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Work Background
Head of Strategy & Marketing
Creation CollectiveHead of Strategy & Marketing
Sep. 2024Singapore
Growth Marketing and CRM Lead, Centre of Excellence
CirclesGrowth Marketing and CRM Lead, Centre of Excellence
Jan. 2024 - Aug. 2024Singapore
Head of Marketing, Singapore
Circles.LifeHead of Marketing, Singapore
Jan. 2023 - Feb. 2024Singapore
Growth Lead, Singapore
Circles.LifeGrowth Lead, Singapore
Jan. 2022 - Jan. 2023Singapore
Regional CRM Lead
Circles.LifeRegional CRM Lead
May. 2020 - Jan. 2022Singapore
Regional CRM Lead
FaveRegional CRM Lead
Feb. 2020 - May. 2020Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Manage a largely remote team of 5 people to plan and execute communications for Singapore, Malaysia and Indonesia • Spearhead personalisation project with Data and Engineering team to triple CTOR and conversion rates of communication channels • Organise customer surveys and successfully engaged 5% of recipients without incentives
Assistant CRM Manager, Regional
FaveAssistant CRM Manager, Regional
Nov. 2018 - Feb. 2020Kuala Lumpur, Malaysia
Growth Marketing Analyst, Regional
FaveGrowth Marketing Analyst, Regional
Jul. 2018 - Nov. 2018Singapore
Merchandising and Revenue Planner
FaveMerchandising and Revenue Planner
May. 2017 - Jul. 2018Singapore• Drove revenue by 20% month on month for the activities and beauty category • Planned and executed advertising pricing and operations strategy to hit revenue goals
City Planner
GrouponCity Planner
Aug. 2016 - May. 2017Singapore• Sourcing and checking deal quality of up to 200 deals proposed by buyers per week. • Analysing and preparing weekly performance report for management team. • Presenting performance reports in weekly business meetings • Liaising with the operations, sales and editorial team to ensure deal structure, copy and delivery on site is up to standard • Managing the lifespan and position of more than 2800 deals on site via Salesforce • Setting up marketing campaign on the email, mobile app and desktop using publishing tools like Tetris and Tronicon
Intern, Group Customer Experience and Innovation
Great Eastern LifeIntern, Group Customer Experience and Innovation
Jan. 2015 - Jul. 20153 Pickering Street, ImaGEnation Studio- Understanding consumer and employee insights through focus groups, in-depth interviews, prototyping and shadowing. - Applying insights into creation of a group Service Excellence Framework for Indonesia, Malaysia and Singapore.
Student Assistant
SMU - Singapore Management UniversityStudent Assistant
Jun. 2013 - Jul. 2016Office of Alumni RelationsThe opportunity to work in the Alumni Relations Office allowed me to observe the importance of a community and the process of organising events. • Streamlined Raiser’s Edge database system and MS Excel spreadsheets to ensure efficiency and congruence • Worked alongside colleagues to successfully manage events logistics and administration for various alumni group
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