ID AfricaAdviser - Marketing Communication and Brands
Jan. 2022 - Jul. 2022• Oversee the day-to-day operations of marketing communications projects, such as campaign planning, tactical execution, and reporting.
• Handle day-to-day account management and client relationship management, as well as strategy development, issues, and crisis management, campaign planning, reporting, and general communications advisory.
• Create strategic marketing and communication plans for clients' brands
• Develop strategic marketing and communication plans for the brands of clients.
maximise stakeholder awareness and affinity for Clients' brands and activations.
• Create PR and EM (Earned Media) plans, strategies, and ecosystems.
• Segment stakeholders on a regular basis and create content and messaging for syndication and distribution.
• Plan, execute, and manage public relations activities for consumer events.
• Manage and engage with the media on behalf of ID Africa and its clients.
• Identify relevant areas of interest to target audiences and create engaging content for Clients to distribute across multiple media platforms and in various formats.
• Conduct a competitive analysis of the market segments in which Clients' Brand is active.
• Contribute to new business development efforts by writing proposals, giving presentations, and pitching for new clients.