KhidmahDigital Marketing Executive
Oct. 2014 - May. 2019Abu Dhabi, United Arab EmiratesKEY RESPONSIBILITIES
Strategy: Crafted and implemented a comprehensive social media strategy that led to a substantial increase in engagement and a growing follower base, skyrocketing from 2,000+ in 2014 to over 60,000 at present. Content Creation: Created engaging and relevant content for various digital channels, including websites, blogs, social media, email marketing, and video content. Community Management: Achieved a remarkable reduction of over 50% in negative feedback on social media by enhancing the response process and accountability escalation flowchart, reducing the daily average of unresolved cases from 25 down to 3-5 cases. Paid Advertising/SEO: Amplified online lead generation for sales and leasing by expanding it from an average of 500 leads per month to exceeding 1,000 leads per month across various property listing channels. Automation: Utilize marketing automation tools to streamline campaigns, nurture leads, and improve the overall efficiency of digital marketing efforts. Budget Management: Manage digital marketing budgets effectively, allocate resources wisely, and optimize spending to achieve maximum ROI. Analytics and Reporting: Monitor key performance indicators (KPIs), analyze campaign data, and provide regular reports to assess the effectiveness of digital marketing efforts. Make data-driven recommendations for improvement. Collaboration: Work closely with cross-functional teams, including designers, developers, and content creators, to ensure cohesive and consistent brand messaging across all digital channels.