wefoxHead of Content (Global)
Feb. 2019 - Nov. 2021Berlin und Umgebung, DeutschlandI led and guided the creative team comprised of in-house and freelance professionals, and ensured the brand's image and voice were properly presented across all messaging. In partnership with marketing, sales, and supplementary departments and stakeholders, business goals were reviewed which shaped content strategies and I conceptualized campaigns that effectively promoted company products and yielded the highest ROI. Among the creative team, supervised all processes that resulted in the rollout of comprehensive and cohesive messaging and campaigns. As audience trends changed, I modified strategies which included updating tone of voice and the utilization of new outlets to increase exposure. • Continuously modified and improved Tone of Voice B2C and B2B. • In conjunction with the merging of ONE, Koble, and wefox, contributed to rebranding efforts which involved all aspects from design to tone of voice, which was achieved having regularly collaborated with the CMO and Leadership team. • Across social media platforms, built and increased the company's online presence and secured a steady rate of new followers as reach expanded. • Merged Austria, Switzerland, and Italy with wefox.