The Princess Margaret Cancer FoundationSocial Media Strategist
Jul. 2017 - May. 2018Toronto, Canada Area• Planned and executed digital campaigns for PMCF fundraising events, driving a 25% increase in donations that year.
• Centralized digital channels, creating consistent messaging and saving over $45,000 in annual outsourcing costs while improving brand coherence.
• Developed optimized visual content for Facebook, Google Ads, Instagram, and Twitter, resulting in a 30% increase in engagement across all platforms.