Small Girls PRAssociate Director, Experiential Events
Jan. 2020 - Apr. 2020New York, New York● Worked collaboratively on event production with internal teams + clients like DoorDash, GE Lighting, Olay and more.
● Managed and mentored a team of Event Producers; setting/ tracking yearly goals, weekly touch bases, project management, etc. ● Oversaw all touch points in the business piece of event production (creative pitching, activation decks, leading meetings, budget management, vendor and venue management, and contracts).
● Furnished original, thoughtful events and experiential concepts that successfully laddered back to client and agency goals.
● Drove productions at all sizes including large scale project build outs, fabrication for consumer facing or high guest list count event to small scale intimate events and dinners for influencers + media.
● Managed creative strategy of programs from beginning to end; this will include logistics, vision, aesthetics, custom Instagrammable moments, and presentation of event or campaigns in-full.
● Facilitated and contributed to new business through fielding calls to furnishing proposal concepts to presenting to clients alongside team.
● Oversaw all production & client services for the national launch event for Olay’s “No Re-Touching” campaign; press panel and video content.
● Lead production of Olay’s “Body Lab” event featuring a Keke Palmer partnership; product demos, live panel/podcast, editor previews