Hanna Willman-Iivarinen

Entrepreneur @Miratio

Advisor🏐 SportsBusiness OwnerResearcher🧨 Consulting🧮 EducationPolitical ConsultantScientistCustomer Researcher

I am a Finnish Doctor of Social Sciences specialized in the psychology of decision-making. Besides my English-language dissertation, I have written two Finnish-language books; one addressing the psychology of voting and the other focusing on sports referees' intuition. I am currently authoring a book centered on psychological marketing for political candidates. I have established my niche in the complex world of human cognition. I also hold degrees in economics, pedagogy, and productization, which have enriched my multi-faceted approach to strategic development. Lately, my focus has been on researching how human decision-making and democracy are evolving in the era of artificial intelligence. I am interested in the following job opportunities: Research Projects: My specialties include social sciences, behavioral psychology, future studies, and consumer behavior. I am keen to participate in academic or other research projects and am prepared to take full responsibility for projects as a research manager. (social science research, behavioral science research, future scenarios analysis, consumer behavior analysis) Writing Projects: My strengths lie in academic writing and producing scientific publications. I am interested in writing both semi-scientific texts and popularizing science articles. Book projects and extensive reports are my areas of expertise. I am also open to translating texts from English to Finnish. (academic writer, scientific article, popular science publication, editor) Consulting: I offer expertise in board governance, strategic planning, and improving customer understanding. (strategic consulting, board member role, customer-centric development) Political Influencing: I assist political candidates with brand building, formulating election arguments, and strategic campaign decisions. (election campaign, political consulting, election marketing)

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Work Background

MiratioEntrepreneur

Apr. 2011FinlandMiratio helps companies and associations to understand their customers' behavior and do more effective marketing. Miratio is a research and consulting company. The main idea is to combine academic intelligence with practical marketing and product development needs.

KJT Hockey ryCommunication Manager

May. 2016 - Mar. 2024Kerava Area, FinlandIn my role as a Communications Manager, I was responsible for the organization's communications, including creating newsletters for members and partners, press releases, crisis communication, making communication and marketing plan, updating the organization's social media, and marketing activities. My marketing responsibilities encompassed creating and purchasing social media ads, designing flyers and posters, among other marketing-related tasks. Essential skills in these roles included excellent writing ability and visual design. I extensively utilized artificial intelligence to assist in ideation, refinement, and image creation

KJT Hockey ryBusiness Coordinator

Dec. 2017 - May. 2023Kerava Area, FinlandIn my role as a Business Controller, I was responsible for managing the organization's financial administration, accounting, financial statements, management of bank account access rights, invoicing, and payroll. Additionally, I developed forecasting models to assist in financial planning and budgeting processes. I was also responsible for training team treasurers, ensuring they were well-equipped to manage their tasks and budgets effectively."

KJT HockeyActing Executive Director

Mar. 2021 - Apr. 2021Kerava, Uusimaa, Finland · HybridAs the Executive Director (Interim), I managed the club's daily operations, focusing on maintaining effective communication with partners, the board, and members. During my tenure, I concentrated on ensuring the smooth running of existing activities. My responsibilities included overseeing day-to-day administrative tasks and supporting the organization's immediate operational needs.

PukstaaviResearcher

Sep. 2015 - Dec. 2015SastamalaI did a marketing research project for the Museum of Finnish literature, Pukstaavi. We found out interesting things about motivations to visit museums, returning there and recommending it. Pukstaavi used this in product development and marketing.

Tuusulanjärven purjehtijatSailing Coach

Apr. 1990 - Nov. 1993Tuusula, Joensuu, MaarianhaminaCoaching young kids from all skills level and teaching new beginners how to sail.

Keravan ja Järvenpään kaupungitSubstitute Teacher

Jan. 1991 - Dec. 1991Kerava and Järvenpää

freelance writer, editorNon-fiction writer

Jan. 2020Finland · RemoteI have written two books. On is about referee decision-making. This book "Erotuomarin päätöksenteko" was one the finalistin the "sports book of the year" contest. My other book is about psychology of voter decision-making.