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Work Background
Co-Founder
Ortē LifeCo-Founder
Mar. 2023United Kingdom · Hybrid
Head of Product Design
VidsyHead of Product Design
Jan. 2022 - Jan. 2024
Head of UX
ResidentlyHead of UX
Jan. 2020 - Feb. 2022Manchester, United Kingdom• Responsible for all UX function across the organisation. • Developed UX research strategy. • Supported in organisation rebrand (due July 2021). • Contributed towards the setup and ongoing delivery of OKRs. • Delivery of functional, forward facing design system.
Lead Product Designer
MoonpigLead Product Designer
Oct. 2019 - Jan. 2020Manchester, United Kingdom
Mentor
DesignlabMentor
Jul. 2019 - Jan. 2024Manchester, United Kingdom
Lead UX Designer
On the BeachLead UX Designer
Nov. 2018 - Oct. 2019Manchester, United Kingdom• Introduced Design Thinking process company wide. • Tripled size of UX team (3-9). • Mentored, coached and managed researchers, UX designers, brand designers and content writters. • Hired and implemented UX Research team. • Took UX at company from low to high maturity - NN/g scale. • Created and evolved company UX strategy. • Initiated and delivered Design System for design & dev. • Introduced Guerrilla Testing. • Hosted Manchester Digital Futures workshops. • Introduced Design Sprints to further innovation & discovery. • Built cross team relationships with key stakeholders - development, product, marketing, content, data, legal. • Lead a cross functional team to deliver new checkout experience resulting in +£5m profit margin. • Shortlisted as a “Leader and Champion of Design” at InsideOut Awards, London.
Senior UX Designer
On the BeachSenior UX Designer
Jan. 2018 - Nov. 2018
UX/UI Designer
Lesniak SwannUX/UI Designer
Sep. 2016 - Mar. 2018Manchester, United KingdomDigital designer focused on great user experience and engaging visual interactions. Design is always brilliant if it looks great, but completely useless if it isn't useable, comfortable or meaningful. Using a user centred approach, I provide solutions to digital problems that promote the client's key messages and purpose. A great user experience is the first step in solving problems. Great aesthetics comes next and finally conversion rate optimisation is key to strategic growth and continued success.
Product Designer
Borne AgencyProduct Designer
Jun. 2015 - Sep. 2016London, United KingdomBorne is a different kind of digital agency. We are a mobile first digital agency. A creative and strategic company developing mobile apps, websites and digital products in London. We work with early stage start ups to help them with their branding, strategy and designs right through to the finished product. We also work with a select few corporate clients to assist them with their digital roadmap.
Field Sales Executive
Science in SportField Sales Executive
Mar. 2014 - Apr. 2015North England• Tour de France brand planning and execution • Ensuring successful delivery of brand promotions to ensure key growth targets met • New Business - retail and online • Brand marketing through local and national events • Account management • Territory strategy planning
UX/UI Designer
Freelance DesignerUX/UI Designer
Jan. 2014 - Jun. 2015
Owner
On Track FitnessOwner
Jan. 2013 - Apr. 2015SheffieldThere is no greater pleasure than helping people achieve their goals and give them back the confidence they may have lost, or the self-belief to go on and achieve more than they ever thought capable. I set On Track Fitness up to mentor, coach and show people that they have the power to change their bodies in any way possible. Dedication, commitment and sheer hard work (often blood sweat and tears) is all it takes. I have achieved unbelievable results with clients, transforming their appearance and lifestyle to live longer, happier, healthier and more active lives.
Marketing Manager - Gatorade
PepsiCoMarketing Manager - Gatorade
Jun. 2011 - Dec. 2012Northern G Force Captain and available to help your Sports Team or Club achieve their potential in the Yorkshire region.

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