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Work Background
Jameel Vehicles Trading FZE (Abdul Latif Jameel International)Senior General Manager, New OEM Businesses
Nov. 2024Dubai, United Arab EmiratesScope: UAE, KSA, rest of GCC. Appointed to establish and lead a new Chinese OEM (Farizon/Geely Commercial Vehicles) operation across GCC markets. Built the business from inception—covering sales, after sales, marketing, finance, and HR—while embedding Abdul Latif Jameel’s commercial excellence principles across the organization. -Spearheaded go-to-market and distribution setup across multiple GCC markets. -Oversaw full P&L, financial planning, and operational integration. -Provided executive-level representation to internal and external stakeholders, shaping strategic partnerships and growth roadmaps.
Daimler Commercial Vehicles MEA FZE (Daimler Truck)Head of Sales, Key Accounts & Used Vehicles (Fuso Trucks and Buses)
Apr. 2019 - Oct. 2024Dubai, United Arab EmiratesScope: 19 countries across extended MENA | Revenue: USD 400M+. Directed sales, channel development, and key account management for Fuso distributors across extended MENA. Delivered substantial growth and network modernization while embedding Daimler’s global sales strategy regionally. -Achieved over 100% sales revenue growth in select markets post-pandemic by realigning go-to-market strategy using data insights. -Introduced regional Key Account and Used Vehicle programs, enhancing distributor profitability and operational efficiency. -Strengthened distributor partnerships through market intelligence, strategic planning, and capability development initiatives.
Mercedes-Benz Türk A.Ş.Truck Fleet & Key Account Sales Group Manager
Jan. 2016 - Mar. 2019Istanbul, TurkeyDirect report to the Director of MB Trucks Marketing & Sales l Lead 7 staff + indirect reports 31 MB trucks dealers within Turkey l Sales revenue > 750 Million EUR annually ► Managed truck sales, dealer management, order planning, sales target and revenue planning, fleet sales, key accounts
Mercedes-Benz Turk A.SBusStore Marketing & Sales Manager
Jan. 2012 - Dec. 2015Istanbul, TurkeyDirect report to the GM of Used Vehicles Marketing & Sales l Lead 11 staff + indirect reports 22 MB Buses dealers within Turkey l Manage sales revenue > 60 Million EUR annually ► Designed dealers' qualitative and quantitative targets, arranged dealer bonus system ► Set up sales channel strategies based on targeted budget, carried out product activities, projects and launch activities
Mercedes-Benz Turk A.STruck Field Support & Order Management Team Manager
Jul. 2010 - Dec. 2011Istanbul, TurkeyDirect report to the Head of Sales Mercedes-Benz Trucks l Lead 8 staff + indirect reports 31 MB Trucks dealers within Turkey ► Handled order management of local truck production & import processes, served as Head of Field Sales, applied strong intelligence to manage market conditions and competitor actions and added value to business
Mercedes-Benz Turk A.S.Truck Dealer Consultant
Oct. 2006 - Jun. 2010Istanbul, TurkeyDirect report to the Team Manager of Field Support & Order Management l Coordinate 10 MB Trucks dealers within Turkey ► Streamlined marketing and sales concepts on the field, set qualitative & quantitative targets for the dealers, stocks, customer satisfaction, pricing and discount policy ► Assessed deviations and competitor activities in related dealer areas of responsibility ► Evaluated and monitored dealer performance ► Generated action plans for new and/or poor performing dealers
Mercedes-Benz Turk A.S.Financial Budgeting and Planning Specialist
Sep. 2003 - Sep. 2006Istanbul, TurkeyDirect report to the Head of Controlling Passenger Cars and Car Rental Services ► Financially controlled and planned Mercedes-Benz Car Rental Services and SMART business units, engaged in preparation of management information reports, followed-up on budgets and computed key performance indicators
SisecamExport Sales Representative
Mar. 2003 - Aug. 2003Istanbul, Turkey► Ran the marketing and sales activities of glassware products to Far Eastern countries, dealt with customers on pricing and incoterms
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