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Work Background
Mercado LibreUX Project Leader - UX Core
Sep. 2024 - May. 2025Bogotá, Capital District, ColombiaLed a cross-functional UX team focused on designing internal tools to drive operational efficiency and support E2E product development. Delivered scalable solutions for tax systems, training platforms, and developer tools, aligning design strategy with business objectives and enabling successful product launches.
Lulo bankProduct Design Lead
Aug. 2022 - Aug. 2024Bogota, D.C., Capital District, ColombiaLed product design strategy for digital loans, digital accounts and KYC process in Colombia’s first fully digital bank. Mentored a team of designers and writers. Partnered with engineering and product to ensure scalable, user-centered design delivery. During this period, our team received the iF Design Award and a Lápiz de Acero for outstanding digital product design.
Lulo BankProduct Designer II
Nov. 2020 - Aug. 2022Bogotá, Distrito Capital, ColombiaPlanning and execution E2E processes to create and improve products and services for the first digital bank built in Colombia. Mentoring of designers helping with their professional growth within Lulo Bank.
PackenUser Experience Design - Lead
Sep. 2020 - May. 2021Bogota, D.C., Capital District, ColombiaLeading the team encouraging designers to make decisions that improve the experience of our products and services. Responsible for team performance, creating career paths and mentoring.
Lulo BankUX Designer
Sep. 2020 - Nov. 2020Bogotá, Distrito Capital, ColombiaSupport E2E processes of product creation and services for the first digital bank built in Colombia, in collaboration with all the product and design team in addition to work with different stakeholders. Implement and execute design processes like research, definition, co-creation, prototyping, testing and metrics definition of different phases of each project, working with agile methodologies using frameworks such as Scrum and Design thinking.
PackenUser Experience Design - Lead
May. 2020 - Sep. 2020Bogotá, Distrito Capital, ColombiaLeading the team encouraging designers to make decisions that improve the experience of our products and services. Responsible for team performance, creating career paths and mentoring.
PackenSenior User Experience Designer
Mar. 2020 - May. 2020Bogotá, Distrito Capital, ColombiaApplying design processes to the service and the different products, creating new experiences helping the digital transformation in the logistic industry and freight transport. Leader of processes from research to design for each product and service of the company. Also leading strategic processes, prioritizing design and development tasks and working with interdisciplinary teams.
SINCOSOFTSenior UX/UI Designer
Mar. 2019 - Mar. 2020Bogotá, Bogotá D.C. Department, ColombiaImplement design processes for the first time in the company to discover insights and weaknesses, in order to help improve the user experience based on data. I was in charge of the entire design process including research, definition, prototyping and markup.
Huella Digital Agencia Audiovisual Web Senior Markup - Soluciones Bolívar
Oct. 2018 - Mar. 2019Bogotá, Bogotá D.C. Department, ColombiaImplementation Angular Material projects, to optimize portals and new Bolivar Group projects. Working by hand of technology team and interaction and customer experience team.
Pevaar Software FactoryDesigner
Apr. 2018 - Jun. 2018Bogotá, Bogotá D.C. Department, ColombiaDesign and prototyping projects for public and private entities such as the land restitution unit in Colombia.
BlackSipUX/UI Designer Executive
Apr. 2017 - Sep. 2018Bogotá D.C., ColombiaIn charge of user experience design processes, such user research, web personas definition, interactions and microinteractions, as well as different fidelities prototypes required by the projects, creation and definition of design systems. Also responsible of conducting training team on new frameworks, versioning, markup and use and implementation with the vtex ecommerce platform. Process and standards documentation of design and implementation of new projects and tactical operation.
SainetDesarrolladora Creativa - UX/UI Designer
Oct. 2015 - Apr. 2017Bogotá D.C., ColombiaIn charge of insights discovery and implement microsites.
Data analysis for portals optimization and designing experiences for Mobile APPS.
Pevaar Software FactoryJunior Software Developer
Mar. 2015 - Sep. 2015Bogotá D.C., ColombiaHybrid position between design and development, although in charge of designing user experience and user interfaces.
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