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Work Background
LCD Strategic CommunicationsConsultant
Oct. 2023Florence, Italy Metropolitan Area- Strategic communications and marketing
- Writing: technical and non-technical material; copywriting; social media content; web content
- Editing
- International programming in Italy: Custom Italy tour development; travel in Italy recommendations; youth soccer tours in Italy
- Event development/management Experienced working U.S. or European hours from Italy.
Taste of Italy TravelPartner
Sep. 2023Florence, Italy Metropolitan AreaAt Taste of Italy Travel, we have a team of bilingual experienced travel designers who live in Italy full time, dedicated to providing expert guidance and support. We take the time to understand each client's needs and work closely with them to create personalized unique travel experiences that exceed their expectations. We're also here for our clients 24/7 in case of any emergencies once they arrive in Italy.
Aptive ResourcesSenior Program Manager, Strategic Engagement
Sep. 2019 - Nov. 2023Alexandria, Virginia, United StatesU.S. Department of Veterans Affairs (VA), Veterans Health Administration (VHA) Recruitment Marketing and Advertising Campaign Contract (vacareers.va.gov) Working directly with VHA client stakeholders, oversaw development of a $40M research-based integrated recruitment marketing campaign, which involved developing themes, concepts, plans, strategies and promotional items to raise awareness about the people of VA and the benefits of a VA career. Marketing focus was on recruitment of medical professionals and support staff to the largest integrated healthcare system in the United States. - Developed and implemented comprehensive strategic marketing plans which led to 4 option year awards (2019-2023), a new 5-year $48M contract award (2023), and 20 industry awards.
- Contract received the highest government Contractor Performance Assessment Reporting System rating every year. - Successfully led large matrixed team of 20+ across 5 workstreams, including subcontractors and shared services.
- Assessed effectiveness and performance of the campaign using industry standard best practices and comprehensive metrics/analytics tools and techniques. Included assessing return on investment for select media channels based on recruitment marketing media best practices.
- Led project-level CMMI recertification to Maturity Level 3 and presented to CMMI appraisal team.
SAICSenior Communications Lead / Senior Technical Writer
Sep. 2011 - Sep. 2019Chantilly, VADepartment of Defense (DoD) High Performance Computing Modernization Program (HPCMP) Productivity Enhancement, Technology Transfer, and Training (PETTT) Contract Directed communications programming between the contractor and the DoD as well as to the high performance computing (HPC) user community, including developing strategic communication plans. - Team received the highest customer ratings for communications programming every performance period.
- Managed website content development, quarterly success stories reports, self-assessment performance reports, annual reports, user surveys, quarterly newsletter.
- Directed internal bi-weekly newsletter; quarterly all-hands meeting presentation; team exhibit at annual SAIC internal event. - Oversaw quality control of all internal and external communications.
- Developed the first document style standards, internal DoD Distribution Statement process; program brochures.
- Served as an Editorial Review Board member for the DoD HPC Modernization Program’s HPC Insights magazine.
SRA, a CSRA companySenior Communications Analyst
Sep. 2008 - Sep. 2011Fairfax, VAU.S. Transportation Department – Federal Aviation Administration (FAA) Cyber Security Management Center (CSMC) Contract Worked closely with CSMC leadership to improve CSMC communications programming. Directed development of the CSMC communications plan, marketing materials, PowerPoint presentations, and training videos. Researched, wrote, and edited technical and nontechnical documents – including Intrusion Detection/Protection System analyses; MOUs/MOAs, Service Level Agreements, and Interconnection Service Agreements between Federal agencies. Supervised technical writers and quality control of CSMC documents. Provided support to CSMC’s Certification & Accreditation (C&A) groups including editing entire C&A 3-year recertification package. Trained technical writers on document quality improvement. - Member of the team receiving 2009 U.S. Department of Education CIO’s Cyber Security Excellence Award
- Created new design and format for all CSMC documents, including the redesign of the CSMC Annual Report –lauded by the FAA Chief Information Officer for exceptional work.
- Developed the first CSMC Style Guide and trained staff on Style Guide usage.
- Initiated, designed, published first CSMC internal newsletter.
- Designed the first CSMC exhibit booth – the most popular exhibit at multiple cyber security events nationwide. SRA Global Health Sector (2008-2009)
- Wrote and edited medical and scientific summary statements of peer reviews of grant proposals submitted to various Federal Government agencies, including the Department of Defense’s Congressionally Directed Medical Research Programs, the National Institutes of Health, and the Centers for Disease Control and Prevention.
AC Cugini Scuola Calcio /Cugini Soccer Services Intl.Executive Director
Feb. 2000Florence, Italy Metropolitan AreaDirected day-to-day business operations, marketing, internal and external communication for private company with the rare distinction of being the first official Italian soccer academy in North America sanctioned by the Italian National Olympic Committee (CONI) and the Italian Soccer Federation (FIGC). Increased membership from 75 to 200 the first year.
- Wrote all proposals and contracts with vendors for international programming and training in Italy and the United States, including proposals for formal affiliations with 4 professional Italian soccer clubs.
- Developed and led cross-cultural custom tours in Italy for youth and adult soccer players and coaches.
- Directed design and development of two websites and social media accounts.
- Awarded special recognition from the Italian National Olympic Committee in 2004 for cross-cultural programming.
Valve Manufacturers AssociationVice President, Communications / Editor-in-Chief, Valve Magazine
Dec. 1993 - May. 2003Washington, DCDirected internal and external communications and marketing for international trade association, including design and implementation of websites and redesign of 4-color quarterly magazine. Worked closely with Board of Directors and VMA operating committees on strategic planning and development of new programming and products. Negotiated contracts with printing vendors and freelance writers. Editor-in-Chief of award-winning Valve Magazine. Managed workshops, conferences, annual meeting. Implemented advertising sales and marketing campaigns for all VMA publications and products. Directed design and production of all print and electronic publications, including catalogs and annual reports. - Revenue Enhancement: Increased communications income to highest level in VMA’s 68-year history; increased magazine circulation from 20,000 to 33,500.
- Cost Control: Held magazine expenses at consistent level for 10 years; Slashed newsletter expense by 80% and marketing materials expense by 70% in one year by transitioning from print to electronic formats.
- New Product Development: Created stand-alone website for association magazine as well as first CD ROM and video for membership promotion.
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