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Work Background
Theo Paphitis Retail GroupSenior Ecommerce Analyst (Contract)
Oct. 2023 - Jan. 2024London, England, United KingdomSupporting the eCommerce team with integration projects across Ryman, Robert Dyas and Boux Avenue brands.
MaznetSenior SEO Analyst
Aug. 2023London, England, United KingdomPart of a team helping clients improve their online presence in search engines.
o Conducting keyword research using dedicated software, and generating new keyword ideas;
o Full client SEO site audits, analysing websites and social media pages, then making recommendations for improvement;
o Monitoring website traffic, search results, and developing strategies;
o Generating content ideas and delegating these to the team;
o Overseeing content creation and offering suggestions;
o Optimising pages for desktop, tablet, and mobile use;
o Developing link-building strategies;
o Keeping up to date with new trends and best SEO practices.
essensysSenior Business Analyst
Aug. 2022 - Aug. 2023LondonSupporting the software development team to evolve the essensys Platform which supports commercial real estate owners in managing their flexible office spaces. o Providing full Business Analysis support to two development squads.
o Facilitating workshops with Product Owners, UX/UI designers, QA’s and stakeholders to identify and map existing and potential user journeys.
o Identifying and documenting Epics and User Stories required to deliver user journeys, including capturing acceptance criteria.
o Championing agile business analysis processes and proactively contributing to continuous improvement including mentoring junior Business Analysts. Projects successfully completed: o Implementation of new decommissioning process which reduced the number of customer support queries by over 10%; o Improved contract creation journey which reduced the creation time by nearly 25%. o Recoding integration with legacy backend system which increased API response times between 20-50%
THEO PAPHITIS RETAIL GROUP LIMITEDSenior Ecommerce Analyst
Nov. 2018 - Jul. 2022London, United KingdomSupporting the eCommerce team to re-platform 2 group brand websites (Robert Dyas and Ryman) from Magento 1 to Magento 2.4 within an AWS environment.
o Assisting discovery phase with the third part Systems Integrator (Astound) to detail and analyse existing and new business requirements;
o Managing the sign-off process between each Brand and Systems Integrator across wireframes, UI, Functional Specification documents and Integration Specification documents;
o Becoming the main liaison with the Systems Integrator for resolving queries and issues;
o Assisting QA and Brand teams during SIT and UAT phases;
o Documenting previous, current and future data flows, rules and configuration settings for future reference. Projects successfully completed:
o Launch of a new online staff discount facility which increased turnover by £1m;
o Integrations with third party supplier systems such as Custom Gateway, Mercia, Shire, CNET and TradePlace which increased product range by thousands of SKUs;
o Integration of Apple Pay, Google Pay and PayPal Pay in 3 payment options;
o Scoping, building and launching the technology for branded membership clubs to increase customer loyalty and analytics.
BJSSSenior Business Analyst
Nov. 2017 - Nov. 2018London, United KingdomAssigned to various client-site projects across Public Sector and Healthcare clients to provide Business Analyst support.
o Provided business analysis to the mental health team of a national health provider. ▪ User research analysis to identify trends and requirements; ▪ Extensive data gathering and analysis to create a new accurate dataset; ▪ Increased service uptake to correct service provider by 100%. o Provided business analysis to the department responsible for the publication of performance data of a national health provider. ▪ Creating ‘as-is’ and ‘to-be’ workflow diagrams; ▪ Detailed gap analysis. o Provided business analysis for an ecommerce solution for a healthcare supplier. o Provided gap analysis, recommendations and user story creation for the discovery phase of an internal software application for a large national infrastructure project. ▪ This included travel across various UK locations to liaise with stakeholders and capture their requirements and identify potential blockers.
