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Network Power<100 people
Roles
💸50%
Marketing
🗿50%
HR
💰25%
Investor & VC
Geos
🇺🇸25%
United States
Work Background
The HEINEKEN CompanyKey Account Manager
Jul. 2024Dubái, Emiratos Árabes UnidosI currently work as a Key Account Manager at Sirocco — a joint venture between Emirates Group and Heineken International — leading the commercial strategy and visibility of premium beverage brands in the highly competitive On-Trade market of Dubai. I manage a portfolio of over 200 strategic accounts across the hospitality sector, including Emaar, Marriott, Hilton, Accor, and Mandarin Oriental. Operating in a fast-paced, brand-saturated environment, one of the key challenges is standing out while delivering tangible value to demanding, high-profile partners. In 2024, I achieved over 20% territory growth by designing tailored commercial plans, aligning with brand objectives, and building strong, trust-based client relationships. My role focuses on the super-premium segment, where I drive brand listings and execution in line with the PICOS (Picture of Success) framework. I develop bespoke activations for brands like Heineken, Amstel, and Birra Moretti around major global events including Formula 1, Rugby 7s, and the UEFA Champions League — blending strategic positioning with local market insight. Beyond sales, I forecast performance, negotiate trading terms, oversee GP and ROI metrics, and coordinate technical draught service and staff training to ensure excellence at every touchpoint. I also act as a bridge between Sales, Brand, Trade Marketing, Procurement, and Finance — facilitating collaboration and consistency across all functions. This role has strengthened my consultative sales approach, analytical thinking, and stakeholder management skills, while teaching me how to navigate pressure and deliver results in a landscape where expectations are high and brand loyalty must be earned.
The HEINEKEN CompanyKey Account Executive
Jan. 2023 - Jun. 2024Dubái, Emiratos Árabes Unidos
Truebell Group of CompaniesSales Executive & Brand Manager
Sep. 2022 - Jan. 2023Dubai, Emiratos Árabes UnidosI previously worked as a Sales Executive and Brand Manager at Truebell, representing the premium pastry brand La Rose Noire. In this role, I was responsible for identifying new business opportunities and building strong client relationships in the competitive foodservice and hospitality sector in the UAE. My scope ranged from prospecting and lead generation to closing deals, preparing commercial proposals, and delivering ongoing support to both potential and existing clients. I engaged in direct outreach — via email, calls, and face-to-face meetings — to position our high-end products in a saturated market where product differentiation and service excellence were key to success. One of the main challenges was driving growth within a niche, quality-driven segment, while simultaneously managing price sensitivity and evolving customer needs. I overcame this by staying informed on market trends, proposing tailored solutions, and identifying improvements that aligned with both client expectations and brand positioning. In addition to sales, I supported the marketing team with social media strategy and brand visibility actions, contributing to the broader awareness and relevance of our offering in a fast-paced B2B environment. This experience sharpened my commercial instincts, improved my negotiation and communication skills, and deepened my ability to translate customer feedback into actionable insights. It also reinforced the value of persistence, adaptability, and service-led selling — skills that continue to guide my approach in more strategic account roles today.
GULF BUSINESS CONSULTING & STRATEGIESBusiness Development Executive
Jan. 2022 - Sep. 2022Dubai, Emiratos Árabes UnidosI began my professional journey in the UAE as a Business Development and International Trade Consultant at Gulf Business Consulting, through the BEINT international trade scholarship. In this role, I supported European and Latin American companies in their expansion strategies across the GCC region, combining market analysis with hands-on commercial and institutional engagement. My responsibilities included building tailored go-to-market strategies, identifying local partners, and establishing agendas — both face-to-face and virtual — with key stakeholders across sectors. I worked closely with Spain and Latin America’s leading trade and export promotion institutions, acting as a bridge between public and private actors. A key challenge was gaining traction for foreign brands in a competitive and culturally complex market like the UAE. I tackled this by representing our clients at major industry events such as Expo 2020 Dubai, Gulfood, and the Latam Summit, and by cultivating relationships through regular B2B networking. One of the most rewarding projects was coordinating a fashion event at the Spanish Pavilion at Expo 2020, where I led logistics, communications, and guest engagement for high-profile stakeholders. I also assisted the company’s CEO with business development meetings, strategic agendas, travel coordination, and cross-market negotiations — gaining first-hand insight into leadership decision-making and commercial diplomacy. The BEINT program not only gave me the opportunity to start my career in an international setting, but also equipped me with a solid foundation in global business development, public-private collaboration, and cross-cultural communication — skills I’ve carried into every role since.
