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Work Background
Combined ArmsChief Marketing Officer / Marketing Director
Sep. 2021 - May. 2024- Enhanced veteran engagement with vital resources by developing and executing a targeted marketing intelligence plan - Developed a B2B campaign for the SaaS Platform, including digital ads, OTT ads, and marketing automation geared toward government entities. - Overhauled website design and email campaigns, leading to a 25% rise in customer engagement and a 30% boost in conversions - Drove operational efficiency by 20% through effective management of marketing operations and software, including vendor oversight and product design guidance - Led cross-functional teams in executing successful brand-building events, resulting in a 20% rise in brand awareness - Executed targeted marketing campaigns resulting in a 20% growth in customer acquisition, leveraging proficiency in HubSpot and Salesforce
MicroScreenDirector of Marketing and CRM Specialist
Sep. 2019 - Sep. 2021- Oversaw website redesign projects, leading to a 20% boost in conversion rates and integrated HubSpot CRM and CMS software, enhancing lead generation by 40% - Directed social media campaigns, optimizing content strategy resulting in a 30% increase in audience engagement and effectively managed project timelines and scheduling - Demonstrated expertise in customer audience targeting, email design, A/B testing, social media design, and SEO optimization, driving a 20% increase in overall conversion rates - Crafted campaign goals with a focus on maximizing ROI, resulting in a 30% increase in revenue and successfully optimized campaigns for optimal performance - Successfully managed Google AdWords, Google Tag Manager, and Facebook/Instagram Ad campaigns, optimizing targeting strategies and boosting ad engagement by 25%
Valentino Gaming, IncMarketing Director and CRM Specialist
Jun. 2016 - Dec. 2019- Directed cross-functional teams in website redesign initiatives, achieving project completion ahead of schedule and under budget - Oversaw social media projects with a focus on delivering contracted software solutions, resulting in a 30% increase in customer engagement - Proficient in project management, email campaigns, and optimized WordPress website management, leading to a 25% increase in website traffic - Implemented and optimized HubSpot and MailChimp tools, resulting in a 15% improvement in lead generation and conversion rates for sales and marketing teams
Air Services InternationalDigital Marketing and Communications Specialist
Jun. 2017 - Oct. 2018Phoenix, ArizonaWebsite redesign, inventory integration, and project management. Marketing, social media calendar and project management, direct mail, and email campaign design. HubSpot and Salesforce CRM and Intercom AI website live chat implementation with Drupal Website management. Campaign Monitor software for email campaign design, sample test, and delivery.
Jim Renacci for CongressCampaign Manager
Apr. 2014 - May. 2015Cleveland/Akron, Ohio AreaBudgeted for the campaign, marketing, and events of the 2014 Re-election Campaign for Congressman Jim Renacci (OH-16). Managed the direction of campaign staff and volunteer engagement. Used Aristotle and TrailBlazer for campaign management and fundraising software, email design and delivery, WordPress website design and management, direct mail campaigns and segmented targeting, social media calendar, and email marketing planning and design.
US ArmyCavalry Scout
May. 2010 - Oct. 2013Fort HoodMaintained a Secret security clearance. Performed reconnaissance operations in Iraq to maintain security in the Wasit province. Dismount, driver, and radio operator for the Platoon Sergeant on foot and inside the Mine Resistant Ambush Protection Vehicle. Non-commissioned Officer (SGT) tasked to review and edit correspondence from the Squadron Commander and Command Sergeant Major prior to release and submission for signature. Handled all Squadron event planning, the command team schedules, Family Readiness Liaison duties, and the introduction of new soldiers into the unit.
Black Diamond LogisticsOperations Manager
Aug. 2002 - Aug. 2011Cleveland/Akron, Ohio AreaOversaw the day-to-day operations of logistics/delivery service. Maintained a fleet of trucks and managed employees. Prepared budgets, compensation packages, filed maintenance reports, maintained accounts payables/receivables, and scheduled the daily routes pertaining to the deliveries and pick-ups.
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