Directora de Marketing & Comunicaciones Corporativas@McDonald’s MesoAmerica
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Maria Fernanda Raffa, as the Director of Marketing & Corporate Communications at McDonald's MesoAmerica, is responsible for shaping the company's brand image and communication strategies across the region. Her role involves overseeing marketing campaigns, managing public relations, and ensuring consistency in corporate messaging. She is instrumental in driving customer engagement, promoting new products, and enhancing McDonald's reputation in the market. Her expertise lies in developing innovative marketing strategies, managing cross-functional teams, and fostering strategic partnerships.More...