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Work Background
freelancerDigital Marketing Specialist
Dec. 2024United States, Charlotte• Provide freelance digital marketing services to clients in healthcare, real estate, fitness, and wellness industries
• Develop and implement tailored digital marketing strategies to meet the unique needs of each client, including social media management, email campaigns, content creation, and paid advertising
• Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, leading to data-driven decision- making
• Utilize data-driven insights to optimize campaigns and measure performance, resulting in an average 90% increase in social media reach
• Create captivating and visually appealing marketing materials, such as social media posts, videos, flyers, and email newsletters
• Creation and management of brand identity
QualDerm PartnersRegional Marketing Specialist
Jul. 2022 - Dec. 2023United States, Charlotte• Served as the marketing lead for dermatology practices across seven states, encompassing over 80 locations
• Preformed in-depth market analysis for every practice to develop and execute customized digital marketing strategies, resulting in driving patient traffic and improving sales by over $20,000 on average per campaign
• Managed and grew a portfolio of over 30 social media accounts, utilizing data-driven insights to enhance brand visibility
• Developed and implemented seasonal social media campaigns and email marketing initiatives to support business objectives
• Fostered relationships with key stakeholders and partners to enhance collaborative marketing efforts and expand outreach
• Additional responsibilities included event planning, content creation, community management, copywriting, and website management
SVN | BlackStreamMarketing Specialist
Apr. 2022 - Sep. 2023United States, Charlotte• Provided part-time marketing services for a commercial real estate firm by creating and implementing digital and print marketing assets for property listings
• Developed and executed digital marketing campaigns across various channels
• Utilized CRM systems to support lead generation and business development efforts
CAMS (Community Association Management Services)Community Assistant and Lifestyle Coordinator
Dec. 2017 - Sep. 2021Charlotte, North Carolina Area• Assist community HOA manager in all aspects of day to day community operations on-site for over 1200 single- family and assisting over 50 Associations consisting of single and multi-family properties
• Website Development and management
• Maintain communication with homeowners and respond to homeowner needs
• Manage vendors for community maintenance and special projects
• Ensure adherence to the quality standard and health and safety regulations necessary for the pool operations
• Schedule and attend meetings for Homeowner and Developer run Boards
• Process Architectural Change Applications
• Oversee clubhouse reservations and ensure calendar updates
Orangetheory FitnessSales Associate
Sep. 2017 - Mar. 2018Charlotte, North Carolina, United States
Hilton Hotels & ResortsSales Coordinator
Nov. 2016 - Sep. 2017Charlotte, North Carolina• Property NSA
• Assist Catering and Convention Services Managers in implementing client events
• Route client inquires to proper sales associates
• Produce reports for daily sales including; BEO changes, activity reports, sales highlights, and past due
• Confer with accounting office on purchase orders, sales commissions, and check processing
• Involved with planning and implementing events/celebrations (New Year’s Eve, Easter, and Mother’s Day)
Lake Charles Racquet ClubSummer Intern
May. 2016 - Aug. 2016Lake Charles, Louisiana• Supervised youth tennis camps
• Assisted in managing club tennis tournaments
• Pool supervisor and Lifeguard
• Assisted with budgeting and financial reconciliation
• Provided food and beverage assistance
• Oversaw various club maintenance schedules
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