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United States
Work Background
Welcome WagonCommunity Marketing Executive
Jul. 2024Raleigh-Durham-Chapel Hill Area
ArpioDemand Generation Marketing Manager
Oct. 2023 - Mar. 2024Durham, North Carolina, United StatesAmplified brand awareness and social followership through strategic ads, paid, and earned social campaigns resulting in 62% increase in LinkedIn followers in 90 days.
Collaborated with agency partners to manage $20,000 paid search monthly budget, provided guidance, and maintained high standards for their work.
Managed and cultivated company sponsorship at AWS re:Invent, ensuring maximum visibility, engagement, and lead generation, achieving in 130% lead goal for event.
Collaborated closely with the CEO and CRO to develop and execute a content creation strategy aligned with Arpio's brand and marketing objectives for various channels, including website content, blog posts, social media, and email campaigns.
Conducted regular brainstorming sessions with development and operations teams to generate innovative ideas for content that resonated with the target audience and industry trends.
Oversaw the design and production of promotional materials for AWS re:Invent, ensuring consistent branding and impactful messaging.
Leveraged networking opportunities at AWS re:Invent to establish and strengthen partnerships with industry influencers and potential clients.
Worked closely with the sales team to align lead generation activities with sales objectives, driving lead conversion and revenue growth.
Tracked and reported on the effectiveness of digital campaigns, utilizing insights to continuously refine strategies.
YoozHead of Marketing
May. 2022 - May. 2023Dallas, Texas, United States• Drove $1M+ in revenue and generated 10,000+ leads via the execution of 20+ events per year.
• Oversaw a $500,000 budget through relationship building and negotiations with 35+ vendors.
• Achieved 139% of the team's lead targets in the first 90 days of the year, making up the entire gap from the beginning of the year.
• Secured a 25% increase in lead generation through the implementation of targeted email campaigns and social media advertising. • Reduced variable freight costs by 25%-40% by redesigning a booth to create an interactive trade show experience that promoted demos and in-depth conversations.
• Improved marketing ROI by 15% by optimizing the marketing mix and reallocating the budget towards high-performing channels.
• Led a 6.3% to 10.6% increase in lead-to-account conversions.
• Netted a 2% to 4.5% increase in nurture-to-contact conversion rates in Q4 of 2022.
• Orchestrated event strategy and planning for up to 20 tradeshow events per year to ensure successful lead generation in support of overall marketing targets.
• Supported 15 partners with marketing support, including co-hosted webinars, lunch & learns, and social media campaigns.
• Recruited and supervised 9 marketing specialists and SDRs.
• Produced 4-6 webinars per month for educational, lead generation, and customer retention.
• Created successful review campaigns that lead to Yooz being awarded 3 Annual Best Of Awards by G2 for the first time.
Project Management InstituteB2B Marketing Consultant
Dec. 2021 - Jun. 2022Newtown Square, Pennsylvania, United States• Recruited to design and implement the marketing strategy for a new B2B division in key regions, assess existing marketing CRM and automation, and build a B2B team. • Created go-to-market strategies for new products and B2B market penetration strategies for existing products in collaboration with product and regional marketing teams.
• Analyzed existing CRM marketing automation Microsoft Dynamics 365 for B2B and provided recommendations to the Executive Leadership Team.
• Developed strategies with specific go-to-market plans for new products, and market penetration approaches for core products.
• Acted as B2B lead for the Latin America region by developing strategy for Spanish/Portuguese products, focusing on academic institutions, regional events, and specific target accounts.
• Expanded the new sales pipeline by increasing participation and converting non-users.
HealthfirstSr. Digital Marketing Manager
Jul. 2021 - Dec. 2021New York, New York, United States• Partnered with a variety of teams including analytics, development, legal, and regulatory to collect and refine features and stories for continual enhancements.
• Oversaw UX and front-end development processes, and marketing website maintenance during the transition from internal marketing to outsourced development.
• Advanced business goals as a liaison between the legacy marketing department and the new digital marketing team, during critical open enrollment season.
• Collaborated with the Marketing Team to ensure the website reflected the current go-to-market strategy and contained up-to-date product information.
• Provided liaison services between the legacy marketing department and the new digital marketing team, during the critical open enrollment period.
• Designed strategic solutions, addressed problems, and challenged conventional thinking to achieve better results with stakeholders.
• Researched relevant competition to develop a library of examples for UX design, product messaging, and brand positioning.
August DaisyMarketing Consultant
Aug. 2020Cary, North Carolina, United States
PaylogixMarketing Director
Dec. 2017 - Oct. 2021Westbury, NYCreated every aspect of company marketing, advertising, and communications strategy leading to over 30% growth in revenue.
• Led cross functional teams to develop Accounts Based Marketing support materials for business development and sales.
• Responsible for custom partner marketing in support of GTM product and new business development.
• Implemented Salesforce for CRM and Marketing automation and served as the company Salesforce admin for over 3 years.
• Established company content marketing through email campaigns, blog, press releases, and partner marketing strategy. • Led creative work In logo redesign, branding, template creation, print and digital design, and established overall visual presence.
PaylogixMarketing Specialist
Nov. 2016 - Dec. 2017Westbury, New York, United States
Thrivent FinancialSales And Marketing Specialist
Jan. 2013 - Dec. 2016United States
Hendrick Automotive GroupSales Professional
Jan. 2011 - Jan. 2012Fayetteville, North Carolina Metropolitan Area
US ArmySignals Intelligence Analyst
Mar. 2006 - Nov. 2009
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