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Work Background
Chief Operating Officer
PT. Indonesia Pomala Industry ParkChief Operating Officer
Jan. 2023Jakarta, Jakarta, Indonesia · On-site
Chief Executive Officer
PT. Ava Sejahtera AbadiChief Executive Officer
Jun. 2020 - Jan. 2023Jakarta Metropolitan Area
Chief Executive Officer
PT. Intraco Penta Prima ServisChief Executive Officer
Oct. 2015 - Mar. 2020● Tasked with modernizing the operations of the nearly bankrupt family-owned exclusive Volvo construction equipment dealer in the East Indonesia Region with over 1,200 employees and $345+ million in annual revenues ● Fronted the debt restructuring activities with banks and adjusted payment schedules to bolster corporate cash flow ● Designed and analyzed performance metrics to uncover areas in need of improvement and strengthen workflows ● Worked closely with the senior leadership team to structure strategic plans that maximize sales and profit margins Key Achievements: ✔ Grew annual revenues from $52 million in 2015 to over $210 million in 2020 by successfully evolving all aspect of the operations, overhauling the 4-member Board of Director, and expanding market share from 5% to over 12% ✔ Doubled employee productivity, heightened customer satisfaction, and revitalized strained account relationships by upgrading all technical infrastructure and revamping training programs to dramatically improve work quality ✔ Secured $27+ million in new sales by initiating new programs to refurbish idle and outdated affiliate's equipment ✔ Won the Most Inspirational Leader award in the Asia–Pacific (APAC) region from Volvo Construction Equipment ✔ Elevated parts availability from 65% to 97% by outsourcing the logistics and supply chain operations to DHL ✔ Obtained 3 years of working capital financing worth over $70 million from Volvo Construction Equipment ✔ Innovated and implemented the groundbreaking "Pay As Load" business model worth of $12 million per year ✔ Improved Inventory Turnover from 1.2x to 1.8x by implementing a new material management system ✔ Generated over $30,000 in monthly parts sales by becoming the first in the market to be listed on a prominent Indonesia e-commerce platform
Managing Partner
Andrew Tani and Setiadi ConsultingManaging Partner
Jul. 2014 - Sep. 2015● Co-founded the consultancy that advised international companies on how to succeed in the Indonesian market ● Engaged customers to understand business needs, determine performance goals, and develop corporate strategies ● Managed a 3-member team in the planning and execution of multiple concurrent projects with varying timelines ● Leveraged professional networks and technology advancements to help clients gain momentum in desired fields Key Achievements: ✔ Led the tendering process for GSM System Indonesia to become shortlisted for a major telecommunication contract ✔ Approached to become the CEO of Intraco after going above and beyond all expectations during engagement
Commercial Director APAC
Huawei TechnologyCommercial Director APAC
Nov. 2011 - Jun. 2014● Represented the head office when partnering with commercial teams in the South East Region's countries to outline performance goals, approve strategic plans, and maintain brand compliance for the renowned corporation ● Managed 6 Country's Commercial Directors in the full-cycle project delivery from pre-sales to implementation and final close-out ● Refined regional business development strategies to grow revenues, manage risks, and optimize profits ● Served as the Chief Negotiator for region's major deals to gain favorable contract terms with business partners Key Achievements: ✔ Played an integral role in closing 6 multi-year deals worth a combined $2.4 billion as the Chief Negotiator and avoided potential costly regulatory issues by strengthening the accuracy of the project costing and pricing methods ✔ Eluded over $38 million in project delay liquidated damages from the largest telecom in Malaysia by overseeing the task force that investigated claims, compiled counter evidence, and negotiated a waiver to remove all liability ✔ Spearheaded the renegotiation of a 7-year Managed Services deal to bolster profit margins from -5% to +7% ✔ Introduced and integrated a Project Change Management process to elevate revenues by 5% year-over-year ✔ Pioneered a bare-bone scoping technique to enhance competitiveness by improving cost or price by >10%
Head of Strategic Alliances
PT. Ericsson IndonesiaHead of Strategic Alliances
Mar. 2007 - Nov. 2008Skills: Commercial Management · Sales
Head of Project Controller
PT. Ericsson IndonesiaHead of Project Controller
Jan. 2005 - Mar. 2007Managing PT. Ericsson Indonesia Profit and Loss with an annual Sales of > USD 220 mio
RASO Region Head of Business Management
EricssonRASO Region Head of Business Management
Sep. 2009 - Sep. 2011Skills: Sales · Sales Management
Head of Business Development
EricssonHead of Business Development
Jul. 2008 - Sep. 2009Skills: Sales
Account Manager Commercial & Act. Service Commercial Manager
PT. Siemens IndonesiaAccount Manager Commercial & Act. Service Commercial Manager
Feb. 2000 - Jan. 2005


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