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Work Background
CarestreamGlobal Marketing Director
Aug. 2023Rochester, New York, United StatesHead of Global Marketing- Business Intelligence, Content and Communications, Digital Marketing, Global Trade Shows and Events, Sales Enablement, Demand Generation and Regional activation strategies and teams.
CarestreamVP Strategy and Marketing - Americas
Jul. 2021 - Aug. 2023I am responsible for the overall creation, implementation, and success of the strategic plan aimed at delivering growth for the America’s region.
CarestreamGlobal Marketing Director
Jan. 2020 - Sep. 2021RochesterLead the Global Marketing Organization responsible for the definition and execution of our brand and product marketing strategy, digital and content marketing, channel marketing, public relations and customer experience.
CarestreamLatin America Marketing Director
Jun. 2019 - Jan. 2020Guadalajara Area, MexicoOwns the definition and execution of the Share of Market and profitability growth strategies for all of our business within the region which includes Medical Devices, Film Products and Non Destructive Testing.
Universidad de GuadalajaraMBA Business Strategy Professor
Jun. 2017 - Sep. 2017Guadalajara Area, Mexico
CarestreamGlobal Business Development Manager
Dec. 2015 - Jun. 2019Responsible for the overall marketing and growth of our medical imaging services business.
Carestream HealthService Sales Director for Latin America
Jul. 2012 - Jun. 2019Zapopan y alrededores, MéxicoHead of the Service Sales and Business Development Team for Latin America.
ITESOConsultor Sr. Aceleradora de Empresas | Sr. Consultant Business Accelerator
Jan. 2012 - Mar. 2013Guadalajara Area, Mexico
Eastman KodakBusiness Unit Manager Retail Printing - LATAM- North
Dec. 2010 - Jul. 2012North Latam (Mexico, Caribbean, Central America, Colombia, Venezuela, Ecuador)Key Responsibilities
• Business Unit Manager for Latin America North (Mexico, Central America, Caribbean, Colombia, Venezuela, Ecuador).
• Responsible and accountable for all aspects of P&L management: Pricing, Mix, SG&A, Advertising and EFO
• Manage team to achieve equipment placing and assure profitable return of installed base
• Create demand generation programs to improve performance
• Assure delivery of region installed base.
• Develop creative programs for growth in emerging markets in collaboration with worldwide team.
• Work closely with Key Accounts in developing financial goals and programs to achieve profitability for both parties. Key Achievements
• Tripled full year equipment placings vs Corporate Goal and, as a result grew consumable sales by 500% • Created Emerging Market growth plan and worked directly with Russia and Eastern Europe teams to enable growth in the region • Creation of Social Media and CRM strategy for all business units • EFO Growth of over 30% vs Annual Goal in traditional printing business with successful price and channel management of an otherwise declining business.
Nattura Laboratorios, S.A. de C.V.Marketing Director
Dec. 2009 - Nov. 2010• Managed a multi- disciplinary team of 9 Brand Managers, Financial Analysts, Graphic Design, Educational team, Public Relations and Social Network. • Directly responsible for P&L of all business units including 6 professional hair-care brands manufactured by the company (Tec Italy, Pravana, Patrice, NBC, Kuul, Hidracolor) 3 Professional Beauty Imported Brands (Nioxin, Paul Mitchell, OPI) 2 Education Systems (Patrice Academie, Pivot Point International) Consumer division (with brands such as Gorilla Snott Gel, Punky Junky) and 1 Nutritional Supplement company (Modern Research). • Under my administration the company launched more new products than in the past five years combined, all successfully launched and placed in market.
• Organized the marketing division and enabled all brand managers as Business managers.
• Delivered consistent profit growth in all brands
Tecnológico de Monterrey Graduate School Professor and Consultant
Jan. 2004 - Jan. 2020Graduate Business School Professor of:
- Strategic Management - Sales and Marketing - Strategic Planning - Sales Management - Storyselling and Visual Thinking
- Key Account Management Senior Advisor and Mentor in entrepreneurship programs and business incubator
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