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Work Background
MetaCreator Partnerships
Jun. 2024London Area, United KingdomPartnerships Manager delivering strategic insight driven solutions to develop Music Artists, Podcasters, Public Figures & Fashion Creators. With a focus on Instagram & Threads - working on helping creators develop their profiles and vision by supporting their content strategy and growth whilst also supporting product development. Placed by Harvey Nash
GoogleStrategic Monetisation Partner Manager, Global Partnerships
Sep. 2021 - Feb. 2024London, England, United KingdomWorking with leading brands in Sports, Music and Publishing helping them to develop their media business in partnership with Google.
SkyProducer, Branded Content / Entertainment
Jan. 2018 - May. 2021Osterley, VictoriaHere, I have taken my wider digital, media and advertising experience to engage in the world of branded content at Sky where I work within a team that cover the following: - Run branded content projects every step of the way from 'script to screen' - Partner with brands from the world of sports, through entertainment, to corporate banking. - Engage in the creative process while always keeping in mind commercial goals. - Working alongside internal teams to ensure audience insights and viewing habits are driving content strategy. - Work alongside production companies to bring creative briefs and ideas to life. - Develop pitches for client facing team to sell to brands. - Work along side internal (including legal) and external teams to produce final content pieces. - Track campaign performance in partnership with audience insight teams. - Broadcast finished content on linear (TV) and on demand
Sky Media UKPartner Manager, Global Programmatic Yield & Partnerships
Jan. 2015 - Sep. 2021London, United KingdomSenior programmatic partnerships lead heading up team focused on growing programmatic partnership revenue and accomplishing key programmatic objectives across video, display and social. Remit covers Sky Sports, Sky News, and the Viacom portfolio. - Grow existing global digital revenue streams including video, display and contextual partnerships (i.e content recommendation partners).
- Source and work to implement new global partnerships and manage existing relationships.
- Manage existing multi million pound content recommendation partnerships.
- Establish non-contractual relationships with major DSPs to understand spend patterns and to monitor overall spend to Sky platforms.
- Troubleshoot and resolve any issues with various partners that are causing a drop performance.
- Evaluate new SSP potential partners, their fit within the overall Sky strategy and their potential impact to overall monetisation.
- Determine appropriate cadences for all existing Business Development SSP partnerships (15+).
- Determine KPIs, onboarding processes and reports to monitor success of various SSP partnerships.
- Seeking new opportunities and technologies to improve performance.
- Stay abreast of industry developments, ad technology capabilities and ad serving developments.
BSkyBBI/Business Analyst - Digital Projects (PSP)
Nov. 2012 - Dec. 2014London, United Kingdom
MSCI Inc.Income Risk Analyst
Oct. 2010 - Sep. 2012Fund analysis to assist researchers and fund managers to understand the underlying strengths and weaknesses of their fund's cash flow by analysing risk, lease structure, expiry profile, covenant strength and income concentration at the portfolio, sector, property and tenancy level. Relationship/Client building and management.
Goldman SachsAnalyst
May. 2010 - Oct. 2010London, United KingdomHere I worked within the technology infrastructure group. I assessed and made improvements to the group's in house digital and hardware solutions. Working closely with the floor traders, I helped maintain a smooth transaction process for the buying and selling of investment banking products.
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