Requests
21
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Work Background
SchlumbergerWriter
May. 2022 - Apr. 2024Houston, Texas, United States-Support three divisions (Productions Systems, Reservoir Performance, and Well Construction)
-Work with SMEs, marketing communication managers, and other writers to create marketing collateral for (i.e. case studies, video scripts. web pages and LinkedIn posts)
-Proofread using the SLB stylebook, including scores of case studies to the new brand standards
-Manage the SLB website using SiteCore
-Support the SLB rebranding effort
-Create New Writer's Handbook for onboarding new staff
Syzygy PlasmonicsMarketing Communications Coordinator
Apr. 2021 - Mar. 2022Houston, Texas, United StatesTop U.S. company at the Clean Energy Pitch Start-Up Battle (COP26) in 2021
-Create content calendar; write and manage Linkedin social media
-Write Investor and customer newsletters and launch via Hubspot
-Write press releases and schedule on the wire
-Serve as POC for Brand Agency and Video Agency
-Maintain Website using Squarespace
ICISCopyeditor
Nov. 2018 - Sep. 2019Houston, Texas Area
Various online and print publicationsFreelance Marketing Technical Writer
Jan. 2018 - Nov. 2018Houston, Texas AreaVarious contract roles, including internal communications for Newpark Resources, marketing communications for Oceaneering Inc.
Rand GroupDigital Content Specialist
Aug. 2017 - Dec. 2017Houston, Texas AreaSupport enterprise and business units with ongoing marketing campaigns/lead generation. Refreshing website with engaging new and relevant content. Collaborate with team to align messaging in other mediums. Create content calendar and content for social media. Engage on client projects with internal communications, external communications.
Pentair Valves & ControlsContract Marketing Manager
Jan. 2015 - Apr. 2015Developed template/messaging guide for new internal company-wide newsletter. Oversaw sales newsletter by using project management, proofing and using a vendor for production. Proofread collateral (trade publications, internal product releases) for grammar, style. Worked with SMEs to write and submit abstracts to Tier 1 conferences (Gastech, PowerGen, Adipec, Offshore Europe). Developed internal tradeshow communications (i.e. booth etiquette and tradeshow goals, travel communications.) Identify relevant industry topics and communicate to both managers and public relations agency. Brand rationalization, web impact and integration with umbrella brand
Working with the Marketing Director, I re-calibrated the marketing strategy to focus on high value offerings through brand consolidation and rationalization. I provided research and recommendations for major brand consolidation and rationalization (consolidation 63 brands to 10). I developed effective internal change communications on the project by collaborating with internal stakeholders to create internal visual communications and sharepoint communications. I also created external and internal communications for brand migrations. I captured satellite brand pages and worked to develop a plan to bring those pages into the home page. I identified timelines for co-branding changes and verified changes to supporting technical documents. I also created a tracking system to track brand conolidation. I conducted a brand audit, later shared with the brand agency for their analysis. I created guidelines for new website and accompanying copy. I collaborated with internal stakeholders to develop new strong, bold web copy with clear value proposition to help drive sales. Furthermore, I recommended a path forward on the project including: customer communication and integration with umbrella brand.
Various online and print publicationsFreelance Copywriter
Dec. 2014 - Aug. 2017Houston, Texas AreaMarketing communications, corporate communications and brand development/execution for various clients: Total Specialties, USA, a subsidiary of Total S.A., Forsys Subsea - An FMC Technologies & Technip Company, Houston Christian University, Tramontina, Pentair Valves and Controls Sample Project (Total):
Garnered support among the marketing team to adopt and implement both the corporate style guide and brand standards across all marketing communications - internal and external.
By implementing fact-checking and proofreading processes, was able to complete the internal newsletter in less than a month.
Provided counsel/guidance on social media campaign to start using Quartz (lubricant) campaign in the Americas division.
Total Safety US, Inc.Communications Specialist
Aug. 2013 - Nov. 2013Leading global provider of integrated industrial safety services. Managed daily strategic communications and marketing needs consistent with brand direction. Cultural and brand alignment, media relations, brand and corporate communications • Collaborate with senior leadership, business units and marketing team to strategize and build strong, effective messaging. Provide executive communications advice.
• Assist and help develop an internal company-wide brand research project, including brand messaging, brand essence. • Identify and develop communications messaging plan. • Create, develop and write brand content for advertisements, billboards, press releases and case studies, white papers.
• Identify and secure editorial placements, sponsorship opportunities.
• Write and submit abstracts to conferences and professional presentations.
• Write and distribute press releases using scheduled distribution service.
• Create editorial content for trade publications (BIC, Hydrocarbon Engineering, Hydrocarbon Processing, etc). Business development
• Identify market opportunities and offer proposals to help strengthen market share against competitors.
