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Work Background
Senior Creative Designer
Provis Estate ManagementSenior Creative Designer
May. 2019Abu DhabiKEY RESPONSIBILITIES Conceptualize and Design: Develop and execute creative concepts, designs, and visual assets that convey our brand message effectively and resonate with our target audience. Lead Design Projects: Take ownership of design projects from concept to completion, ensuring high-quality deliverables that meet project objectives and timelines. Brand Consistency: Maintain and evolve our brand guidelines, ensuring that all visual materials are consistent with our brand identity and values. Team Collaboration: Collaborate with cross-functional teams, including marketing, product, and content teams, to understand their design needs and provide creative solutions. Trend Awareness: Stay up-to-date with industry trends, emerging design technologies, and creative best practices to bring fresh ideas to the table. Quality Assurance: Review and approve final designs and assets to ensure accuracy and quality. Feedback Incorporation: Accept and incorporate constructive feedback to refine designs and improve outcomes continually. Project Management: Manage multiple design projects simultaneously, prioritize tasks, and meet deadlines effectively.
Digital Marketing Executive
KhidmahDigital Marketing Executive
Oct. 2014 - May. 2019Abu Dhabi, United Arab EmiratesKEY RESPONSIBILITIES Strategy: Crafted and implemented a comprehensive social media strategy that led to a substantial increase in engagement and a growing follower base, skyrocketing from 2,000+ in 2014 to over 60,000 at present. Content Creation: Created engaging and relevant content for various digital channels, including websites, blogs, social media, email marketing, and video content. Community Management: Achieved a remarkable reduction of over 50% in negative feedback on social media by enhancing the response process and accountability escalation flowchart, reducing the daily average of unresolved cases from 25 down to 3-5 cases. Paid Advertising/SEO: Amplified online lead generation for sales and leasing by expanding it from an average of 500 leads per month to exceeding 1,000 leads per month across various property listing channels. Automation: Utilize marketing automation tools to streamline campaigns, nurture leads, and improve the overall efficiency of digital marketing efforts. Budget Management: Manage digital marketing budgets effectively, allocate resources wisely, and optimize spending to achieve maximum ROI. Analytics and Reporting: Monitor key performance indicators (KPIs), analyze campaign data, and provide regular reports to assess the effectiveness of digital marketing efforts. Make data-driven recommendations for improvement. Collaboration: Work closely with cross-functional teams, including designers, developers, and content creators, to ensure cohesive and consistent brand messaging across all digital channels.
Account Manager
Trucial StatesAccount Manager
Mar. 2014 - Aug. 2014Abu Dhabi, United Arab EmiratesTrucial States is an Emirati-owned and managed production and creative marketing agency with a strong focus on the development and promotion of original genre specific film content for international markets. KEY ACHIEVEMENTS: - Created content such as infographics, blogs, articles, video scripts and eBooks shared on social media channels to support Trucial States’ inbound marketing strategy. - Generated leads through various inbound marketing activities (Social Media, Email Newsletters, Blogs, Press Releases...etc.). - Increased Trucial States’ digital footprint by 15% through quality and engaging content.
Freelance Contractor
UpworkFreelance Contractor
Apr. 2013 - Jan. 2014NCR - National Capital Region, PhilippinesFormerly known as oDesk, UpWork is a global platform for freelance professionals to collaborate with businesses remotely wherever they are in the world. SERVICES OFFERED: - Social Media Management - Graphic Design - Virtual Assistance - Content Writing - Blogging - Digital Marketing - Market Research - Content Management/Front-end Web Development CLIENTS: - Pelican Executive Suites - New Jersey, USA - Envious Gems, New York, USA - Lori’s Golf Shoppe, North Carolina, USA - Pink Mango, Australia - Kiki Golf & Francis Kiki, Florida, USA
Marketing and Communications Executive
Innovate Advertising & MarketingMarketing and Communications Executive
Oct. 2011 - Dec. 2012Abu Dhabi, UAEKEY ACHIEVEMENTS: Client Relations: Ensured client satisfaction by maintaining strong client relationships and delivering top-notch service with the utmost professionalism. Marketing Strategy and Research: Collaborate with the marketing team to develop and implement effective marketing strategies aligned with company objectives. Set marketing budgets and KPIs. Budget Management: Manage and allocate marketing budgets efficiently, monitoring expenditures to stay within budget constraints. Brand Management: Uphold and enhance the company's brand image, ensuring consistency in messaging and visuals across all marketing materials.

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