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Work Background
HaptiqProduct Delivery Manager
Nov. 2024 - Sep. 2025United States, New York
• Directed a $3M+ client portfolio VENU+as Product Delivery Manager, ensuring seamless delivery of business, design, development, and QA initiatives across North America and India teams.
• Led the redesign of venuplus.com driving cross-functional collaboration between UI/UX designers, developers, and marketing to improve usability, brand alignment, and client engagement.
• Partnered directly with client executives and internal leadership to translate business needs into actionable roadmaps, overseeing delivery timelines, managing scope, and maintaining high client satisfaction.
• Spearheaded Agile/Scrum processes across multiple squads, facilitating sprint planning, backlog refinement, estimation, and release coordination while instilling delivery best practices in JIRA, Confluence, and Monday.com.
• Collaborated with finance and product stakeholders to modernize revenue-share and pricing models, integrating dynamic pricing strategies, cashless payment solutions (SeedLive, Intercard, Nayax), and automated reporting workflows.
• Created a Product Delivery Center of Excellence, developing Confluence templates, documentation standards, and onboarding frameworks that improved consistency and efficiency across teams.
• Regularly communicated at the executive level, providing presentations and strategic updates that ensured transparency, alignment, and client success
RazorfishAssociate Director Product Strategy
May. 2019 - Sep. 2024United States, Chicago Loop• Developed and executed product strategies in collaboration with clients, leveraging data-driven insights to refine product offerings, enhance market positioning, and drive sustainable revenue growth, resulting in a 15% increase in market share.
• Led cross-functional teams (including UX, Engineering, Data Science, and Marketing) to define product vision, prioritize features, and ensure alignment with overall business goals, delivering a 25% reduction in time-to-market for new product launches.
• Designed a comprehensive email marketing strategy that significantly boosted customer engagement by 40%, improved customer retention by 35%, and increased brand awareness, contributing to a 20% uplift in conversion rates.
• Managed the design and deployment of AI-driven marketing platforms, utilizing Generative AI and Natural Language Processing to enhance content creation efforts, resulting in cost savings of 30% and time to market 25%.
• Led data analysis teams in creating actionable insights to inform personalization strategies and product decisions, driving a 20% increase in key performance metrics (KPIs), including customer satisfaction and engagement.
• Directed the successful execution of large-scale website redesign initiatives, collaborating with UX, Design, Content, Development, and DevOps teams to boost customer engagement by 30% and conversion rates by 30%, enhancing overall user experience and business outcomes.
Client Experiences:
Dove, Vaseline, TRESemmé, Nexxus, Axe, Degree, Hellmann’s, Knorr, Breyer’s, Talenti, Magnum, Popsicle, Klondike, Mopar USA, Mopar Canada, Jeep, Dodge, Ram, Chrysler, Fiat, Alfa Romeo, Citibank, Citi Start Saving® platform, Discover Financial, Orange Theory Fitness, New York Life, and Blue Apron.
Industry Experience:
Consumer Goods, Automotive, Fitness and Wellness, Meal Kit Delivery, Life Insurance, and Financial Services.
Camelot IllinoisDigital Product Manager | Illinois Lottery
Aug. 2018 - Feb. 2019United States, Chicago Loop• Led the end-to-end product launch of the iLotto platform across multiple platforms/devices (desktop, tablet, mobile web, iOS, and Android), ensuring seamless integration and delivering a highly successful launch that increased online lottery ticket sales by 35%.
• Managed defect prioritization and remediation efforts for pre-launch releases, conducting thorough user acceptance testing (UAT) that identified and resolved critical issues, resulting in a 20% reduction in post-launch defects and a smoother user experience.
• Developed and maintained a comprehensive post-launch roadmap, strategically prioritizing key enhancements and features that contributed to a 15% increase in user engagement within the first six months after Go-Live.
• Effectively managed the product backlog and collaborated closely with global teams (US, UK, and Greece) in scope, requirements, design, and demo meetings, ensuring on-time delivery of new features and enhancements with a 98% adherence to project timelines.
Sears Holdings CorporationProduct Manager, Sears & Kmart Mobile Apps (iOS & Android)
Jul. 2016 - Aug. 2018United States, Hoffman Estates• Responsible for the design/realization of new product offerings within the Sears & Kmart Apps (iOS & Android).
• Actively formulated product strategies and vision while obtaining buy-in from key stakeholders and building alliances with teams of UX, Engineers, QA and Marketing to deliver results using the Agile/Scrum Methodology.
• Lead a global team of 12+ engineers and designers to improve the customer experience (performance, quality) and developed value-added features and functionality ('wish list' capabilities, login/register improvements, in-app member messaging, improved access to savings, improved account interface) while improving new customer retention by 70% and increased conversion by 86% on Sears Apps and 109% on Kmart Apps
• Used customer research, analytical insights and the 'Expected Value' framework to prioritize improvements that doubled (100% increase) the value of a new App download.
• Lead the implementation of process and infrastructure improvements to ensure program success (e.g., ability to develop actionable customer insights, improved QA infrastructure, A/B test capabilities).
• Other tasks included gathering and prioritizing product and customer requirements, defined the product vision, developed the roadmap and worked closely with the various teams to deliver excellent products on time and within budget.
Sears Holdings CorporationSenior User Experience Project Manager
Sep. 2011 - Jul. 2016United States, Chicago Loop• Leveraged structured project management techniques to effectively manage large-scale projects involving multiple disciplines (UI design, usability testing, information architecture, graphic design, and HTML/CSS development).
• Facilitated project planning and scope estimation while creating detailed project plans, managing resource allocations, milestones tracking, and complex status reporting and instituted and maintained process checkpoints.
• 2014 program/project managed a team of 12+ UX Mobile disciplines for the execution of 200+ projects for the Sears & Kmart Mobile Apps
• 2015 program managed the Sears & Kmart holiday experience on mobile and desktop environments while simultaneously managing the Sears Apparel elevated and vertical weekly page updates.
• Projects Managed: Homepage, PDP, Search & Browse, Deals Coupons, Promotions, Gift cards, Weekly Ad, Membership Profile Cart/Checkout, Monetization, Marketplace
WalgreensInteractive Project Manager CX Pharmacy
Mar. 2011 - Sep. 2011United States, Chicago Loop• Executed 20+ projects simultaneously including scope development, work plan creation, resource planning, scope change identification, change control process management, and weekly status report creation.
• Acted as a key point of contact for business leaders, stakeholders, IT Project managers and program managers.
• Coordinated all activities of the project team, followed up on all action items and ensured that project tasks were completed on time and on budget; escalated issues as needed to resolve.
• Maintained detailed project plans and communicated milestones and deadlines to the various teams while daily documenting project status within the JIRA Project Management collaboration tool.
• Defined and communicated thorough and accurate creative, functional and technical specifications; while working with IT project managers, program managers, and Business Analysts (BAs).
• Arranged, facilitated and documented legal and creative reviews with project team, business leaders / stakeholders; ensuring that proper sign-off was obtained at key points during the project.
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