• Develop new hire presentation to strengthen onboarding process and improve retention with overall goal of an integrated company culture.
• Plan strategic Chatter roll-out to harness early-adapters. Account management
• Meet with marketing vendors and supply chain to help secure deliverables.
• Secure quotes and contract renewal. Manage invoices. Internal communications • Manage and update intranet content.
• Plan and managed internal communications. Work with business units and marketing team to develop, write and create quarterly internal communications magazine, themes I initiated and developed included: awareness of accident prevention and importance of near miss reporting for industry data analysis, strategic upcoming merger and acquisition communications to help retention and onboarding.
Phillips 66Contract Proofreader/ Jr. Account Manager
Mar. 2013 - Jul. 2013Houston, Texas AreaAn energy manufacturing and logistics company with high-performing Midstream, Chemicals, Refining, and Marketing and Specialties businesses. Communications and Public Affairs • Proofread corporate communications (external and internal marketing communications, annual report, technical bulletins, newsletters, brochures, etc) for revisions, spelling, grammar and AP Style.
• Proofread Conoco, Phillips 66 and 76 brand material
• Index legal contracts Copywriting, editing
• Provide editing or rewriting of materials as necessary, such as new corporate identity standards, customer surveys, etc. Project management:
• Verify graphic design changes against new company-wide brand standards and client changes
• Developed and maintained relationships with local and remote graphic designers to help meet daily deadlines
• Communicate project issues in a timely manner
• Liaison between creative, video, account managers and Creative Director
• Use project management database to track daily creative deliverables through the system and to the appropriate teams ------
(Concurrently full-time graduate student. Graduated with Master in International Studies (May 2014))
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World Affairs Council of Greater HoustonCommunications Intern
Sep. 2012 - Dec. 2012Houston, Texas AreaA nonprofit that delivers international information through lectures and public programs and promotes America’s understanding of the world—the people, politics, economies, and the cultures. Media relations
• Develop press and media kit
• Write, edit and distribute press releases/news releases. Work with staff members to secure media opportunities to help generate awareness of World Affairs lectures and debates on domestic and foreign policy. • Maintain and update media contact list ------
(Concurrently full-time graduate student. Graduated with Master in International Studies (May 2014))
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IndustribrandContract Copywriter
Mar. 2012 - May. 2012Houston, Texas AreaAn advertising and branding consultancy that helps businesses sharpen and focus their image. Branding, copywriting
• Conducted client interviews with Exprosoft senior leadership and thoroughly researched materials to develop and write marketing case studies to help product launch of offshore risk management software, WellMaster.
• Conducted client interview with executive leadership and research. Developed marketing copy for a nano-coatings manufacturer, DuraSeal Coatings.
• Worked with Creative Director to create and write corporate identity standards for newly branded petrochemical merger, AMACS, a process tower internals company. Vendor relations, account management
• Collaborated on business development by maintaining and updating Industribrand marketing contacts using a CRM database, and reaching out to new prospects, etc.
• Meet and work with vendors to help secure deliverables.
American Bureau of Shipping (ABS)Staff Writer/Editor
Oct. 2010 - Nov. 2011Houston, Texas AreaA leading marine and offshore classification society. Staff Writer/Editor, External Affairs Lead corporate communications writer for two external marketing communications: online newsletter; Energy News, (4k subscribers) and print publication; Activities, (9k subscribers). Also writer for Dispatch, a print internal communication. Consistently managed company brand voice, in both print and online mediums. Represented company at various events. Collaborated on key messages by working with corporate communications managers, various departments, subject matter experts and clients. • Corporate communications, marketing communications, public relations, external communications, internal communications.
• Familiar with Marine and Offshore/Energy Sectors • Identify editorial content for external/internal platforms
• Provide writing and editorial content for external/internal newsletters and other materials, including news/press releases, annual report, technical bulletins, intranet/external website • Proofread and edit executive speeches, abstracts
• Research and write content for journalist inquiries • Interviewed engineers, subject matter experts (SMEs) and business units. Thoroughly researched topics.
• Wrote on industry topics including jackups, drillships, LNG carriers, tankers, containerships, IMO, MSC, MARPOL regulations, etc
• Verify and obtain copyright permission from stakeholders
• Attend and photograph industry conferences, tradeshows and presentations to develop content Market research
• Monitor social media and media outlets for industry news and compile daily news brief
• Help team keep abreast of competitor and industry news Photo library
• Assisted with maintaining photo library Mobile blog
• Worked with graphic designers and web master to develop and create company blog using CSS software for mobile viewing Professional development includes:
IABC Creating Killer Content Seminar, 2011
Introduction to HTML
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