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Work Background
Local Whidbey PodcastHost
Jan. 2025Whidbey Island, WAJoin Magsy for her local Whidbey Island Podcast, as she explores the vibrant stories of Whidbey Island’s community, from Audacious Islanders™, innovative businesses to innovative minds and of course, inspiring individuals making a difference.
With MagsyOwner/Creator
Feb. 2023Oak Harbor, Washington, United StatesWith Magsy brings people together in settings where you can get to know others in the community while enjoying a delightful supper/brunch club and a fab With Magsy experience. I have had nearly 400 locals in my home. I am all about #GatherCulture! With Magsy is an invitation only Supper/Brunch Club on Whidbey Island, off the coast of Washington State, 2 hours north of Seattle. For an opportunity to gather With Magsy, you must subscribe. An email lottery is used to select guests.
The Media InsiderCommunication Strategist
Mar. 2020Washington, United StatesWelcome to your source for creating the best comprehensive Communication Strategy Plan for your business! At The Media Insider, we understand that effective communication is the cornerstone of success in today’s dynamic and interconnected world. Our carefully crafted Communication Strategy Plan for you is designed to empower your organization with the tools and techniques necessary to convey your brand message, engage your target audience, and achieve your strategic goals. Examples of Projects
● Formulated a unique positioning strategy that successfully differentiated a VR gaming experience business from local competitors while effectively appealing to its target market.
● Developed innovative strategic communication plans for entrepreneurial businesses, seamlessly integrating advanced AI tools to facilitate enhanced audits and data storytelling.
● Created custom pitch decks that successfully secured substantial funding for clients by incorporating comprehensive research and meticulous competitor audits into compelling narratives.
● Instituted guest podcast strategy, securing 50+ appearances and boosting visibility by 500%.
● Achieved a 36% resubscribe rate in the successful relaunch of a client’s dormant email list.
● Grew an author's email list by 1100% in two years after a successful book launch.
● Celebrated an author’s #1 ranking after expertly managing all campaign phases.
● Increased client course attendance from 6 to 489 participants through better communication strategy with targeted marketing.
The Media InsiderCommunication Strategist
May. 2018Oak Harbor, Washington, United StatesBefore The Media Insider was created, I freelanced for individual small businesses, writing their communication strategy. For a few of them, I also implemented the strategy to free them up to work with their own clients. This role was integrated into The Media Insider when I partnered with Cyndy Hoenig, a PR Guru, in 2020.
eWomenNetworkDirector, Digital Marketing
Jan. 2016 - Jul. 2018Dallas/Fort Worth AreaLead, directed and managed eWomenNetwork’s digital marketing and communication programs which included, and were not limited to, branding, marketing operations, digital footprint, innovation, and overall strategic marketing plan as well as online digital growth. ● Spearheaded mobile app development for annual conference, boosting attendee engagement and resulting in a 45% increase in on-site consultation appointments and 65% usage by attendees.
● Transformed a legacy email platform into a modern, efficient system, significantly boosting open rates from 1% to 14% at launch while meticulously optimizing delivery of 500k email.
● Oversaw the deployment of a new online enterprise system for both B2B and B2C segments, creating launch solutions that minimized crash issues while enhancing UX/CX and website content.
● Developed transformative marketing, PR, and sales strategies that advanced corporate goals, leading to successful workshops, e-books, and courses that exceeded performance targets.
● Led a dynamic team of five full-time marketing and copy professionals alongside three external agencies, ensuring seamless integration and strategic alignment across all initiatives.
● Designed and launched a podcast platform to enhance brand reach with engaging podcasters The following digital marketing activities are planned and managed by me.
1. Social Media Marketing
2. Content Marketing
3. Personalization
4. Video Advertising
5. Lead Generation
6. Marketing Analytics
7. Mobile Marketing
8. Email Marketing
9. Marketing Automation
10. SEO
11. Lead Management
12. Webinars/Virtual Events
13. Display Advertising
14. Paid Search
15. Affiliate Marketing
Net Direct Auto SalesContract: Branding & Customer Experience Director
Jun. 2014 - Mar. 2015Fort WorthResponsible for the definition, development and organizational alignment of Net Direct Auto's brand and strategy for its storefront, online presence and customer experience. • Lead the rebranding project, user research and testing; Macro/micro buyer research.
