Arena Stadium ManagementChief Executive Officer - Arena Stadium Management, previously Adelaide 36ers & Adelaide Lightning
Sep. 2013 - Mar. 2021Adelaide, AustraliaArena Stadium Management was the governing entity responsible for the operational and strategic direction of Titanium Security Arena (Adelaide Arena). It also had responsibility under Adelaide Basketball of managing and running two professional basketball teams, Adelaide 36ers and Adelaide Lightning. As CEO I was responsible for a high level of stakeholder engagement, including frequent communication and collaboration with the Board, owners, fans, spectators, and Government at both the State and Local levels. As the leader of a team of 70 full-time staff and 150 casual staff and contractors, I oversaw all operational aspects of the organization, including the development of commercial programs, marketing and fan engagement programs, creation and management of operational manuals, policies, procedures, budgets, and financials. Additionally, I was responsible for the execution of the strategic plan and the development of a commercial plan specifically for the Arena and Adelaide Basketball teams. Key Deliverables; - 300% growth in sponsorship revenue and a 150% growth in event revenue, including the signing of a Head Naming Rights Sponsor.
- Securing funding, including a $500,000 Women in Sports grant
- Significant facility upgrades, including new change rooms and the purchase of a new central cube using cutting edge LED technology.
- After a 20 year hiatus, the Stadium redefined itself as a premier venue within Adelaide, attracting several significant music events such as RnB Fridays.
- Led a sports delegation to Shandong, China in celebration of a 30-year sister relationship with South Australia - Over the course of my tenure, the Adelaide 36ers sold out more than half their home games, won a minor premiership and reached a grand finale. Adelaide Lightning grew home game attendance by over 700%.