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Work Background
OnovateFounder
Jan. 2024Colorado, United States · HybridWelcome to Onovate - Empowering affiliate marketing and lead generation businesses with personalized front-end lead flow, back-end lead distribution strategies, and fractional CMO expertise. Here to elevate your success with tailored strategies.
International LEAP NetworkExecutive Member
Oct. 2023LEAP is a private exclusive network for members of the #LeapAcademy Program: executive leaders, entrepreneurs, and high achievers worldwide who inspire and drive growth and impact on themselves, their work, and their communities.
Diablo MediaVice President of Lead Generation
Aug. 2023 - Nov. 2023Denver, Colorado, United States · HybridDiablo Media is a forward-thinking performance marketing agency focused on igniting the connection between brands and their consumers. Established in 2006, Diablo was recognized by Inc. 5000 as one of the fastest-growing companies in 2012 and has managed to sustain that growth ever since. For several years now, the core of Diablo Media has provided consistent innovative marketing solutions that give our clients a competitive advantage.
Tort ExpertsSenior Vice President of Marketing
Nov. 2022 - Aug. 2023Tort Experts is an innovative, vertically integrated legal case acquisition marketing company. We disrupt the status quo by providing qualified claimants to lawyers nationwide built on technology, data, and transparency. At Tort Experts, we connect eligible claimants with representation in the most efficient and effective process for our clients, improving and democratizing access to justice for claimants.
Addicted AffiliateVP of Strategic Partnerships
Nov. 2020 - Oct. 2022Sherman Oaks, CaliforniaOversee business development and manage client partnerships and relationships with marketing-affiliate publishers at a full-service online marketing company. Develop and implement strategies for marketing campaigns with clients. Collaborate with top publishers in affiliate marketing.
Key Accomplishments
• Upgraded efficiency and productivity of operations and business processes.
• Expanded opportunities by building infrastructure and workflow to enable Addicted Affiliate to become its own advertiser and generate offers.
White Collar MediaBusiness Development Director
Mar. 2018 - Nov. 2020GeorgiaOversaw lead-generating campaigns and advertising partnerships at a full-service online marketing company. Coordinated affiliate network. Monitored compliance and performance of email distribution. Negotiated cost per lead with email publishers and advertisers. Wrote attention-getting copy for e-mail subject lines and body content. • Increased overall revenue 50% by growing client base and increasing efficiency and productivity of operations • Successfully added 3 new verticals in profitable market niches.
Offer Stream DigitalVP of Publisher Relations
Oct. 2016 - May. 2017Baltimore, Maryland AreaSold services and managed the affiliate network's accounts and relationships with advertisers and affiliate publishers. I also directed special projects. • Increased productivity and cost efficiencies by transitioning to new tracking platforms and negotiating favorable prices.
• Added reach by launching two new verticals on the network.
• Improved use of channels, including path, e-mail, and soft incent.
RevInfuse LLCCo Founder
Jan. 2016 - Oct. 2016Greater Denver AreaFounded and directed a marketing services firm and implemented all operations from the ground up. I sold services and established a roster of clients. • Achieved profitability within the first month.
• Created all branding, from name selection to logos and marketing collateral, to establish a distinct identity and presence.
• Launched affiliate campaigns across insurance, nutraceuticals, home services, and solar verticals.
SkyRocket Media LLCDirector of Affiliate Relations
Jan. 2014 - Jan. 2016Greater Salt Lake City AreaServed in a key role at a startup marketing company that eventually became Best Company, the publisher of a prominent affiliate reviewer website. I created the Affiliate Department and drove lead generation and account acquisition. I set up systems for monitoring and tracking performance metrics. • Grew network with a monthly profit of $3K up to $100k by expanding clients and affiliate relationships.
• Devised and documented strategic plans and best practices for an affiliate network and business operations as a blueprint to steer future growth.
• Improved effectiveness of reporting and data analysis.
• Expanded services to include new marketing channels and tracking pay per call.
Popular MarketingDirector of Marketing
Jun. 2011 - Jan. 2014Austin, Texas AreaAdministered and grew affiliate relationships of marketing business. Spearheaded campaign launches. Bolstered channels including e-mails, displays, mobiles, paths, and search for high-end advertisers Managed affiliate network operations.
• Orchestrated the launch of campaigns, monitoring all compliance and performance, and final review of accounting for more than $500k in monthly revenue.
• Earned commendation for consistently achieving profit through effective affiliate management
• Generated new verticals with exclusive advertiser relationships.
• Set a record for attaining more than $100K a month in profit on a consistent basis.
OfferWeb LLCAffiliate Manager/Account Manager
Sep. 2009 - Jun. 2011Miami/Fort Lauderdale Area
Firewater MediaDirector of Operations
Jan. 2008 - Aug. 2009Greater Atlanta Area
Firewater MediaDirector of Business Development/ Affiliate Manager
Jan. 2007 - Aug. 2009Greater Atlanta Area
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