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Work Background
The Experiential GroupExecutive Producer
Sep. 2024Brooklyn, New York, United States
We Are BMFDirector of Production
Jun. 2023 - Jun. 2024New York, New York, United States* Oversee a dynamic, global event production team that spans multiple clients and offices (NY, Miami, LA, London).
* Craft and implement event quality standards that serve as a blueprint for best practices and growth. * Work with Head of Operations and finance department to streamline agency fee model.
* Develop and implement cross department budget templates to maximize client retention and profit.
* Guide contract and fee negotiations for high-stakes production elements.
* Develop proactive solutions for operational and quality issues within the team and across agency.
* Troubleshoot conflicts and provide crisis leadership.
* Develop and maintain a knowledge bank of production vendors, venues and local event permitting requirements.
* Coaching and mentoring, helping to build a culture of continuous learning and expertise through out department. * Directly manage 4-6 personnel day to day. * Conduct constructive performance reviews for direct reports.
* Oversee project teams small and large on 10 - 15 productions a year.
* Partner with strategy department on RFP deliverables; budgets, staffing models, considerations, etc.
We Are BMFExperience Director
Dec. 2021 - Jun. 2023New York, United States* Created and managed complex event budgets of $800K +, from concept to reconciliation. * Crafted and implemented event quality standards that served as a blueprint for best practices and growth. * Guided contract and fee negotiations for high-stakes production elements.
* Developed proactive solutions for operational and quality issues within the team and across agency.
* Troubleshot conflicts and provided crisis leadership.
* Developed and maintained a knowledge bank of production vendors, venues and local event permitting requirements.
* Coached and mentored team, helping to build a culture of continuous learning and expertise through out department. * Directly managed 3-5 personnel day to day. * Conducted constructive performance reviews for direct reports.
* Oversaw project teams small and large on 10 - 15 productions a year.
* Carried out high level client services for all projects.
* Partnered with strategy department on RFP deliverables; budgets, staffing models, considerations, etc.
* Worked with Creative and Account Management teams to ensure client’s vision is being met.
* Managed production department resourcing for projects.
* Responsible for enforcing production processes and overseeing project team.
* Carried out high level client services for all projects.
* Reviewed and routed all agreements/contracts (venue and vendor) through legal for all events.
* Executive produced consumer facing pop up activation for the launch of 'I Wanna Dance With Somebody' in partnership with Sony Music . Co-Produced international launch of the Nassau Cruise Port in partnership with Global Ports Holding.
* Oversaw all production & client communication for IHG US Open activations in 2022; nine activations in seventeen locations over three weeks and Vevo 2022 Newfront at Hammerstien Ballroom.
MAGSenior Account Executive
Mar. 2021 - Dec. 2021New York, New York, United States
LHstyledExecutive Event Producer
Apr. 2020United States
Small Girls PRAssociate Director, Experiential Events
Jan. 2020 - Apr. 2020New York, New York● Worked collaboratively on event production with internal teams + clients like DoorDash, GE Lighting, Olay and more.
● Managed and mentored a team of Event Producers; setting/ tracking yearly goals, weekly touch bases, project management, etc. ● Oversaw all touch points in the business piece of event production (creative pitching, activation decks, leading meetings, budget management, vendor and venue management, and contracts).
● Furnished original, thoughtful events and experiential concepts that successfully laddered back to client and agency goals.
● Drove productions at all sizes including large scale project build outs, fabrication for consumer facing or high guest list count event to small scale intimate events and dinners for influencers + media.
● Managed creative strategy of programs from beginning to end; this will include logistics, vision, aesthetics, custom Instagrammable moments, and presentation of event or campaigns in-full.
● Facilitated and contributed to new business through fielding calls to furnishing proposal concepts to presenting to clients alongside team.
● Oversaw all production & client services for the national launch event for Olay’s “No Re-Touching” campaign; press panel and video content.
● Lead production of Olay’s “Body Lab” event featuring a Keke Palmer partnership; product demos, live panel/podcast, editor previews
We Are BMFSenior Producer
Feb. 2018 - Jan. 2020Greater New York City Area● Created and managed complex event budgets of $800K +, from concept to reconciliation. ● Oversaw/executed multiple events from beginning to end, often occurring simultaneously. ● Worked with Creative and Account Management teams to ensure client’s vision is being met.
● Managed production department resourcing for the projects.
● Responsible for enforcing production processes and overseeing project team.
● Oversaw Event Managers (Freelance and Internal) and Coordinators. Provided top level oversight on budgets and all production elements.
● Carried out high level client services for all projects.
● Reviewed and routed all agreements/contracts (venue and vendor) through legal for all events.
● Confirmed permitting requirements and timelines for Event Manager & Coordinator led projects.
● Executive produced international consumer facing pop up activation for Born This Way Foundation on Joanne World Tour 17’-18’. Lead production of 2017 Mastercard Grammy House; five days of panels, private events and concerts.
● Oversaw all production & client communication for Mazda Studio at SXSW 2017; five days of activations, panels and concerts.
BMF MediaEvent Manager
Nov. 2014 - Feb. 2018New York, NY● Created and managed complex event budgets of $200K - $500K, from concept to reconciliation.
