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Work Background
XperientialFounder
Jul. 2021London, United KingdomA creative consultancy network delivering engaging solutions to physical & digital experiential challenges.
PuttshackDivisional GM | Director of Design & Manufacturing
Sep. 2018 - Mar. 2021London, United KingdomPuttshack is an award-winning, tech-infused, social entertainment concept from the founders of Topgolf and the creative brains behind F1 Arcade, Hijingo, Flight Club, Bounce Ping Pong & All Star Lanes, revolutionising mini-golf through patented tracking & digital scoring technology paired with an upscale bar and restaurant. Recruited by the founders and reporting to the Board, I set up a new business unit and led the design, development & delivery of gamified mini-golf, reducing costs and improving guest experience through digital & physical innovation from pilot to the first 5 venues before handing over to the US for roll-out.
Designworks Windsor LtdCommercial Director
Jun. 2014 - Aug. 2018I developed, negotiated and led incremental corporate business for this award-winning product design and manufacturing consultancy while building long term client relationships in retail, luxury goods, social entertainment, FMCG and experiential digital innovation. My clients included; Burberry, Clarks, Mondelez (Cadbury) & Puttshack.
David Reid Homes LtdUK Co-Founder | UK Managing Director | UK Master Franchisee
Jan. 2007 - Dec. 2012I co-founded a UK franchise in the 'Grand Designs' house-building space, defined regional strategy, secured finance, recruited industry professionals and created a consultancy specialising in design, planning and construction of individual homes for private clients combining sustainable design with renewables & energy efficient building technologies.
Entara (acquired by Sky)SVP Global Marketing & Licensing
Jan. 2005 - Dec. 2006Reporting to the CEO, I was accountable for the global marketing strategy & licensing P&L for this privately funded Kids TV production & IP rights management agency. I had specific responsibility for N. America and for jointly managing TV distribution, retail strategies, broadcaster relationships and due diligence on acquisitions.
HasbroUK Marketing Director
Jan. 2004 - Dec. 2005Hasbro is a $5bn global play & entertainment co. with a broad portfolio of immersive kids & family properties. As a member of the UK Leadership Team reporting to the UK GM I had Marketing P&L responsibility for a broad portfolio of categories with a media budget of £8m+, and led a marketing department via 5 direct reports to deliver over £150m annual sales.
HasbroEuropean Marketing & Licensing Director
Jan. 2002 - Dec. 2004A regional, strategic marketing role with an intl. licensing remit. I led the European category marketing strategy and was accountable for the category P&L, annual NPD program & media creation as well as acquiring rights for entertainment properties and establishing profitable partnerships with broadcasters, studios & brand owners.
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