and lead generation campaigns, Acted as on-demand social media director on behalf of clients, setting content calendars and establishing social media policies and guidelines.
B63 LineSocial Media and Copy Manager
Jan. 2019 - Dec. 2020Dayton, Ohio AreaDeveloped and managed the creative processes for social media and content marketing campaigns, serving as the lead writer and editor. During my tenure, I expanded the social media offering by introducing and developing marketing automation capabilities, social media management tools, a content marketing strategy framework, and email marketing services.
Taylor'd ConceptsMarketing Consultant | Content Marketing | Executive Ghostwriter
Dec. 2012Dayton, Ohio AreaTaylor'd Concepts is a content marketing consulting firm helping technology, nonprofit and B2B companies drive revenue with buyer-aligned content strategy, editorial planning, sales alignment, and content development. I offer: • Content strategy - buyer personas, channel strategy, differentiation, messaging. )"Who do we speak to, how, about what, and where?)"
• Content calendar planning - full funnel, across all content types • Content re-purposing - create once, re-use everywhere (CORE)
• Content development -research, writing and editing
* Ghostwriting for executives (LinkedIn, presentations, blogs)
• Guiding content team or agency partner content development • Competitor content audits • Thought leadership programs • Social selling strategy - teaching teams the why and how of using content to engage and nurture • Brand strategy and competitive analysis DM me with your goals and questions about how I can help.
BIA/KelseyDirector of Business Development/Senior Industry Analyst
Apr. 2006 - Jul. 2014Chantilly, VADirector of Business Development and senior industry analyst focused on product marketing, market and competitive research, and media sales training and enablement needs of leading Fortune 1000 US and international media companies, such as YP.com, AOL, Yext, Groupon, NTT Japan, and British Telecom. Led competitive intelligence projects, sales and marketing audits, product portfolio reviews, sales training, executive business reviews, brand assessments, and qualitative and quantitative market research programs to ensure client growth and success. Additional client contributions included leading management and sales process training (Canada, UK, Norway, New Zealand), executive team consulting, and collaborating on digital media product training. Corporate development activities focused on providing assistance and connections for partnerships, M&A support, acquisitions, and raising capital. Developed expertise as an industry thought leader and senior digital media industry analyst speaking at global conferences, developing white papers and regularly blogging on current digital media trends and sales and marketing topics.
The Berry Company/VivialManaging Director Global Consulting Services
Nov. 1999 - Aug. 2006Dayton, Ohio AreaDeveloped and grew an international business consulting and sales and marketing training firm as part of an entrepreneurial business unit within a Fortune 500 corporate environment. Led the creation and implementation of sales and marketing training programs, product and marketing audits, industry benchmarking, and competitive intelligence initiatives for media companies and international directory publishers in Japan, the United Kingdom, Norway, Czech Republic, Australia and New Zealand.
Intch is a Professional Networking App for the Future of WorkSee more people like Michael on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
195477 people
15
Operations and project manager
16
Director, User Experience Design @ Cox Automotive Inc.
27
Marketing Manager @ TDS