InstagramGlobal Head of Consumer Product Marketing
Jan. 2020 - Dec. 2021San Francisco, California, United StatesA truly epic year. I drove ground-breaking efforts to:
🎉 Launch Reels, the biggest feature launch for Instagram, ever.
🗳️Get out the Vote, a massive lift to encourage participation in this great democratic experiment!
📲 Roll out the largest UX update in Instagram history 🛍️ Support black owned businesses leveraging creators and putting social shopping on the map 😷 Respond to Covid, helping people stay safe -- stay at home, wear a mask, get the vaccine! How it happened? Via transformation of a *whip smart team* from project managers to value-added marketers who led the creation of deep insights, product narratives, and effective marketing strategies that brought together advertising, direct response, partner activations, and public relations to drive awareness, engagement, and consumer love for Instagram products and features.