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Work Background
Tom of Finland FoundationChief Financial Officer, Event Manager
May. 2021Operations and events management
Program management Project management
Financial management and budgeting Fundraising
NordicLAGeneral Manager, US operations
May. 2019 - May. 2020Greater Los Angeles AreaGeneral managing duties and overseeing US operations in a Nordic/US music & entertainment industry accelerator/startup.
Booking and managing songwriting camps and sessions, artist connections/networks.
Event production, daily operations, communications, project management, budgeting, creative consulting, business & brand activations.
Stay True CreativeOwner
Feb. 2019Los Angeles, CaliforniaProject management, event planning & production, business consulting for creative industries.
The Bombpops, Johnny Madcap & the DistractionsTour Merch Sales
Sep. 2016 - Nov. 2018United StatesSelling tour merchandise and assisting with logistics for bands.
Consulate General of FinlandHead of Culture and Communications
Sep. 2014 - Dec. 2018Consulate General of FinlandIn charge of all creative industries events and trade missions
- Budgeting, project management, event coordination
In charge of communications and media relations
- Social media platforms, developing and executing communication strategies, contacts to local media and social media influencers & industry networks
In charge of country branding
- Implementing Finland's country branding strategies and promotion to current environment, cultural & educational promotion
Highlights:
• Successfully organizing and co-operatating in the biggest annual Nordic music industry trade mission to LA since 2016. We have brought 25-30 Nordic companies to LA for exclusive panels, roundtable sessions and company visits each year. • In 2017 organized a "Finnish pavilion", showcasing Finnish design companies at Dwell On Design, the biggest consumer and design trade show in the US. The pavilion was featured in various blogs, print media and local KTLA news. • Organized the first Finnish film industry trade mission to LA in 2015 in co-operation with the Finnish Film Foundation and TEKES. The trade mission consisted of company visits, panels and networking events for 13 film & TV productions.
Consulate General of FinlandAuthor
Aug. 2014 - Sep. 2014Los AngelesWrote and edited the first ever guide targeted to Finnish creative industries professionals aiming to work in Los Angeles, "The Guidebook to LA for Finnish Creative Industries Professionals". The guidebook consisted of background research and data into the creative field and business culture in the West Coast as well several interviews and tips from local entertainment industry professionals.
Consulate General of FinlandIntern
Feb. 2014 - Jul. 2014Los AngelesEvent coordination Country & trade promotion
- Promoting Finland's business opportunities, film incentive and tourism - Promoting concerts, artists, films and trade events through various media channels Social media and communications
- Daily updates and social media campaign planning and execution Reports and industry research projects Administrative tasks
Ministry for Foreign Affairs of FinlandIntern
Aug. 2013 - Oct. 2013Planning and executing visits for international media & influencers. -Travel arrangements, meeting arrangements with local artists and businesses, hosting media visitors Planning and organizing cultural events and visitor programs for international media and influencers - Foreign Correspondents Programme for 30 international journalists - Helsinki Design Week media visit for 13 international design journalists Executing industry reports, follow up surveys and feedback from international visitors - data research, analysis and summaries
Petrasol OyBusiness Center Assistant
Aug. 2007 - Aug. 2011Vantaa, FinlandIn charge of communications, marketing, event promotion
- Communication, marketing strategies and event promotion to potential and existing client companies In charge of office administrative tasks
- Invoicing, travel arrangements, client database, telephone and ICT services In charge of translations (Finnish-English-Finnish) - Translations to client companies such as, brochures, guidebooks and official instructions
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