• Developed user journeys, empathy maps, needs analysis, storyboards and flow diagram.
• Transformed a traditional 'Used Car Salesman' system into an innovative sales playbook by leveraging detailed customer journey insights, empathy maps, and thorough needs analyses.
Margaret Croom, EntrepreneurBrand, Experience and Social Strategist
Jan. 2008 - Apr. 2016Fort Worth, TexasI'm all that and a bag of chips. Well, not chips anymore. Kale. All that and a bag of kale. • Fullstack Marketer (knowledge to create integrated growth strategies with limited resources)
• Brand and Communication Strategist • B2C/B2B solutions • Web technologies, data integration, data analysis
• Business intelligence
• B2C/B2B digital marketing
• Proprietary Multi-Channel Marketing • Extensive analysis on the best copy for websites that draws users, creates interactions and produces results. See my projects at https://margaretcroom.com.
Nosey Parker LLCEntrepreneur/Creator/Publisher
Nov. 2007 - Apr. 2016VirtualNosey Parker as an influencer to small businesses closed it's doors in 2016. The Nosey Parker brand will shortly be The Shopping Addict. Stay tuned! The Nosey Parker Era: Nosey Parker LLC produced the ultimate shopping and services guides to medium size markets, featuring locally owned businesses. A corresponding opt-in subscription email service, online directory, mobile, blog and social media also keep women up to date where they were and how they want to be contacted. Nosey Parker was the top blogger in Spokane for 3 years straight, as well as in charge of bi-yearly 'shop local' initiatives. Also, Nosey Parker represented the Tourism Bureau of Oklahoma at SXSW for Tech Week as the social platform broadcaster and several 'shop local' initiatives as well. Several print media entities carried weekly and monthly Nosey Parker columns featuring shopping local and seasonal fashion. PHILANTHROPIC • 2008-2013 Nosey Parker has donated over 10,000 shopping guidebooks to nonprofit gala’s that raise money in the Oklahoma City and Spokane, WA area. The guidebooks were used in swag bags and donor gifts.
• 2008-2013 Nosey Parker LLC volunteered at over 10 events in the Oklahoma City and Spokane area that raised funds for cancer, children and the homeless. Events include Coaches Vs. Cancer, Chocolate and Champagne Gala, Olive Crest, Cobra Polo Classic, Pumpkin Ball, and Susan G. Komen, OKC Junior League , Infant Crisis Services and OKC’s Allied Arts.
• 2008 Nosey Parker LLC raised $10k from the creation of the Nosey Parker Guidebook. The funds were given to the Spokane YWCA, Locks of Love, Women Helping Women, Susan G. Komen, Women’s Health Center at Sacred Heart Hospital.
Longhorn Media LLCPrincipal
Jan. 2005 - Jan. 2007Consulted with clients attempting to retain media related contracts. Clients included Jim King of the Road and Texas By Design. • Secured contract for long-form video client Jim King with FOX Beaumont. • Marketing director for a weekly half hour format called Texas by Design.
MomentixAccount Manager
Sep. 2000 - Feb. 2004Portland, Oregon, United StatesManagement large scale integrations of website portals for a conference and trade show industry proprietary software. Momentix was sold to Codelab. ● Achieved a remarkable $1 million in new contracts through innovative problem-solving and strategic upselling for two major multi-division accounts using Momentix online event software (SaaS).
● Orchestrated 60+ successful annual online events for Primed, enhancing client satisfaction.
● Drove growth by identifying opportunities and championing novel approaches, halting churn.
project resources, communication strategies, internet presence, and trade show participation.
ORGANIZATIONAL SUPPORT SERVICESOwner
Jan. 1994 - Dec. 1997Houston, TXOversaw development, management, marketing, and administrative duties of various organizations such as the Harvard Business School Club of Houston, Harvard University Club of Houston, Stanford Business School Club of Houston, The Costero Club and the International Consultants. Maintained member databases and planned membership drives. Secured high-profile speakers for events, such as Gordon Bethune of Continental Airlines and Stephen Covey and Abby Cohen Joseph. • Purchased OSS with two major accounts. Grew to seven accounts within five months.
• Development, management, marketing, and administrative duties of 5 Ivy League Alumni Clubs & 2 management associations. Sold OSS for 5 times purchase price.
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