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Network Power2000+ people
Roles
🧮66%
Education
🔥33%
Startup Founder
💸33%
Marketing
Geos
🇪🇸33%
Spain
🇷🇺33%
Russia
Work Background
Private Consultancy TellaStory
PR&Content strategies, personal branding and storytellingPrivate Consultancy TellaStory
Apr. 2013 - Aug. 2023Valencia, Valencian Community, SpainPR, storytelling and journalism for business. We assist individuals and companies in discovering their core stories, constructing PR and media strategies based on these narratives, and effectively conveying their messages to attract and engage the right audience. Exemplary projects: • Stand-alone long-form content, research-based papers, white papers, pillar pages like https://tellastory.ru/designer_in_dubai_eng (thousands of shares in the social media, 30% increase in sales in the 1st month, followed up by stories in the local and UK press, including documentary by CNN) • PR and media strategy for Moley Robotics aimed at their re-entry into the EU market and the presentation of the world's first robotic kitchen (extensive coverage in the international press including Forbes, Inc, BBC, Financial Times and other prominent media outlets) • Full media support of the fintech company RBK.Money and SaaS payment processing Osnova: articles in the mass media, blogs on independent platforms, brand media concept, telegram channel, personal Facebook and Instagram of the founders • Special projects for biotech company Bio-Vesta for VC.ru and Habr (from 14-24 000 views of each article, >300 comments, up to 25% increase in website visits and sales after publications) As my response to the pandemic, I initiated my own pet project: the paid newsletter 'Zaodno,' which focuses on delivering good news in the era of the three Cs: crisis, coronavirus, and quarantine. I also run masterminds for digital entrepreneurs and non-fiction writers, more info could be found at https://zaodno.online/
Co-Founder
Online School for branding and storytelling BigTomorrowCo-Founder
Feb. 2017 - May. 2023Valencia, SpainOnline school specialized in storytelling, journalism for business, and personal branding for individuals and companies. It was one of the first schools in this niche in zona RU. • More than 3200 students from 24 countries, hundreds of positive reviews • Customized educational roadmaps and strategies for students • Customized courses for corporate clients which include MTS Corporate University, Leroy Merlin, Mail.ru Group, Avito, banks and financial companies. Marketing, PR and Communications • Managed Content Marketing team, producing content for own blog, newsletter (13000 subscribers), various mass media, Facebook (14000 subscribers), telegram. • 60% of our own and 40% of curated content. 100% reusable and syndicated (content pyramid by Gary Vaynerchuk) • 80% of sales were generated by social media funnels built by my team (PLF by Jeff Walker and other schemes) without paid ads • Conducted numerous live promo webinars, spoke at conferences, did video shootings Teaching • Created core cohort courses focusing on storytelling and journalism for business, a gamified course on personal branding • Managed a diverse team of curators from three different countries; collaborating with methodologists, enhanced the overall learning process to ensure a positive student experience. Tech stack: Miro, Airtable, Notion, Coda, Trello, Slack, Getcourse.
PR Manager
RIA Novosti (London bureau)PR Manager
Sep. 2006 - May. 2007London, United KingdomOrganization of the press events for British journalists and organization of press coverage of the visits of Russian high-profile figures, including leading politicians, businessmen and sportsmen; organization of the journalistic press trips to Russia; researching PR opportunities for the promotion of Russia; organization of receptions. Projects: Russian Winter Festival on Trafalgar Square; presentation of the Olympic Games in Sochi-2014; organising visits of the delegations from House of Lords and House of Commons to Russia.
Head of the section "Society"
Newspaper “The New Times”Head of the section "Society"
May. 2004 - Aug. 2005Saratov Region, Russian FederationWriting articles on variety of topics related to the life of the society, carrying out journalistic investigations; managing work of staff and freelance authors, providing PR support for joint projects.
Editor and Producer of the analytical program “Public opinion”
TV Channel TV-CenterEditor and Producer of the analytical program “Public opinion”
Jun. 2002 - May. 2004Moscow, Russian FederationPresenting and editing the program; conducting interviews; post production; managerial responsibilities.
Head of PR, Internal and External Communications
real,- Hypermarket, METRO GroupHead of PR, Internal and External Communications
Dec. 2007 - Sep. 2012Moscow, Russian FederationOrganized a PR department from scratch, was responsible for defining and delivering global content and PR strategy, executed Internal Communications strategy in cooperation with HR Department. Reported to Country Manager. Internal Communications: launch of a corporate magazine (recognized as one of the best in the industry), organization of corporate events, all intercom tasks. External PR uncluding media relations and acting as a spokesperson for the company: - in 1.5 years real,- became the second quoted retailer in Russia - media mentions had been growing +25% to every previous year - all appearances in the press were initiated and done in-house, no agencies involved. PR projects with external agencies: - real,- Football Cup in all cities of the chain's presence - charity actions and CSR - store openings. B2B Relations: - participation in exhibitions and conferences (Mall, MAPIC, etc) - business receptions, networking, membership in clubs, etc.
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