Lara McKusky - Marketing Coordinator,

Marketing Coordinator

Library ServicesCopywritingContent WriterEvent ProducerEditorBlog ManagerConsultingAffiliate MarketingSoft Skills TrainerAdvisorSMM ManagerTutorMarketing DirectorMarketing📝 Influencer or BloggerCopywriterGraphic Designer🐦 DesignBrand DesignerEducationBusiness OwnerBloggerBrand Marketing ManagerContent Manager

Lara has an extensive background in education, writing, and graphic design, all used to start marketing from scratch for every employer I’ve worked for in the past 15 years. Her dual Bachelor’s degree is in Elementary Education and Liberal Studies. She also has an Associate’s degree in General Studies and 40 credits towards a graphic design degree. Lara’s work experience includes retail work for an educational store, starting as a sales associate, becoming manager and then buyer for all three locations. Lara was a stay at home mom for several years after that but stayed busy doing freelance graphic design work, then going into direct sales, and finally working as an assistant for two direct sales regional directors doing all manner of work to help them grow their businesses including graphic design, mailings, creating and updating websites, and more. Once Lara went back to work outside the house, she chose to go into library work, working for two libraries part-time: a public school library paraprofessional and a public library assistant. In both positions, Lara worked hard learning library tasks but also started marketing and fundraising for both positions. This included social media coordination, graphic design, book displays, event ideation and coordination, and assisting in curating the collections for both libraries. At the public library, Lara was also the Art Coordinator for the gallery wall in the library, the Co-Youth Coordinator, and writing and designing newsletter. Lara’s next job was as a Marketing Director for an environmental construction company, where she built up marketing from scratch once again. Here she set up social media, expanded branding, managed the new retail space at their garden center, acted as the buyer for the retail location, was the graphic designer, website builder, and display designer. After COVID cost her that job in layoffs, Lara got a job with a company that creates training courses in manufacturing for engineers. Lara started out writing the course by interviewing SME

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