Mediasurfer INC.Buying Director
Apr. 2021 - Apr. 2022United StatesWas one of the first employees of the company, was responsible for the growth of GP (2500% growth through all the history of the company)
Managing media buying team of 5 people (the team was developed from zero and now it’s fully self-organized)
Control and optimize the full cycle of mobile marketing campaigns
Developing non-standard ways to reach client’s KPIs
Handling business development processes
Analyze the campaign’s data according to MMP ( Mobile Measurement Partner) (Appsflyer/Protect360, Adjust, Appmetrica, MyTracker)
Deep analysis of fraudulent traffic and creating strategies for avoiding such cases.
Risk prevention actions (estimation for costs, margin percentage, human resources etc.)
Worked closely with such sources: Yandex direct, Facebook ads, Appnext, MyTarget, Apple Search Ads, Web2App
Took part on development in-house tracking platform “Tracemetric” platform (traffic optimization, financial, time boost features, programmed features for preventing human’s factor, proposing key improvements to the product according to industry demands, the profitability of new features analysis)
New team members training
Creating internal templates for financial reports
Created monthly financial report
Fast and easy adaptation to market demands
Developed FAQ and company documentation
Team member reviews
Research new ways of business on the market
Control of Labor cost
Managing payment processes
Presentation of monthly company results to the team
Media planning for clients, based on historical data and analysis of modern trends