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Novatech Creative Event TechnologyDirector of Operations People and Performance
Jul. 2021 - Dec. 2023Adelaide, South Australia, Australia
Shango Enterprises Pty LtdChief Executive Officer
Mar. 2020 - Dec. 2023Australia
Arena Stadium ManagementChief Executive Officer - Arena Stadium Management, previously Adelaide 36ers & Adelaide Lightning
Sep. 2013 - Mar. 2021Adelaide, AustraliaArena Stadium Management was the governing entity responsible for the operational and strategic direction of Titanium Security Arena (Adelaide Arena). It also had responsibility under Adelaide Basketball of managing and running two professional basketball teams, Adelaide 36ers and Adelaide Lightning. As CEO I was responsible for a high level of stakeholder engagement, including frequent communication and collaboration with the Board, owners, fans, spectators, and Government at both the State and Local levels. As the leader of a team of 70 full-time staff and 150 casual staff and contractors, I oversaw all operational aspects of the organization, including the development of commercial programs, marketing and fan engagement programs, creation and management of operational manuals, policies, procedures, budgets, and financials. Additionally, I was responsible for the execution of the strategic plan and the development of a commercial plan specifically for the Arena and Adelaide Basketball teams. Key Deliverables; - 300% growth in sponsorship revenue and a 150% growth in event revenue, including the signing of a Head Naming Rights Sponsor.
- Securing funding, including a $500,000 Women in Sports grant
- Significant facility upgrades, including new change rooms and the purchase of a new central cube using cutting edge LED technology.
- After a 20 year hiatus, the Stadium redefined itself as a premier venue within Adelaide, attracting several significant music events such as RnB Fridays.
- Led a sports delegation to Shandong, China in celebration of a 30-year sister relationship with South Australia - Over the course of my tenure, the Adelaide 36ers sold out more than half their home games, won a minor premiership and reached a grand finale. Adelaide Lightning grew home game attendance by over 700%.
Otago Rugby Football UnionGeneral Manager
Jul. 2012 - Jan. 2014Otago, New ZealandManaged Otago Rugby from potential bankruptcy to financial health, including negotiation with creditors, New Zealand Rugby, staff and stakeholders.
Dunedin VenuesCommercial Director
Jan. 2007 - Jan. 2014Dunedin, Otago, New ZealandDunedin Venues evolved from The Carisbrook Stadium Trust, originally formed to assess the viability of building a new stadium in Dunedin. Our aim was to secure Rugby World Cup games and assist with bringing All Blacks test matches back to Dunedin. Is it grew, Dunedin Venues also became responsible for the management, operation and development of all Dunedin City Council performance venues. As Commercial Director, I managed a sizable team and executed a successful marketing, fundraising, and sales strategy that secured commercial rights and generated an unprecedented amount of revenue. Additionally, we achieved the highest stadium ratings in New Zealand, particularly during major events like the Rugby World Cup and the FIFA U20 World Cup. I also held a leadership position within a stadium user group, collaborating with influential figures from organizations like Dunedin City Council, Otago Polytechnic, Academy of Sport, and the University of Otago Key Deliverables - Generated $50 million in revenue over a 10 year period, through sales of sponsorship, memberships and suite sales. - Acquired and delivered sold out concerts to the stadium, each bringing over $8 million of economic benefit to the City in the first year.
Waitaki Boys' High SchoolDirector of Boarding and International Students
Jan. 2006 - Jan. 2007Oamaru, Otago, New ZealandWaitaki Boys’ High School is a day and boarding school in the South Island of New Zealand. I was given the task rebuilding the boarding school and growing international student numbers after a serious public relations issue in the previous year.
As Director of Boarding and International Programs, I developed a strategic plan to oversee the restructuring of the boarding house staff, culture, and student body while managing a 15-member team. Additionally, I created policies, procedures, and a staff handbook to provide guidance and minimize organizational risk. I also managed budgeting, facilities, capital expenditure, maintenance, and ensured compliance with legal requirements. Furthermore, I implemented an international marketing plan for international students, including recruitment efforts in various markets and compliance with the International Students Code of Practice. Key Deliverables - Grew the hostel residence numbers by more than 60% in two years, resulting in full occupancy - Grew International student numbers by 375% in two years. - Generated profit for the school through the Boarding and International Student Program, for the first time. - Wrote, formulated, and secured a hostel license for Waitaki Boys’ Hostel under the new hostel licensing regulations.
New Zealand Knights Football ClubChief Executive Officer
Jan. 2004 - Dec. 2006Auckland, New ZealandOriginally sent to New Zealand by Octagon Sports, I managed the dissolution of the NZ Kingz, addressing their $5.4 million debt through negotiations with creditors such as the Department of Inland Revenue and Sky TV. From there, I successfully secured $1.2 million in license fees and $3 million in capital to ensure a successful license application for the New Zealand Knights in New Zealand. During this process, I led a team of 30 full-time staff and players, along with 50 casual staff and volunteers, overseeing commercial operations and game delivery while formulating a strategic business plan to support the club's initial years of operation. Key Deliverables - Successfully raised the capital and sponsorship to finance the club and secure a FFA A-league licence.
- Negotiated a broadcast rights deal with Sky TV in New Zealand. - Secured a home ground venue for the team at North Harbour stadium.
- Negotiated and developed a working relationship with NZ Soccer
- Recruited and secured the return of NZ only Premier league player Danny Hay to captain the team.
Black Leopards and Hellenic Football ClubChief Executive Office and General Manager
Jan. 2000 - Jan. 2004South AfricaBlack Leopards Football Club is one of the largest fan based clubs in South Africa with over 55,000 registered fans and Hellenic Football Club is South Africa’s oldest Premier league club with a live in Youth Academy. Managing direct reports of 6 people and a team of 56 full time staff and players with Black Leopards and 125 with Hellenic Football Club with 8 direct reports and volunteer bases exceeding 150 people.
Strategic planning for both clubs
Commercial Management of the sponsorship and corporate programs.
Venue Management and game day planning. At Hellenic management and oversight of the Academy and its grounds, education and boarding facilities. Representing both clubs at the Premier league board. • Signed numerous sponsorship agreements for both clubs exceeding budget.
• Traded two academy players to 1860 Munich in Germany • Obtained a license to run and manage the Hellenic live in Academy
• Facilitated Black Leopards playing in the Telkom Cup via telephone voting 2 season in a row. • Grew the Hellenic fan base by 300%
Border RugbyCommercial Manager
Jan. 1994 - Dec. 2003Commercial Manager and acting CEO
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