Betway.comCountry Customer Relationship Manager
Oct. 2013 - Jul. 2014London, United KingdomBetway is a leading Online Gaming and Betting company operating throughout Europe. •Utilised promotional events and marketing materials to increase customer retention by understanding the end-to-end customer profile to establish brand loyalty
•Analysed customer data, i.e. spend patterns and customer life cycle information to promote the most effective campaign
•Recommended changes to campaigns to streamline target markets and justify promotional budget based on player spend and loyalty
•Effectively managed diverse stakeholders across all levels within the organisation and externally, i.e. marketing, media buying, Directors of Company, Call Centre agents, compliance
•Planned and presented quarterly customer spend outcomes and projected future quarterly spend targets to Directors of Betway