Sky Media UKPartner Manager, Global Programmatic Yield & Partnerships
Jan. 2015 - Sep. 2021London, United KingdomSenior programmatic partnerships lead heading up team focused on growing programmatic partnership revenue and accomplishing key programmatic objectives across video, display and social. Remit covers Sky Sports, Sky News, and the Viacom portfolio. - Grow existing global digital revenue streams including video, display and contextual partnerships (i.e content recommendation partners).
- Source and work to implement new global partnerships and manage existing relationships.
- Manage existing multi million pound content recommendation partnerships.
- Establish non-contractual relationships with major DSPs to understand spend patterns and to monitor overall spend to Sky platforms.
- Troubleshoot and resolve any issues with various partners that are causing a drop performance.
- Evaluate new SSP potential partners, their fit within the overall Sky strategy and their potential impact to overall monetisation.
- Determine appropriate cadences for all existing Business Development SSP partnerships (15+).
- Determine KPIs, onboarding processes and reports to monitor success of various SSP partnerships.
- Seeking new opportunities and technologies to improve performance.
- Stay abreast of industry developments, ad technology capabilities and ad serving developments.