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Work Background
FreelanceB2B Marketing & Content Marketing Freelancer and Copywriter
Mar. 2024
QuoIntelligenceHead Of Digital Marketing
Jan. 2022 - Mar. 2024SpainContract role reporting to initially CEO later CRO with remit to devise, implement and manage a comprehensive multi-channel Marketing strategy aligned with the company’s mission and business objectives. Key objectives were to align Sales & Marketing, drive brand awareness and market penetration and provide sales with MQLs to generate ARR. • Delivered 125% customer base growth and 40% revenue growth • Grew newsletter mailing database 50% in a year (200 –> 300) • Start to finish Event Management of sponsored events including: ItaliaSec and ECSO CISO Meetup • Successfully delivered Digital Marketing campaign to drive MQLs & generate growth • Grew Marketing team from 1 to 3 heads • Working with the lead VC Investor managed communication for €5Million Seed Funding announcement
The Security Company (International) LimitedHead Of Marketing
Jan. 2019 - Dec. 2021HuntingdonInitially engaged as a consultant to manage key client engagement for information security awareness before promotion to head up the Marketing function following new ownership keen to implement an ambitious growth strategy to generate additional market share and revenue. • Increased Marketing Email campaign engagement by 56% in a year
• Increased Net Promoter Score by 21% in 2 years
• Introduced structure, processes and reporting metrics to measure the impact/success of programs
The Security Company (International) LimitedChange & Communications Consultant
Feb. 2018 - Jan. 2019
Richmond Green EnergyMarketing Manager
Feb. 2017 - Jan. 2018Oundle, United KingdomEngaged to devise, implement and manage a comprehensive Marketing strategy to increase brand awareness, market penetration and generate revenue growth to meet the company’s ambitious business objectives. • Honed mission statement to align with growth objectives and set the direction for the Marketing Plan
• Devised a multi-faceted marketing campaign using mainly Digital and Brand Marketing programs
• Generated growth in line with corporate objectives
The Lettings HubChange Delivery Manager
Jul. 2016 - Dec. 2016Peterborough, United Kingdom• Delivered company rebrand to reflect its evolution, new philosophy and name change
• Internal and external communication campaign to educate and engage clients, employees & suppliers
• Worked directly with Executive Management Team and across all business areas
• On time project delivery and implementation of new brand guidelines
• Rebranded 300+ documents in 4 months
Mainspring limitedKey Client Development & Marketing Manager
Apr. 2014 - Jun. 2016Peterborough, UKHybrid Sales & Marketing role to develop and implement a marketing strategy and campaigns to generate new business and increase revenue from key clients. Focussed on inbound marketing strategies to drive brand awareness, lead generation email and social media. Directed events including conferences, awards and industry dinners. • Developed ‘Key Client Support Packages’ – up to 300% revenue increase in some cases • Generated new and increased sponsorship revenue from industry heavyweights eg Bombardier • Worked with Politicians, actors and VIPS and produced a high-quality corporate video of signature event
Escape FitnessInternational Marketing Manager
Jan. 2013 - Dec. 2014Peterborough, UKShort-term Maternity Leave contract to provide continuity of B2B, trade and B2C marketing for key territories UK, Germany and Poland. • Digital Marketing (web, email, social media, database growth, lead gen), PR, advertising, events and sales collateral. • Web redesign and platform upgrade while increasing web sales by 10% • Escape Fitness brochure: German and UK versions and launch of new ‘Escape’ product range
Amadeus IT Group SAGlobal Marketing Manager
Jan. 2006 - Dec. 2012Madrid, SpainHeld three key roles initially EMEA & LA Marketing Manager, promotion to Communications Manager and latterly as Global Marketing Manager. • €900,000 incremental sales growth via one online marketing campaign
• Campaign RoI up 12%, sales costs reduced by €500,000, global agency costs down 25% (€1M)
• 25% increase in positive media coverage
• MEA Market share doubled to 30% in three years
• Led cross-functional, geographically spread multicultural teams
• Global strategy and value proposition development and deployment regionally and local
‣ Created global marketing communication process for consistent/aligned global messaging
Amadeus IT Group SACommunication Manager, External & Internal
Jan. 2003 - Dec. 2006Madrid, SpainResponsible for media relation strategy development and implementation for UK, Ireland, Benelux and Italy operations and Global Key Accounts and Travel Service Providers business units. Included co-ordination of all external communication with internal communication activity.
Amadeus IT Group SAEurope, Middle East & Africa Marketing Account Team Manager
Jan. 1999 - Dec. 2003Madrid, SpainMarketing account manager for MEA regional operations, later promoted to team manager for EMEA and Latin America. Covered implementation of regional/national strategic marketing in line with global strategy and provision of marketing consultancy to country operations and new market entries. Budget: €800,000.
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