Max Sequeira Garza

Ecommerce, Marketing & Data Scientist @Noosphera

Mexico💸 Marketing✔️ IT🧑‍💼 C-level Executive👍 Sales & BizDev🐦 Design🧑‍🔬 Engineer🧨 Consulting🧮 Education✨ Business OwnerBrand Marketing ManagerCommunications ManagerSEO ManagerEmail Marketing ManagerDigital Ads ManagerCopywriterMarketing Analytics ManagerUX/UI DesignerProduct DesignerGraphic DesignerCommunication DesignerSystem AnalystProduct ManagerProject ManagerWeb DeveloperData ScientistData EngineerData AnalystBI AnalystPartnerships ManagerHead of GrowthBusiness AnalystEngagement ManagerResearcherCMO

23+ years experience effectively integrating technology within both B2B and B2C marketing contexts, involving the complete cycle spanning strategic planning and execution, throughout continuous optimization in alignment with key customer segments' progress across their lifecycle stages.

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Work Background

Career BreakLayoff/position eliminated

Jun. 2023Mexico City• Since 1-800-Bakery closed, I have been enhancing my skills in innovative technologies like Python, OpenAI GPT, CDPs like Twilio Segment and Rudderstack, and cloud-based machine learning platforms like AWS and Google Cloud. I have applied these skills in short-term projects, helping businesses improve their online presence and efficiency (see www.Wain.cr). The outcomes of recent projects are showcased on my personal website: NoospheraCR.com/#demos.

MaxWill International Trade AgencyInternational Marketing & Systems Manager

Jan. 2013 - Jan. 2023Bangkok, Thailand / Seoul, Korea / Istanbul, Turkey · On-siteManaged marketing for B2B services company, securing valuable contracts globally. Implemented AI-based solutions for business productivity. Strategically expanded distribution & supplier networks across Latin America for companies based in Asia, Turkey, and Mexico, increasing revenue, and reducing costs. Notable Achievements: • Sustained successful contracts over ten years in Thailand, South Korea, Turkey, and Mexico, for companies such as Fosera (solar energy), Yuasa Battery (automotive batteries), MyandCarr (automotive accessories), Gemma Knits (textiles), The Skin Lounge (cosmetics), Camel (digital imaging solutions), Masamitsu (electronics), and Globos Smits (party favors). • Achieved up to 27% reduction in procurement costs for client accounts. • Managed B2B lead-generation campaigns involving content marketing, SEO/SEM paid media, email marketing and remarketing campaigns.

1-800-Bakery.comEcommerce, Marketing and Systems Manager

Sep. 2005 - May. 2023Winchester, Massachusetts, United States · RemoteManaged Ecommerce and Digital Marketing operations across three digital channels: B2C, B2B and Amazon Marketplace. Directed executive team, plus external contractors. Strategic data management to optimize operations, User Experience and Client Lifetime Value. Integrated AI for efficiency and quality. Successfully led technical closure of company. Notable Achievements: • Overall, managed a 334% surge in sales during the COVID-19 pandemic and maintained an annual growth rate of 19.06% from 2016 to 2022. • CAGR of 46.44% on Amazon Marketplace sales from 2018 to 2022. • Strategically managed digital marketing annual budget, involving content marketing, SEM/SEO, paid advertising, email marketing, analytics, BI and AI platforms. • Headed online channel redesigns increasing B2C sales by 94.14% in 2016, and B2B sales by 264.70% in 2017. • From 2017 to 2022 we achieved an opt-in list size annual growth rate of 50.19%, a lift in conversion rates by 96.4%, and increased user-generated content production rate post-purchase by10.1%. • New product development of customized gifting programs for Fortune 500 B2B clients. • Demos & 2012 KPIs of 1-800-Bakery’s online channels available: https://www.noospheracr.com/#demos

Noosphera Digital AgencyEcommerce, Marketing and Systems Manager

Jan. 2004 - Nov. 2012San Jose, Costa Rica · On-siteExecutive director of digital agency specializing in Ecommerce and Digital Marketing services, securing long-term contracts with notable brands. Established profitable partnerships with key technology platforms (such as ExactTarget and Omniture). Directed executive team to deploy fully integrated solutions for clients, involving all areas of digital marketing to improve multichannel commerce processes and overall marketing effectiveness. Notable Achievements: • Overall, managed contracts with an average duration of 5 years each, spanning companies across varied industries in Costa Rica [GNC, Hugo Boss Fragrances, L’Occitane, Midas Autoshop, PurdyMotors Toyota, Grupo Nacion, Grupo CMA, Hotel Parque del Lago, Costa Rican Trails, Eureka Comunicación], the United States [1-800-Bakery, 300-Feet Out], and Latin America [L’Occitane Panamá & Bolivia]. • Multi-channel brand experience programs implemented involved strategic budget planning and campaign cycle management, employing content marketing, SEO / SEM, paid advertising, email marketing, marketing automation, social media, influencer networks, PPRR and market intelligence dashboards. • Volunteered services to Associations: AED United Way, Costa Rica Central Bank Museums. • After Noosphera closed in 2013 transitioned to independent contracting for L'Occitane until 2017, earning a 2016 Excellence Award from Paris HQ. Concurrently, 1-800-Bakery became a full-time contract until its closure in 2023.

Costa Rica Tourism BoardChief Marketing Officer

Mar. 2003 - Mar. 2004San Jose, Costa Rica · On-siteDirected marketing strategies with a significant budget, transforming the department for enhanced efficiency and effectiveness. Achieved a notable increase in tourism, particularly from the US market.

UnisysRegional Ecommerce Business Development

Sep. 2000 - Feb. 2003Costa Rica · On-siteLed the development and integration of e-commerce and e-procurement solutions, enhancing client operations. Provided high-quality consulting services to major banks.

UNIMER CENTROAMERICAMarket Reseach Project Manager

Sep. 1994 - Jul. 1998San Jose, Costa Rica · On-siteManaged market research projects for multinational corporations, using advanced statistical methods to provide key market insights.