Requests
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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🧑💼50%
C-level Executive
Geos
Work Background
VirtusaAssociate Consultant - Marketing and Corporate Communications
Jan. 2024 - Oct. 2024Colombo, Western Province, Sri Lanka~ Developed and executed regional branding strategies to enhance brand identity and employee engagement for a 3,500 headcount-based ATC (Including on-site Recruitement Campaigns, Campus Hiring and Relations, Leader spotlight, Business Enablement and Social media) ~ Measured and monitored the effectiveness of regional branding and employee relations initiatives through campaign postmortem metrics and analytics (KPIs) on a monthly basis (Internal Comms - Power BI, SM - Google Analytics, Meta Business Suite) ~ Collaborated with cross-functional teams and Geos to ensure consistency in brand messaging and optimum
employee experience (Including Geos for India, EME, US, APAC, Singapore regions) ~ Social media marketing, positioning and content curation across corporate handles for LinkedIn (30k SL followerbase + 1M Global) FB (16k reach) and IG (10.3k) regional and corporate handles ~ Press and media coordination, leadership interviews (10+ leadership spotlight and exclusive features including C-suite, Country Head and Senior VP level leadership) and media coverage ~ Negotiated payment processing for vendor invoices and creative agency services based on budget approvals and quotes (From point of Contact to system registration, PO and PR processing and closure) ~ Prepared quarterly budgets for marketing and branding initiatives (Including campaign plans, Budgets for Liscencing, branded merchandise and inventory management based on regional Stakeholder asks, media buying, Paid media, Liscences and L&D, Award applications and annual membership renewals)
VirtusaExecutive - Marketing and Corporate Communications
Feb. 2022 - Feb. 2024Colombo, Western Province, Sri LankaFunctional brand custodian for Virtusa CMB Heads operations for SL Marketing; Internal Communications and external communications including Social Media Management, Press releases, branding and positioning ~ Brand Award Application processing and messaging (SLIM Brand Excellence Awards 2022 - Green Brand Silver Award, Export Brand, Glocal Brand, Service Brand applications finalist), Great Place to Work certifications (2023, 2024 enablement plus post Award PR and messaging, LMD Media Best Corporate Brand and Winner of the IT Sector Award Submission plus post event campaigning, SLASSCOM Ingenuity Awards 2022 post Award PR, SM and Internal Communications Campaign)
VirtusaIntern- Marketing and Corporate Communication
Dec. 2020 - Feb. 2022Colombo, Western, Sri LankaLed Co-ordinations for business implementations of marketing & corporate communications initiatives for over a year, reporting directly to Sri Lankan and APAC Functional Head
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