Justin Guardiani - Project Manger, Digital, Universal Orlando Resort

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Work Background

Universal Destinations & ExperiencesProject Manager/ Global UXUI Experience Design

Jul. 2023Orlando, Florida, United States• Directed UX/UI Product Management: Led the comprehensive execution and end-to-end management of UX/UI design initiatives for Universal Studios theme parks in Hollywood, Orlando, and Japan. Ensured a seamless, consistent, and high-quality digital experience across all user touchpoints. • Strategic Stakeholder Collaboration: Collaborated closely with stakeholders from marketing, eCommerce, Universal Creative, and Digital Technology & Media (DTM) teams. Aligned product roadmaps, leveraged cross-functional expertise, and successfully managed a year-long project pipeline to drive strategic outcomes. • User-Centric Design Leadership: Partnered with the UX/UI leadership team to create and implement user-centric designs. Utilized data analytics and emerging technologies to continually enhance user experiences, driving engagement and satisfaction. • Cultivated Innovative Culture: Played a pivotal role in fostering a strong corporate culture as a key member of the Team Satisfaction Action Team. Promoted collaboration, innovation, and a positive work environment across the organization.

Publix Super MarketsSenior Project Manager

May. 2016 - Jul. 2023Lakeland, Florida, United States• Led Digital Product Development: Spearheaded the end-to-end development and launch of digital products, including custom websites and multi-channel initiatives across web, mobile apps, social media, print, and experiential events. • Optimized Product Delivery: Managed Agile sprints and facilitated weekly PMO meetings to optimize resource allocation, streamline workflows, and ensure timely and successful product releases. • Strategic Cross-Functional Collaboration: Drove strategic alignment with internal Brand, Creative, and Information Systems (I/S) teams, as well as external agencies, to meet product development goals and achieve key business objectives. • Enhanced Customer Engagement: Executed omni-channel programs for a B2B platform, significantly boosting customer engagement and brand consistency through partnerships with over 200 local businesses, hospitality providers, and hospitals. • Leadership and Mentorship: Played a key role in PMO leadership, mentoring junior project managers and guiding their professional development into fully autonomous project management roles.

MediagisticSenior Project Manager

Jan. 2015 - Nov. 2015Tampa/St. Petersburg, Florida Area• Spearheaded Rapid Development Cycles: Directed the swift 30-45 day development of multiple site builds, redesigns, and back-end enhancements, consistently delivering 5-10 high-quality projects per month for national and regional HVAC companies. • Comprehensive Project Management: Managed end-to-end project execution, from strategic planning and development to quality assurance testing and final site launch. Ensured successful delivery within client budgets ranging from $50,000 to $250,000 per site build. • Operational Oversight and Risk Management: Oversaw daily operations, establishing project timelines, identifying potential risk factors, and implementing mitigation strategies to ensure all critical deliverable milestones were met. • Resource Optimization and Profitability: Balanced team workloads across Account Managers and Creative teams to identify and optimize resource utilization to ensure project profitability and client satisfaction.

FKQ AdvertisingProject Manager

May. 2012 - Dec. 2014Tampa/St. Petersburg, Florida AreaWebsite & Email Programs • Successfully led complex, full-cycle, web-based and CMS projects for Dollar.com & Thrifty.com (e-Commerce) and Fly2Pie.com into single-code-based, responsive designed sites • Oversaw projects from strategy to creative development to final product using Agile and Waterfall methodologies on client budgets ranging from $150,000 - $250,000/per website build • Created Business Requirement Documentation (BRD), and sitemaps, conducted focus group testing and process documentation for all website projects • Applied industry best practices in managing day-to-day client relationships, establishing responsible schedules, sprints, milestones, and risk assessment for all deliverables on all projects • Led weekly scrum meetings with internal teams and vendors to set expectations and system updates • Awards/Honors: Airport Council International-North America (ACI-NA) Excellence in Airport Marketing and Communications – Fly2Pie.com - 3rd place in website category

HasbroDigital Producer

Apr. 2009 - Apr. 2012Pawtuket, RI•Directed Digital Product Strategy: Steered the digital product strategy for Hasbro Games Brand websites, ensuring a consistent, compelling, and user-centric brand experience across all digital touchpoints. •Cross-Functional Product Collaboration: Worked closely with Brand and U.S. Marketing teams to strategize and develop cohesive product roadmaps for websites, mobile apps, online games, content marketing, on-site promotions, display advertising campaigns, and social media activations—ensuring alignment with the overarching brand vision and objectives. •Product Launch Leadership: Orchestrated the successful launch of Hub World game show websites, supporting the high-profile network premieres of popular franchises like Family Game Night, Scrabble Showdown, The Game of Life, and Clue. These initiatives significantly drove audience engagement and viewership. •Oversaw Key Digital Product Launches: Led the launch of key digital products that enhanced the brand’s digital ecosystem, including the immersive MY3D virtual world, Hasbro zAPPed Gaming app/site, the interactive U-Build community platform, and the FGN Great Game Trade-In microsite, all aimed at boosting user acquisition and engagement. • Led Cross-Functional Product Teams: Directed cross-functional teams, including creative, technology, and marketing disciplines, to ideate, design, develop, and promote innovative digital experiences. These efforts successfully captivated audiences and strengthened brand affinity, driving measurable results across key performance metrics.

