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Work Background
Renovate America Holdings LLCVP of Marketing
Apr. 2024I spearhead marketing initiatives for B2B companies in the home renovation space, including Lewis Cabinet Specialties and San Benito Shutters. Developing and implementing strategic marketing plans to drive brand awareness and increase market share.
The Home DepotDirector Earned Media Global Custom Commerce
Jun. 2018 - Jan. 2024Houston, Texas AreaI lead earned media, SEO, content, and social initiatives for Home Depot's e-commerce platforms. Remarkable Achievements:
• Transformed Digital Presence: Optimized technical and content SEO, resulting in growth in organic site visits and increased in revenue YOY.
• Team Building: Assembled a high-performing earned media team from scratch, making Blinds.com the #1 result in Google, Social, and YouTube searches
GSKDirector Digital Global Category
Sep. 2014 - Jan. 2018Consumer Healthcare, Parsippany, NJ, USAI was brought in to develop and execute a digital acceleration strategy for GSK's consumer health brands globally.
Remarkable Achievements:
• Global Market Share: Elevated our omni-channel presence, contributing to a 2% increase in global market share.
• Team Leadership: Coached a global network of 8 regional digital marketing managers, fostering a culture of best practice sharing.
PfizerConsumer Engagement, Social Media Lead
Dec. 2010 - Sep. 2014Madiaon NJI was the digital pioneer at Pfizer, responsible for ushering the company into the social media age. My role was a blend of strategy and execution, focusing on elevating our digital marketing capabilities across the board.
Remarkable Achievements:
• Digital Trailblazer: Pioneered social media marketing for OTC brands, setting new industry benchmarks in engagement.
• Strategic Partnerships: Forged relationships with tech giants like Google, Facebook, Twitter, Salesforce, and Adobe, achieving significantly higher engagement rates.
KH CommunicationsConsultant
Sep. 2007 - Dec. 2010Brand, Digital and Social Media Strategist. Supported leading brands and agencies entering the digital age.
DVCAccount Executive to Managing Director
Jan. 1996 - Dec. 2007New Jersey, New York, Dallas,ChicagoCo-account leader of the most successful Promotion Agency in the US (Promo Magazine agency of the year 2003, agency of the decade in 2000). I played a pivotal role in growing a digital marketing agency from a small team of 18 to over 1,000 employees globally. I managed key Fortune 500 accounts and was instrumental in the agency's exponential growth.
Remarkable Achievements:
• Agency Growth: Played a key role in scaling the agency, securing a capital infusion of $125M.
• Client Management: Managed key Fortune 500 accounts, contributing to the agency's reputation as a trusted partner for high-stakes digital marketing campaigns.
OgilvyOgilvy Promotional Campaigns HK
Jan. 1992 - Dec. 1996Hong Kong, China
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