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Network Power<100 people
Roles
💰60%
Investor & VC
🧨60%
Consulting
🔥40%
Startup Founder
Geos
🇨🇦80%
Canada
🇭🇰20%
Hong Kong
Work Background
VP of Growth Marketing
Sell2RentVP of Growth Marketing
Nov. 2022Miami, Florida, United StatesAs VP of Growth Marketing at Sell2Rent, I lead the team in crafting innovative marketing strategies, optimizing customer journeys, and spearheading nationwide expansion, all while delivering exceptional value to both sellers and investors. Our vision is to lead the industry in residential leaseback solutions, reshaping the market and solidifying Sell2Rent's reputation as the go-to platform for homeowners and investors alike. Together, we are driven to make Sell2Rent the preferred choice for residential leasebacks, setting new industry standards and establishing our prominence in the market.
Commercial Director
Estrategias 2GCommercial Director
Feb. 2021 - Jul. 2022As the Head of Sales, Collections, Marketing, and Customer Relations, I drove the strategic vision and innovation to expand the brand and accelerate growth. I conducted in-depth market research and analysis to identify new commercial opportunities and tailored real estate services or projects based on clients' specific needs. I successfully promoted and expanded the company's commercial activity by reimagining the brand and understanding every requirement, and targeting specific clients to offer exceptional solutions.
Venue Manager Colombia
QMC Telecom BrasilVenue Manager Colombia
Jul. 2019 - Feb. 2021ColombiaIn my role as the Head of the Venue Acquisition Sales Team in Colombia, I spearheaded strategic initiatives to drive business growth and capitalize on emerging opportunities. By staying ahead of market trends and anticipating industry evolution, I identified and leveraged new business prospects with major Real Estate companies, funds, and projects across the country. Through building successful relationships, I maximized rent rolls and leases for a diverse range of properties, including commercial, corporate, retail, hospitality, and healthcare. My strategic approach and ability to navigate the competitive real estate market in Colombia were instrumental in expanding the company's real estate DAS portfolio.
Real Estate Director
MTS Consultoría + GestiónReal Estate Director
Apr. 2018 - Jul. 2019Bogotá D.C. Area, ColombiaAs the Director of Commercial Real Estate at Centro Comercial La Serrezuela, I actively witnessed the remarkable transformation of the old Theatre Circus into Cartagena's premier luxury shopping mall. Leading the strategic planning of tenant mix, conducting lease negotiations, and coordinating brand efforts, I contributed to the successful launch that positioned La Serrezuela as a sought-after destination within Cartagena's historic city center. Being part of this journey has been a rewarding experience, and I am proud to have played a role in the team that redefined the shopping landscape in this iconic city. Started in Savills Colombia (April 2018 to September 2018).
Sales Director
ProdesaSales Director
Jun. 2017 - Apr. 2018Bogotá D.C. Area, ColombiaIn charge of Sales of high-end residential homes. Provided guidance and assisted potential buyers in marketing and purchasing of the property. Determined clients’ needs and financial abilities to propose the right property for them. Performed market research and analysis to estimate the right property value so it would be competitive.
Key Account Executive
Eternit Colombiana S.AKey Account Executive
Jul. 2015 - Jun. 2017Colombia• Provided strategic direction to all business units, with responsibility for managing key accounts. • Managed upwards of 10 construction company accounts and 18 warehouse retail accounts on a monthly basis. • Designed and prepared management reports to showcase our marketing strategy and sales results for the Andean Region (Perú, Bolivia, Ecuador, Panamá and Colombia) to senior management of Elementia. • Reviewed budget and sales forecast, and provided reports to senior management.
Home Remodel Kits Coordinator
MARVAL S.A.Home Remodel Kits Coordinator
Jan. 2012 - Sep. 2013BogotáParticipated in the execution and direction for a new business model, coordination and development within the architectural design and construction process, to improve residential sales. • Planned new architectural finishes, to adding value to the usual home selling process. • Reviewed budget and sales forecast. • Researched competitive solutions and maintained competitive market comparisons and evaluations, innovating the products the company offered. • Assisted the selling process.
Construction Site Manager
MARVAL S.A.Construction Site Manager
Mar. 2010 - Jan. 2012Bogotá
Housing Intern
Cafam OficialHousing Intern
Jan. 2009 - Jun. 2009Bogotá

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Real Estate Strategy Expertise for PropTech Success
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