Shorts LiftsMarketing Manager
Mar. 2010 - Aug. 2014Bradford, United KingdomKey Projects: - Liftex 2013 (Lift & Escalator trade Show) – Concept, event management, event promotion online and offline, liaise with exhibition designer to create artwork, support material - New Shorts Environmental website launched August 2012 – replicate Shorts website for Shorts environmental division, amend design of style sheet and populate with content and apply relevant SEO. - Shorts Open Day 2012 – Interrogate contact database for guest list, events management, design of support materials including invitations and sales sheets and sourcing of merchandise - New Shorts website launched July 2011 – design of style sheets and management of web agency to deliver website in line with Shorts branding and in budget. - Liftex 2010 (Lift & Escalator trade Show) – Event management and design of support materials including complete literature overhaul and merchandise Responsibilities: - Produce and manage annual marketing budget considering new areas of development, maintain relationships with suppliers and negotiate rates. - Coordinate all company events such as open days, and trade exhibitions, including all aspects of event management from sourcing suppliers to generating guest list and collating support materials such as literature and merchandise - Creation of new company websites, maintain and develop format and content in line with effective SEO methods
- Create and maintain the template for which sales literature is produced and generate artwork for new promotional literature as required.
- Set up of social media network and development of online marketing campaigns using website newsfeed, twitter, facebook, Linked-In, YouTube and Keek.