BFG AgencyCreative Director - Tourism
Sep. 2012 - Feb. 2017Hilton Head, South Carolina• Led a team of designers, copywriters, and photographers to create visually stunning and engaging marketing materials for a luxury travel brand, resulting in a 20% increase in bookings and a 15% increase in customer satisfaction. • Developed and implemented a comprehensive brand strategy for a tourism board, including revamping the logo, website, and social media presence, resulting in a 30% increase in website traffic and a 25% increase in social media followers. • Collaborated with tourism stakeholders, including hotels, restaurants, and local attractions, to create innovative partnership campaigns that promoted local tourism and increased visitor numbers by 40% over 2 years. • Implemented a data-driven approach to creative decision-making, utilizing market research and analytics to identify target audiences, develop personalized marketing content, and optimize media placements for a national tourism campaign. • Conceptualized and executed visually stunning, award-winning advertising campaigns that showcased a tourism destination's unique experiences and attractions, resulting in a 25% increase in international visitor arrivals and recognition from industry experts.