iCrossing - A Hearst CompanyGroup Creative Director
Jan. 2016 - Jul. 2021Dallas, Texas- Advancing to a leadership role in the creative department, I continued to shape iCrossing's creative vision and fostered a culture of innovation, aligning with the company's focus on continuous improvement and creative excellence.
- As part of my new role, I identified and nurtured our top creative professionals, contributing to the agency's renowned creative capabilities and reputation.
- I worked collaboratively with cross-functional teams across offices to deliver integrated marketing campaigns, amplifying the agency's ability to deliver holistic and impactful solutions.
- As GCD, I assumed more responsibility for the agency's overall creative direction and aligning it with the company's long-term vision and objectives.
- Working closely with executive leadership, I contributed to shaping iCrossing's creative identity and positioning in the digital marketing landscape, elevating the agency's reputation and impact.
- Leading multiple creative teams across various locations, I instilled a culture of collaboration and innovation that aligned with iCrossing's pursuit of excellence and groundbreaking results.