Grupo SPRIInternational Training Program - BEINT Grant Holder
Sep. 2021 - Sep. 2022SPRI Group is the Business Development Agency of the Basque Government, dependendent on the Department of Economic Development and Infrastructures. Its goal is to support and promote Basque companies through the different programs and services they use to transfer policies of the Basque Government so that they provide service to the business fabric of our country. BEINT Internationalization Program is a one year grant provided by the Basque Trade and Investment and the Spri Group, both related to the Basque Government, in order to train basque young graduates on the international arena. The first phase is based on a postgraduate degree which enables students to obtain a better understanding of the reality and rules of international trade, business diplomacy and internationalization. Therefore, the training program is intenteded to be working for 8 months in an international company.
AutónomoSpecial needs English Tutor
Jan. 2020 - Jun. 2020Bilbao-Bilbo, País Vasco / Euskadi, EspañaBefore and during COVID, I taught English lessons to a young girl with special needs. I also helped her with every subject, tutoring her studies and education progress in person and online. It was an absolutely challenging and satisfactory experience and we had a really great time. From this experience I acquired: emotional intelligence, effective communication, empathy, flexibility, patience.
LOTTUSSE, SAUSales Attendant
Mar. 2019 - Sep. 2019After returning from my Erasmus experience — a time that encouraged me to be more independent and proactive — I decided to take on a part-time role to support myself financially while continuing my studies. I joined a luxury retail brand as a Sales Attendant in a department store, working weekends and summers. Although it wasn’t my first job, it was a meaningful one: I balanced university with a customer-facing role that required attention to detail, professionalism, and adaptability. I welcomed clients, advised them on product selection, processed payments, managed stock, and supported store upkeep and security. I was also involved in receiving large deliveries, reporting discrepancies, and ensuring a premium shopping experience. In January 2020, I returned briefly to help the team during a sick leave — a gesture that reflected mutual trust and the strong connection I had built with my former colleagues. This role reminded me of the value of consistency, teamwork, and showing up fully — no matter the size of the task.
Ministerio de Asuntos Exteriores y de Cooperación de EspañaSummer Internship at the Permanent Mission of Spain to the OSCE in Vienna
Jul. 2018 - Aug. 2018Vienna, Vienna, AustriaDuring the summer of 2018, I completed an internship at the Permanent Mission of Spain to the OSCE in Vienna, under the framework of the Spanish Ministry of Foreign Affairs and the mentorship of Ambassador Victoria González Román. This experience immersed me in the world of international diplomacy and multilateral negotiations at one of Europe’s key diplomatic hubs. As part of the delegation, I attended high-level meetings and conventions related to the OSCE’s three dimensions: Politico-Military Affairs, Economic and Environmental Affairs, and the Human Dimension. Topics ranged from cybersecurity and arms control to human rights, migration, drug trafficking, and humanitarian coordination. I supported the team by preparing briefing notes, monitoring negotiations, and assisting with diplomatic communications — representing Spain in a multilateral setting. The internship also gave me the opportunity to connect with professionals from the EU, the United Nations, and various international missions, as well as to engage with interns from around the world. It was a formative experience that strengthened my analytical, intercultural, and communication skills, and deepened my commitment to international cooperation and public service.
TISAHostess of international Congresses
Oct. 2016 - Mar. 2020Bilbao y alrededores, EspañaDuring my university studies, I began my professional journey in the events industry working as a Hostess for TISA, supporting international congresses, corporate conventions, and classical music concerts on a flexible, part-time basis. This role involved front-of-house coordination, including guest welcoming, managing seating charts, and collaborating with the wider hostess team to ensure a seamless attendee experience. I was responsible for monitoring guest flow, responding to inquiries in real time, and ensuring each event maintained a high standard of service and organization. It strengthened my communication and coordination abilities, gave me first-hand experience in delivering high-quality guest experiences, and sparked my long-term interest in the operational and human side of event and cultural management.
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