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Work Background
Twin Cities Gateway Marketing Director
Apr. 2022The mission of Twin Cities Gateway is to promote and enhance the vibrant and diverse communities within the Greater Minneapolis-St. Paul metropolitan area. We are dedicated to fostering economic growth, tourism, and community well-being by connecting residents, visitors, and businesses to the rich cultural, recreational, and economic opportunities in our region. As a Marketing Director, my primary responsibility is to conceive, supervise, and administer comprehensive marketing and promotional initiatives for the organization. Key responsibilities: - Strategizing and executing marketing plans - Website maintenance
- Content creation and dissemination
- Performance evaluation and reporting
- Budget oversight In close collaboration with the Bureau's leadership, including the Executive Director and the Board of Directors, I carried out these duties in alignment with the organization's directives and objectives, ensuring the successful delivery of all specified tasks and responsibilities.
Northfield Area Chamber of Commerce & TourismPresident/CEO
Feb. 2019 - Apr. 2022Northfield, MNThe Chamber is a nonprofit organization funded by annual membership dues contributed by local businesses, organizations, and retired individuals. These investments empower the Chamber to cultivate, promote, and enrich a thriving business ecosystem within the Northfield area, aligning with our mission. Key Role Overview:
As President/CEO, served as the executive leader responsible for overseeing both the Northfield Area Chamber of Commerce and the Convention and Visitors Bureau.
Core Responsibilities:
Directed the implementation of all policies established by the Board of Directors, effectively managing associated activities and operations.
City of NorthfieldTemporary Communications Specialist
Sep. 2018 - Nov. 2018Northfield, MNSupervised by the Communications & Human Resources Director, I played a pivotal role in facilitating the efficient dissemination of information to the public and internal teams. Utilizing a diverse range of channels, including digital platforms, websites, and social media, I ensured seamless access to critical information. Additionally, I provided valuable administrative support within the Communications & Human Resources division of the City.
Northfield Area Chamber of Commerce & TourismDirector of Tourism
Aug. 2015 - Feb. 2019Northfield, MNTourism Development and Promotion Responsibilities:
- Led the development and successful execution of the annual tourism marketing plan.
- Proactively identified, composed proposals for, and secured grants to support marketing objectives.
- Nurtured enduring relationships with a diverse spectrum of stakeholders, including tour operators, sports organizations, community groups, local businesses, city and chamber leadership, and the general public.
- Spearheaded collaborative regional marketing initiatives to optimize tourism marketing resources, collaborating closely with visitor and meeting facilities and attractions.
- Actively organized and conducted Familiarization (FAM) Tours and represented the Northfield Area Convention & Visitors Bureau at industry functions, conferences, trade shows, and local events.
Northfield Lines, Inc.Marketing Specialist
Apr. 2007 - Jun. 2014Greater Minneapolis-St. Paul AreaResponsible for Developing Integrated Marketing Strategies and Promotional Campaigns:
- Within a two-year timeframe, led a comprehensive redesign of all print and online marketing materials to enhance brand image and effectiveness.
- Collaborated closely with the sales team to successfully acquire new clients.
- Developed and executed engaging display and text advertising campaigns for both print and online platforms to maximize market reach.
- Managed and maintained active social media presence on Facebook, Twitter, and the Northfield Lines blog to engage and inform the online community.
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