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Work Background
The Marketing CentreDigital Account Strategist
Jun. 2023 - Jan. 2024• Led a team of 5 to execute integrated digital marketing campaigns, resulting in a 25% increase in client engagement and a 15% boost in conversion rates within 6 months.
• Developed and implemented data-driven digital marketing strategies, improving client campaign performance by 25% through targeted optimizations.
• Acted as the primary client liaison, providing strategic recommendations that drove up to a 10% upsell increase across 3 out of 5 accounts.
Grow with SearchDigital Account Strategist
Jan. 2023 - Nov. 2023Canada• Led and mentored cross-functional teams, providing individualized guidance and fostering 1-on-1 development with each team member.
• Developed digital marketing strategies that achieved 40% growth in client campaigns through targeted collaboration and data-driven optimizations.
• Served as the primary contact for 15 clients, fostering relationships and generating a 25% increase in upsell opportunities through regular performance reviews.
Herber Garcia - Sales SpecialistMarketing Director
Jun. 2021 - Jan. 2023Peel, Ontario, Canada• Led a $50K marketing campaign that grew brand awareness by 30% within 6 months, contributing to a 20% increase in sales.
• Developed and executed marketing strategies that increased client acquisition by 15% and retained 90% of existing customers.
• Managed all marketing communications, streamlining processes to reduce administrative overhead by 10%, ensuring efficient daily operations.
TeleperformanceGoogle // Agency Account Strategist
Oct. 2019 - Jun. 2021Toronto, Canada Area• Managed a portfolio of 140-150 client accounts, optimizing Google Ads campaigns to drive a 20% increase in average ROI across all accounts.
• Conducted strategic advertising consultations, resulting in a 25% increase in client ad spend and capturing additional sales opportunities through personalized campaign recommendations.
• Exceeded quarterly revenue and performance targets by 15% by building strong relationships with agency partners and key decision-makers.
Dixie Bloor Neighbourhood CentreDigital Strategist
May. 2019 - Sep. 2019Mississauga, Ontario• Created written and visual communication assets, effectively engaging participants, parents, and agency staff while ensuring 100% compliance with confidentiality protocols.
• Led cross-platform initiatives that boosted brand awareness by 20%, increased audience engagement by 30%, and expanded outreach efforts
• Effectively applied brand guidelines and objectives on all content created both for print and digital production enhancing brand consistency and recognition, leading to 25% increase in brand recognition over 3 months.
Starshot Marketing GroupDigital Studio Consultant
Sep. 2018 - Apr. 2019Toronto, Canada Area• Launched 10+ digital projects, boosting efficiency by 15% with timely execution and smart budgeting.
• Scoped projects and outlined activities, improving team alignment by 20%—let’s get on the same page!
• Estimated workloads and budgets, cutting delivery time by 10% while keeping quality high and resources in check!
The Princess Margaret Cancer FoundationSocial Media Strategist
Jul. 2017 - May. 2018Toronto, Canada Area• Planned and executed digital campaigns for PMCF fundraising events, driving a 25% increase in donations that year.
• Centralized digital channels, creating consistent messaging and saving over $45,000 in annual outsourcing costs while improving brand coherence.
• Developed optimized visual content for Facebook, Google Ads, Instagram, and Twitter, resulting in a 30% increase in engagement across all platforms.
intelligent Digital StrategiesBrand & Marketing Specialist
Aug. 2016 - Jan. 2024Toronto, Canada Area• Developed and executed digital marketing strategies that can increase website traffic by 20% and social media engagement by up to 35%.
• Spearheaded online advocacy efforts and community outreach, increasing brand visibility and generating 500+ new social media followers within the first quarter of the client’s campaign.
• Built and managed a brand ambassador network that boosted social media shares by 25% and improved customer engagement metrics by 20%.
MPP Marketing Group Inc.Digital Marketing Strategist
Jan. 2012 - Aug. 2016Toronto, Ontario• Developed targeted strategies for paid, earned, and owned media, boosting stakeholder engagement and promoting social media adoption across products.
• Managed digital marketing campaigns across platforms like Facebook, Twitter, and Google Ads, enhancing community engagement and increasing brand awareness.
• Monitored social media performance and provided insights, optimizing campaign effectiveness and keeping media tools up to date for a better user experience.
MPP Marketing Group Inc.Project Manager/Senior Designer
Nov. 2010 - Jan. 2012• Developed and adapted project work plans to align with evolving needs while identifying necessary resources and assigning responsibilities.
• Oversaw daily operations, ensuring deliverables met quality standards before client submission and enforced company methodology throughout the project.
• Maintained comprehensive project documentation, preparing for engagement reviews and quality assurance processes to keep everything organized and up to date.
Wawatay Native Communications SocietyGraphic Designer
Mar. 2009 - Jun. 2010• Designed ads and layouts for Wawatay newspaper and Sagatay magazine, enhancing visual appeal and readership engagement.
• Assisted the Art Director with printing tasks, ensuring high-quality output and timely delivery.
• Managed client projects from inception to completion, delivering original designs and production-ready files with a professional touch.
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