Atana IncSenior Vice President
Aug. 2023Bellevue, Washington, United States***HRTech SaaS*** Brought in to address significant sales org needs rapidly and effectively with a "startup mindset": 1) Overhauled sales team positions and personnel in line with short and long-term needs
2) Conducted audit and restructuring of sales enablement tools, utilization, and enablement strategy
3) Increased our average ASP and value per Opportunity by 100% within 6 months
4) Owns and executes all sales strategy, with high degree of integration of strategy into Marketing functions
5) Overhauled outbound sales motion to address current SaaS sales challenges as felt across industries (e.g., focus on in-person events, building deep relationships with key influencers, driving social awareness and campaigns via LinkedIn, and more)
6) Tip of the spear in launching brand new, bleeding edge tech into industry, creating GTM strategy, collateral, sales processes, and training team to execute at a world-class level
7) Rebuilt team culture and cultural expectations from the ground up, implementing proven and effective reward and recognition approaches to increase team performance, morale, and sense of belonging