PoqSenior Business Analyst
Oct. 2016 - Nov. 2017London, United Kingdom● Part of the core team to successfully launch the new Belk iOS and Android ecommerce mobile apps while they simultaneously re-platformed to Salesforce Commerce Cloud;
● Composing user stories and acceptance criteria for all functionality within the app for the design team and back end / front end developers to allow for simultaneous iOS and Android development;
● Salesforce Commerce Cloud (Demandware) OCAPI gap analysis using Postman to identify required missing data in preparation for each development sprint;
● Designing all draft wireframes using Balsamiq for each customised screen within the app as well as workflow diagrams using Lucid Chart to validate all custom user journeys;
● On-going manual app testing and creating detailed Jira tickets with any issues found to be resolved by the relevant party;
● Daily communication with the key stakeholders based in the US via Slack, email and conference calls as well as two on-site visits to review functionality and required business logic and evolve suitable solutions;
● Creating user guides for the new modules created in the apps, i.e. Wedding Registry section;
● Conducting daily stand-ups and sprint planning meetings in the absence of the project manager;
● Mentoring and assisting new Business Analysts;
● Part of the company social events committee responsible for organising successful team building events including sports days, office parties, crazy golf and street art tours.
Sports Fusion LtdSenior Project Manager / Technical Business Analyst
Aug. 2014 - Oct. 2016London, United Kingdom● Managing implementations of the companies Stadium Tours, Academy/Soccer Schools and Inscriptions Management systems across multiple sports venues including All England Lawn Tennis Club (Wimbledon), Arsenal FC, Manchester City FC, Liverpool FC, Marylebone Cricket Club and Surrey County Cricket Club;
● General overview and technical analysis for all projects in progress (circa 15-20) with regards to specifying, prototyping and developing implementations of the Supporters Club Management, Hospitality, Sales & Migration, Ticket Balloting, Stewards Management, Player Management and Score Prediction game systems. Clients included TalkSport, Principality Stadium, West Ham United FC, Tottenham Hotspur FC, Chelsea FC and British Horseracing Authority;
● Working very closely with all the stakeholders of each project to make sure their systems evolution matches their business requirements.
Hotels OnlineDirector / Co-Founder
Jan. 2007 - Aug. 2014Elstree, Hertfordshire● Waterfall project methodology used extensively for the evolution of the companies’ SaaS web based
online booking system, property management and channel management systems for small to medium
sized hotels and travel agencies;
● Working with hotel chains such as Britannia Hotels, Corus Hotels, Brook Hotels and Folio Hotels as well
as numerous independents;
● Reviewing, analysing and managing 3rd party API integrations with Booking.com, TripAdvisor and
LateRooms as well as bed banks Sun Hotels and Jac Travel;
● Building a rapport with clients in order fully to understand future requirements and propose suitable
technical solutions either as new functionality to their existing systems or the creation of a new
module/system;
● Managing and maintaining system specific client feature requests and structuring software release plans.
● On-going software testing and bug reporting including cross-browser compatibility;
● Training and supporting all clients in their day-to-day use of the Hotels Online systems via onsite visits,
phone, email, Skype and video calls.
MaznetDirector / Co-Founder
Apr. 2003 - Jan. 2010Enfield EN6• Waterfall methodology used extensively for the analysis, specification and delivery of custom web based systems across multiple sectors including retail, hospitality, leisure, research, health and services;
• Successfully launched custom software development projects for Reuters, NHS, Borough of Islington, New Zealand Farmers, BNI, Sandler Consulting and Star Bus;
• Main point of contact for all clients from inception until delivery and then on-going support;
• Translating client requirements into technical documentation for the internal development team;
• Involved in the business development process to help analyse potential new client requirements and win new business.
iRevolutionTechnical Business Analyst
Jan. 2002 - Apr. 2003Middlesex UB7o My role evolved to become less coding orientated and more business analysis and project management focused. o Responsible for the delivery of a number of smaller projects working alongside small development teams. o Specifying, implementing and tracking projects implementation plans throughout the lifecycle of a project. o Client engagement and management of projects and being the first point of contact for customers.
iRevolutionWeb Developer
Jul. 2000 - Jan. 2002Middlesex UB7o Part of a team of 10 web developers working in ASP and then ASP.NET to deliver bespoke web based applications and data systems. o Producing ASP / SQL database architectured solutions to speed up client internal business processes and e-enable their businesses. o Creation and maintenance of Microsoft SQL 7 and 2000 databases as well as the use of stored procedures. o Web usability and user acceptance testing throughout the project life cycle. o Production of functional specifications as well as user documentation. o Extensive use of HTML, DHTML, XHTML, CSS, JavaScript, ASP, ASP.NET, JScript, VBScript and SQL Transact languages in the production of database driven websites.
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