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Work Background
Sangha StudioFounder
Jan. 2024Barcelona, Catalonia, SpainA space to disconnect in the city of Barcelona. The combination of yoga practices, workshops and talks, well-being and experiences. A place for conscious practice connected to the world we live in. Enhances the development of creativity, productivity and the creation of synergies.
Newell BrandsSenior Brand Manager
Jul. 2021• Collaborate in creating and implementing the marketing plan of the company with successful result
• Sell in and sell out analysis: detailed analysis for better decision taking
• Measure and analyze the marketing activities to achieve the desire profitability
• Project management with other departments: cost defining, P&L, forecast analysis, etc.
• Establish and define future needs, for a five year long term, based on the marketing strategy
• Develop, monitor and manage the marketing budget
EquivalenzaBrand Manager
Jul. 2019 - Jul. 2021Barcelona, Catalonia, Spain• Brand launch: Skincare line 2020 (41skus), Body care 2021 (37skus)
• Sell in and sell out analysis: detailed analysis for better decision taking
• Annual Strategic marketing plan with successful results
• Development of commercial support materials for launch on time
• Coordination with suppliers for pre-launch tests (product, brand, etc.), before the final launch decision
• Estimate costs, margins and prices of each new project. Preparation of purchasing requirements
• Discover market trends in order to launch shocking products
• Global search and negotiations with suppliers: better price conditions and company margins achieved
• Project management with other departments: launch dates accomplished
• Coordination of the different departments involved for the optimal achievement of the development and to
guarantee the launch of the product to the market in the time-to-market: launch deadline accomplished
Nuvaria GlobalBrand Manager
Mar. 2017 - Jul. 2019Madrid, Community of Madrid, Spain• Brand launch: Dolores Promesas Beauty, Vicky Martin Berrocal fragrances, Dicora Urban Fit brand, etc.
• Full product cycle management, from the start to the launch and subsequent follow-up (NPD)
• Development of local activation plans achieving the profitability desired
• Analysis and evaluation of promotional activities (ROI)
• Analysis of brands and competition (MR, Pricing, etc.)
• Sales forecast, KPIs and reports: deadlines accomplished
• Integral Management of International Fairs: Cosmoprof Bologna & Beauty World Middle East
• Digital and media strategy: social media, web and PR. New web and Social Media content development
• Development of brand content and appropriate tools for the sales team
• Direct contact with PR agencies and suppliers (specially in Asia): Price negotiation, margins and optimal
time deliveries
Johnson & JohnsonBrand Activation Manager
Nov. 2015 - Feb. 2017Madrid, Community of Madrid, Spain• Analysis of brands and competition for the preparation of action plans: Neutrogena, RoC, Piz Buin and OTC brands
• Participation in analysis and generation of recommendations based on a KPIs
• Sell-out brand analysis and evaluation of promotional actions (ROI)
• Development of digital Pharma KPIs and tools for pharmacies (value-added tools to top clients).
• PharmaAcademy” management (maintenance of DDBB, image requests, emailings, courses and newsletter).
• Digital Sales force (support in the development of the digital folder and its updates)
BeiersdorfAssociate Brand Manager
Nov. 2014 - Nov. 2015Madrid, Community of Madrid, Spain• Analysis and control of the competitor's activity in the different channels
• Brand management and budget: Nivea face care, Nivea Sun, Nivea MEN, Nivea body care
• Implementation of KPI ́s, CRM control, E-mailing revision and digital strategy
• Development and implementation of the media strategy according with the marketing plan: event planning, social media strategy
RocheProduct Manager
Jan. 2014 - Nov. 2014Madrid, Community of Madrid, Spain• Planning, organization, and strategy in the oncology area.
• Support for the Brand Manager at the launch of new products, events, development of promotional
materials and sales report.
• Direct contact with advertising agencies, pharmaceutical industry professionals, sales network, and daily
communication with different departments for decision-making and project development (budgets, analysis
of proposals).
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