Connelly PartnersProject Manager

Aug. 2008 - Mar. 2009Greater Boston Area• Spearheaded creative strategies for diverse clients, aligning with brand objectives and market trends. • Coordinated pre-production activities, overseeing image acquisitions and vendor deliverables. • Facilitated departmental training on new business presentations, leading strategy planning sessions.

Digitas North AmericaProject Manager

Jul. 2007 - Aug. 2008Boston, Massachusetts, United States• Core Member of Cross-Functional Product Team: Developed comprehensive, integrated product strategies and backend functionalities. • Product Launch Leadership: Directed the product management and successful launch of the GM Owner Center on Yahoo.com, overseeing a substantial $1.5 million budget. Ensured seamless execution while delivering an exceptional user experience that met strategic business objectives. • Developed and Executed Microsite Strategies: Integrated the development and deployment of dynamic microsites and supporting direct mail print materials for GM's cross-branded promotional campaigns, ensuring brand consistency and maximizing impact across multiple customer touchpoints. • Cross-Functional Collaboration: Collaborated closely with teams spanning product management, marketing, creative, technology, and operations, fostering open communication and collective ownership throughout the product lifecycle to ensure successful project outcomes.

TriadProject Manager

Apr. 2005 - Sep. 2005St Petersburg, Florida, United States• Led Online Program Activation: Supervised the activation and execution of third-party online programs on Walmart.com, ensuring seamless integration and high-impact results. • Ensured Accurate Reporting: Collaborated closely with Account Management teams to deliver precise and timely reporting to clients, ensuring transparency and alignment with project goals. • Monitored Program Performance: Tracked and analyzed program placements, click-through rates, and impressions, providing daily performance reports to Account Managers to inform strategic adjustments. • Consulted on Marketing Programs: Consulted with Account Managers and Sales Managers to ensure the quality and accuracy of marketing programs, aligning strategies with client expectations and objectives. • Managed & Onboarding: Oversaw onboarding and performance growth of junior associates.

acquirgyProject Manager

Jan. 2005 - Feb. 2007St Petersburg, Florida, United States• Core Team Establishment: Recruited to build and solidify the core team for the HomeDepot.com division, ensuring a strong foundation for operational success. • Day-to-Day Operations: Managed daily operations for the HomeDepot.com interactive media account, ensuring seamless execution and efficiency. •Production Timetables & Deliverables: Activated and oversaw production schedules, ensuring timely delivery of final creative assets. • Content Management System Development: Co-developed a content management system to streamline content operations and management. • 3rd-Party Tracking System Development: Co-developed a 3rd-party tracking system to enhance performance monitoring and analytics.

HSNDigital Producer

Nov. 2001 - Apr. 2005Tampa/St. Petersburg, Florida Area• Led a Cross-Functional Team: Directed a multidisciplinary team comprising product managers, creatives, merchants, and production specialists, providing strategic leadership and overseeing the execution of integrated product strategies and go-to-market plans for key verticals within the e-commerce business. • Drove Strategic Product Planning: Spearheaded long-term strategic product roadmapping efforts, resulting in significant conversion rate improvements of 200-300%. Leveraged data-driven insights and innovative product marketing tactics to deliver exceptional ROI across core product categories. • Developed Evergreen Product Campaigns: Conceptualized and launched “Ever-Green” campaigns—always-on, highly targeted promotional initiatives designed to optimize user engagement during peak demand periods or inventory sell-outs. • Synchronized Omni-Channel Promotions: Orchestrated the production of online promotions that were meticulously aligned with TV programming schedules, maximizing the impact of integrated marketing efforts across multiple customer touchpoints and enhancing brand visibility. • Optimized Inventory: Developed and executed the "Lunch Time - Online Only" program, a strategic initiative aimed at moving and reducing overstocked products through targeted, time-sensitive offers, thereby maximizing profitability. • Led Integrated Content Initiatives: Served as the primary product content lead for the "Home Makeover" program, a high-visibility initiative in collaboration with the Broadcast division. This project, which aired in Spring 2005, delivered cohesive multi-channel content experiences that resonated deeply with target audiences. • Managed Affiliate Marketing Programs: Directed the company's Affiliate Email Marketing Program, overseeing the development and deployment of data-driven email campaigns that enhanced customer loyalty and drove revenue growth through strategic partnerships.