Manfred Lässig

Sales Expert | SAAS | Route to market | Distribution Models | SAAS | Convesstional Commerce

Sales ManagerBusiness Development ManagerSales RepresentativeAppointment SetterOutbound Sales SpecialistSales & BizDevCustomer ServiceCustomer Success ManagerClient Relations SpecialistAccount Manager

Sales Leader | Cold Calling Specialist | Builder of Scalable Sales Infrastructures With a unique background that combines fitness economics and business strategy, I bring both structure and energy to every sales project I take on. I specialize in cold calling, outbound sales, and building complete B2B sales infrastructures—from persona definition and CRM setup to KPI tracking and scalable outreach systems. My career path reflects a strong progression in sales and leadership: • Studio Manager in the premium fitness sector (B2C) – where I first learned how to drive performance through people and structure. • Account Manager in the medical device industry – responsible for a hybrid product of hardware and software, gaining valuable experience in solution-based selling. • Sales Manager for hospitals – navigating complex B2B decision-making processes and building trust with healthcare stakeholders. • Senior Sales roles in two SaaS companies – where I led outbound initiatives, refined sales processes, and helped scale customer acquisition across digital channels. If you’re looking for someone who not only knows how to sell—but how to build a system that sells—I’d be happy to connect.

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Work Background

Manager of Sales

Stadt.Land.Netz / SLN GmbHManager of Sales

Jan. 2025Dresden, Sachsen, DeutschlandDie beste Software für die Schülerbeförderung!

Key-Account-Manager

falconDev IT GmbHKey-Account-Manager

Jul. 2024 - Jan. 2025Dresden, Sachsen, Deutschland

Manager of Sales

doctorsFuture GmbHManager of Sales

Nov. 2023 - Jul. 2024

Prozessmanager/ Accountmanager

schwa-medico GmbHProzessmanager/ Accountmanager

Sep. 2022 - Oct. 2023

Junior Sales Manager

schwa-medico GmbHJunior Sales Manager

Feb. 2022 - Aug. 2022Deutschland

Studioleiter

Training East GmbHStudioleiter

Jan. 2021 - Dec. 2021DresdenMitgliederbetreuung als Personaltrainer • Körperanalysen und Zielerreichungsberatung • Beratung von Interessenten • Durchführung von Ersttrainings und Mitgliedschaftsverkauf • Verkauf von Zusatzprodukten • langfristige Planung und Durchführung von weitreichenden Kundenbindungsmaßnahmen • langfristige Zielsetzung, Planung und Durchführung von Marketingaktivitäten • Administration und Mitgliederverwaltung • Kassenbuchdokumentation und betriebliche Statistik • Einsatzplanung • Anleiten, Einarbeiten und Mentoring von neuen Mitarbeitern

Stellvertretender Studioleiter

Bodystreet Dresden BischofswegStellvertretender Studioleiter

Feb. 2020 - Dec. 2020Dresden

Personal Trainer

Bodystreet Dresden BischofswegPersonal Trainer

Jul. 2017 - Dec. 2020Dresden und Umgebung, Deutschland

Bemer Business Partner

Manfred LässigBemer Business Partner

Aug. 2016 - Jan. 2024Dresden und Umgebung, Deutschland

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