● Facilitated all facets of pre-event production, onsite management, and post-event breakdown.
● Oversaw/executed multiple events from beginning to end, often occurring simultaneously.
● Developed and managed agency venue database, including brokering strong relationships.
● Worked with Creative and Account Management teams to ensure client’s vision is being met.
● Served as production lead with all vendors including venue, catering, décor, fabricators, audio, lighting, photographer and staffing. Worked with Talent and Digital departments in securing talent and fulfilling riders/backline.
● Responsible for creating and maintaining key event documents including budget, activation deck, recap deck, run of show, work back schedule, contact list.
● Produced three day press pop up, “The Collection Club” for the launch of the Starwood / Marriott merger.
● Re-launched Polo Red by Ralph Lauren with interactive press event
● Managed production for Variety Magazine speaker series sponsored by Autograph Collection a Marriott brand at Berlin Film Festival
Tommy HilfigerRetail Marketing Event Consultant
Feb. 2013 - Jul. 2014new york, nyRetail Marketing Event Consultant June-July 2013 / April 2014- ● Manage the recording and tracking of all retail marketing invoices ● Write and oversee execution of event overviews and recaps ● Worked with VP of Retail Marketing to assembled and finalized 2013 retail marketing budget ● Partnered with creative team to fulfill creative briefs for eblasts, in store and event signage Corporate Communications Consultant, Fall 13 Men’s & Women’s Fashion Shows / Spring 13 Women’s Fashion Show ● Managed and controlled media access into Spring 13' show ● Worked with KCD World Wide on day of show coordination ● Created spreadsheet tracking confirmed National and International covering press ● Sent confirmations to all confirmed and denied press ● Pulled and complied all show press clippings for Tommy News and media recaps ● Coordinated with communications and PR teams to finalize seating charts for both Fall 13' shows ● Assembled and stuffed all invitations ● Worked with VP of Corporate Communications to manage media access during the women’s show ● Put together and sent out press kits for LA flagship opening in February 13'
ShirleyGirl LLC, Creative ConsultingCreative Event Consultant
Mar. 2011 - May. 2015New York, NY● Manage a team of 5-20 including vendors on all aspects of events, while working with client ● Assist owner with vendor communication, travel, tracking budget, prop procurement and all office needs ● Collaborate with owner in designing and styling all event spaces be it intimate or grand ● Attend all site inspections and walk throughs with clients ● Interface with clients including; L'Oreal Paris, Target, Ralph Lauren Fragrance, ABPR, TLCommunications, ect ● Work with graphic designer to create and finalize all event specific copy; e-vites, signage, social media ● Style/oversee press events at Target Studio, such as; Peter Pilotto, Threshold, Sonia Kashuk, Fall/Spring Beauty, and
Seasonal Holidays ● Worked with Target community relations team on "School Library Makeovers" program nation wide from 2010 to 2013 ● Aided in coordinating and styling L'Oreal Beauty room for LifeTime's Project Runway 2012 & 2013 seasons
Bergdorf GoodmanAdvertising Intern
Jan. 2009 - May. 2009Assisting Marketing Manager with direct mail/marketing projects including; writing copy on concierge emails, working on Hotel Concierge Program, formatting in-store presentations and supporting 5F and InCircle promotions. Aiding creative directors and production team in making style cards for shoots with Quark application, scouting locations, and arranging transportation for samples to shoots. Also working with events team on Dior, Akris Luncheons and Bottega Venetta event.
Sarah Shirley IncEvent & Web Coordinator / Stylist
Mar. 2008 - Jan. 2012● Pulled sample’s from multi-line and in-house showrooms ● Communicated with various clients including; Bergdorf Goodman, MasterCard and QVC ● Coordinated, managed and styled all photo shoots and events: i.e.; FNO at BG and MasterCard Priceless NY Moments ● Styled Sarah for all SMT and TV appearances ● Updated Sarah Shirley website which included the monthly favorites page as well as wrote blogs for Sarah Shirley Style Diary ● Took care of business expenses in regards to events, including client invoices ● Booked all travel arrangements for company ● Casted models for shows, events and TV segments ● Procured all wardrobe and home items for personal shopping clients as well as returns
Harper's BazaarFashion Department Intern
Aug. 2007 - Dec. 2007Worked with Market Assistant in fashion closet. Assembled look boards for editors. Worked with stylists in editing looks from layouts. Printed and assembled photos from market appointments for market editor. Photographed and tracked samples, packed, unpacked trunks from photo shoots, as well as went to showrooms to pick up and return samples.
Nanette LeporePublic Relations Intern
Nov. 2006 - May. 2007Worked with PR Coordinator sending samples to publications, television, films and loaning to public figures for events. Put together monthly press kits along with updating press binder. Planned fall 2007 fashion show and press preview. Acted as temporary PR Coordinator working under PR Director during January 2007.
Stephanie J. Fashion Event ProductionsFreelance Stylist
Sep. 2006 - Feb. 2015Mercedes Benz Fashion Week Dress/style models for fashion week shows and events Coordinate with producer to organize models for show run through Prepare garments and organize looks
Facilitate last minute model fittings
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