Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
XperientialFounder
Jul. 2021London, United KingdomA creative consultancy network delivering engaging solutions to physical & digital experiential challenges.
PuttshackDivisional GM | Director of Design & Manufacturing
Sep. 2018 - Mar. 2021London, United KingdomPuttshack is an award-winning, tech-infused, social entertainment concept from the founders of Topgolf and the creative brains behind F1 Arcade, Hijingo, Flight Club, Bounce Ping Pong & All Star Lanes, revolutionising mini-golf through patented tracking & digital scoring technology paired with an upscale bar and restaurant. Recruited by the founders and reporting to the Board, I set up a new business unit and led the design, development & delivery of gamified mini-golf, reducing costs and improving guest experience through digital & physical innovation from pilot to the first 5 venues before handing over to the US for roll-out.
Designworks Windsor LtdCommercial Director
Jun. 2014 - Aug. 2018I developed, negotiated and led incremental corporate business for this award-winning product design and manufacturing consultancy while building long term client relationships in retail, luxury goods, social entertainment, FMCG and experiential digital innovation. My clients included; Burberry, Clarks, Mondelez (Cadbury) & Puttshack.
David Reid Homes LtdUK Co-Founder | UK Managing Director | UK Master Franchisee
Jan. 2007 - Dec. 2012I co-founded a UK franchise in the 'Grand Designs' house-building space, defined regional strategy, secured finance, recruited industry professionals and created a consultancy specialising in design, planning and construction of individual homes for private clients combining sustainable design with renewables & energy efficient building technologies.
Entara (acquired by Sky)SVP Global Marketing & Licensing
Jan. 2005 - Dec. 2006Reporting to the CEO, I was accountable for the global marketing strategy & licensing P&L for this privately funded Kids TV production & IP rights management agency. I had specific responsibility for N. America and for jointly managing TV distribution, retail strategies, broadcaster relationships and due diligence on acquisitions.
HasbroUK Marketing Director
Jan. 2004 - Dec. 2005Hasbro is a $5bn global play & entertainment co. with a broad portfolio of immersive kids & family properties. As a member of the UK Leadership Team reporting to the UK GM I had Marketing P&L responsibility for a broad portfolio of categories with a media budget of £8m+, and led a marketing department via 5 direct reports to deliver over £150m annual sales.
HasbroEuropean Marketing & Licensing Director
Jan. 2002 - Dec. 2004A regional, strategic marketing role with an intl. licensing remit. I led the European category marketing strategy and was accountable for the category P&L, annual NPD program & media creation as well as acquiring rights for entertainment properties and establishing profitable partnerships with broadcasters, studios & brand owners.
Intch is a Professional Networking App for the Future of Work