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Work Background
New Zealand Media & EntertainmentAgency Director of Sales - OneRoof
Mar. 2022 - Aug. 2023Auckland, New Zealand• Led the commercial strategy for OneRoof, driving an in YOY revenue by executing targeted client partnerships and engaging high-value clients • Collaborated closely with multiple stakeholders, including editorial, content, customer, data, and development teams to influence strategy and deliver results for clients and the business • Championing our brand in market to client and advertising agencies.
• Developed category analysis for OneRoof verticals to identify and target partner
• Worked with Agency Sales team to identify and manage client partners
New Zealand Media & Entertainment (NZME)Group Account Director
Oct. 2018 - Mar. 2022Auckland, New Zealand• Managed a team of Senior Account Directors, Account Managers, and Coordinators, achieving successful revenue results year-on-year through data led, innovative cross-platform strategies.
• Worked with other leadership to set and implement the sales strategy for the group, focusing on client education, innovation, and value creation through an audience-first approach.
• Utilized analytics and research data to provide clients with tailored recommendations, resulting in overall campaign effectiveness and client retention.
• Managed Staff recruitment and development to ensure we had the best of the best in market. • Developed and maintained strong relationships with Agency partners
• Worked with Finance on target setting and developed new forecasting systems for the team to achieve
Warner Bros International Television ProductionHead of Commercial Development - Warner Bros. International Television Production New Zealand
Mar. 2016 - Oct. 2018Auckland, New Zealand• Funding major television productions such as Married at First Sight, The Bachelor and The Block NZ by integrating relevant brands into content, generating significant revenue while maintaining creative integrity. 50+ brands with different goals and deliverables at a time
• Negotiated, managed and contracted client relationships and deliverables, balancing creative and commercial goals in a high-pressure environment, leading to successful outcomes and repeat business.
• Skilled in conflict resolution, stress management, and quick thinking, essential for navigating the challenges of a fast-paced, creative environment.
Warner Bros. DiscoveryGroup Sales Manager
Jan. 2011 - Mar. 2016Previously MediaWorks TV Responsible for, but not limited to:
o Create and execute strategies to grow revenue
o Build sustainable and mutually valuable relationships with agencies and advertisers o Create competitive advantage through leveraging MW assets to deliver client solutions.
o Negotiate, review and present annual commitments to agencies/clients.
o Contribute to the setting of the sales strategies and related revenue budgets. Monitor portfolio revenue and margin performance and initiate corrective action where required.
o Lead and manage respective national sales team, ensuring the team are motivated to achieve KPIs o Build and maintain morale and create a work environment that is conducive to better performance and professional satisfaction
o Pitch for new business, in a competitive environment – head to head with other media
o Staff recruitment, coaching & development, training, performance reviews
o Work with internal partners; Production, Marketing, Inventory, Digital, Radio and Media Integration teams
o TV sponsorships and assist in achievement of funding goals for cross platform integrated opportunities, including working closely with partners on; The Block NZ, The X Factor, The Bachelor NZ.
o Achieve KPI’s set against:
Revenue
Team leadership / People management
Warner Bros. DiscoveryAccount Director
Sep. 2002 - Jan. 2011Previously MediaWorks TV
Warner Bros. DiscoveryAccount Executive
Aug. 1999 - Sep. 2002Previously MediaWorks TV
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