Joe Youngs - CMO/SVP Marketing, B2B Marketing Agency

Feedback from Joe’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

B2B Marketing AgencySenior Vice President, Head of Consulting

Feb. 2017Lead and manage all client-facing services and strategic consulting. Responsible for developing and delivering results-driven programs that span all strategic planning, analytics & automation, data, content, creative, media, and research activities. Guide and manage the strategic expansion and evolution of the agency's capabilities and overall business growth.

RauxaChief Data & Analytics Officer

Apr. 2012 - Jan. 2017Atlanta, GeorgiaLed a nationwide team to deliver data-driven business and marketing growth strategies, marketing program design & execution, and advanced analytics and insights across all agency accounts. Accomplishments include: Built an expert staff of 30+ data and digital marketing consultants, cross-channel campaign specialists, and analytic experts in our Atlanta, Los Angeles, New York City, San Francisco, and Seattle offices, Successfully launched the Rauxa Atlanta office in Spring 2012, Rebuilt and restructured Rauxa data, strategy, and analytic services into a cohesive and integrated offering resulting in double-digit new client acquisitions and over $20M in revenue. Accounts include: AAA, Alaska Airlines, Blue Cross/Blue Shield, Capital One, Delta Dental, Disney, Farmers Insurance, GSK, Jenny Craig, Microsoft, Tiffany & Company, and six divisions of Verizon.

DigitasLBi_USVP, Director of Strategy & Analysis

Jan. 2010 - Apr. 2012Atlanta, GeorgiaLed the Strategy & Analysis capability for the Digitas Atlanta office and served as lead strategist/senior consultant across various agency accounts. CRM Practice lead for New York region. Developed staff of 25+ strategy consultants, engineers, and analysts across multiple U.S. offices, Doubled the Atlanta office capability staff in two years supporting over $25M in annual billings, Instrumental in shifting largest client from segregated, vertical channel marketing approach to model-based, multi-channel Direct & Digital marketing platform resulting in over 150% lift in ROI, Introduced and successfully integrated incremental agency offerings across clients, including real-time, cross-channel reporting dashboards, email infrastructure, and web analytics platforms. Accounts included: American Express, Burger King, Delta Air Lines, Equifax, General Electric, Mead Johnson, SunTrust Bank.

EquifaxVP, Global Branding & Digital Strategy

Sep. 2006 - Dec. 2009Atlanta, GeorgiaGlobal brand strategy leader across 15 countries and all corporate, consumer and business-to-business areas. Served as corporate champion for delivery of optimal brand experience and execution ranging from corporate-level positioning to product-level architecture & naming -- and all areas in-between. Head of enterprise digital strategy with responsibility for customer experience, enterprise content management, digital analytics, and SEM & SEO strategies across all external websites and global product delivery and customer service platforms. Accomplishments included: developed and successfully integrated new corporate brand strategy, global brand architecture and core messaging platform, new product branding strategy, complete overhaul of external web presence and launch of first-ever enterprise-wide content management and digital analytics platforms ($2M+ annual cost savings), first-ever strategic customer events strategy resulting in direct customer engagement into product innovation process through ad-hoc customer roundtables, vertical market advisory boards, and secure extranets.

Orange Business ServicesGlobal Head, Database & Relationship Marketing

Mar. 2001 - Sep. 2006Atlanta, GeorgiaGlobal responsibility for brand strategy and delivery, account-based marketing, targeted marketing strategies, strategic customer events and enterprise digital strategy & customer experience for B2B division of France Telecom. Scope of responsibility covered local marketing functions in 23 countries and supporting 220 countries and territories around the world. Multiple workstream leader for branding, relationship and digital marketing for two multi-billion dollar mergers/acquisitions. Accomplishments included: Successfully designed and launched an account-based marketing program to prioritize/align/measure sales & marketing programs for 100 top global customers representing $1B+ in sales. Designed and built custom, enterprise-wide digital and database marketing platform enabling consistent online branding, distributed content management and integration of electronic marketing activities with CRM system -- resulting in multi-million dollar cost savings and increased sales & marketing effectiveness.

ChoicepointGeneral Manager and Head of Marketing

Jan. 2000 - Dec. 2001Greater Atlanta AreaGeneral Manager and Head of Marketing for KnowX e-commerce business unit of Choicepoint. Full P&L responsibility and management of sales, marketing and technology operations with 34 employees. Accomplishments included: Successfully managed integration of company acquisition (formerly DBT Online), Generated 11% revenue growth despite burst of Internet market bubble, Successfully managed complete build out of new 20,000 sq. ft. offices, including complete, state-of-the-art datacenter.

Cox CommunicationsDirector, Database Marketing & CRM

Jan. 1998 - Dec. 2000Atlanta, GeorgiaDeveloped and directed new strategies and programs for brand integration, targeted marketing communications, customer segmentation, and database/direct response marketing across 19 operating systems nationwide, Developed business case and successfully developed first-ever enterprise marketing data warehouse and company-wide campaign management platform, Overhauled and updated the Cox e-commerce platform.

The Lacek GroupGroup Director

Jan. 1996 - Dec. 1998AtlantaDirected all relationship and loyalty marketing strategy development and program implementation for a variety of agency clients -- with primary focus on Delta Air Lines. Devised core segmentation strategies, targeted communication programs and statistical tracking and analysis capabilities. Accomplishments included: Revamp of Delta SkyMiles partner marketing and CRM programs, Designed and launched of various subscription-based club marketing programs to reduce distressed inventory and increase customer loyalty - resulting in 4:1 average ROI across all managed programs.

Tucker Wayne LuckieGroup Supervisor, Integrated Marketing

Jan. 1992 - Dec. 1996Atlanta, GeorgiaResponsible for strategic planning and integrated marketing programs across client roster for $200M+ traditional advertising agency. Accomplishments included: Successfully designed and launched turnkey integrated marketing programs relating to DRTV, direct mail, inbound/outbound call centers/fulfillment, catalogs & directories, strategic events, video, and first generation Internet-based bulletin boards, Designed and successfully developed proprietary, mainframe-driven direct response tracking and ROI analysis system for agency. Accounts included: American Home Products, multiple BellSouth divisions, Papa Johns, Shaw Industries, and SunTrust Bank.

Saatchi & Saatchi/Rumrill HoytAccount Supervisor

Jan. 1990 - Dec. 1992Rochester, New YorkLed database, direct, and loyalty marketing planning and execution across assigned accounts for $220M Saatchi & Saatchi agency in Rochester, New York. Accomplishments included: Orchestrated the merger and integration of direct and loyalty marketing operations between Rumrill-Hoyt and Saatchi & Saatchi/CMS - two Rochester-based divisions of Saatchi.

Sawyer Riley ComptonSenior Account Executive

Jan. 1988 - Dec. 1990Atlanta, GeorgiaResponsible for management of all advertising and direct marketing business for assigned accounts at Top 3 national business-to-business advertising agency. Accomplishments included: Hired following college graduation, promoted from Coordinator to Account Executive following first three months of employment, assigned to lead top billing account for agency within first year. Accounts included: Eli Lilly, Komatsu, and Yale products.